“FamÂiÂly-friendÂly enterÂtainÂment” means difÂferÂent things to difÂferÂent peoÂple, despite nearÂly a cenÂtuÂry of the Walt DisÂney ComÂpaÂny attemptÂing to assoÂciate the conÂcept excluÂsiveÂly with its own brand. And on the busiÂness levÂel, DisÂney has become increasÂingÂly idenÂtiÂfied with enterÂtainÂment itself. “With MarÂvel, Star Wars, Pixar, and their princess conÂtent tucked safeÂly in their portÂfoÂlio,” writes Boing Boing’s Devin Nealy, “DisÂney is only a few stuÂdios away from havÂing a monopÂoly on nosÂtalÂgia. At this point, it’d be easÂiÂer to count the IPs that DisÂney doesÂn’t own.”
When it comes to extractÂing all posÂsiÂble valÂue from IP — that is, intelÂlecÂtuÂal propÂerÂty — no comÂpaÂny shows quite as much deterÂmiÂnaÂtion as DisÂney. This goes for the creÂations it has lateÂly acquired as well as those it already owned.
WitÂness, for instance, its recent spate of live-action remakes: The JunÂgle Book directÂed by Jon Favreau, Aladdin by Guy Ritchie, DumÂbo by Tim BurÂton. That these are hardÂly the least plauÂsiÂble prodÂucts to be put out by DisÂney StuÂdios in the twenÂty-first cenÂtuÂry sends the imagÂiÂnaÂtion toward ever more inconÂgruÂous posÂsiÂbilÂiÂties for IP-reusage. What if DisÂney remade, say, StanÂley KubrickÂ’s A ClockÂwork Orange?
Such is the premise of the uncanÂny trailÂer above, creÂatÂed by YoutuÂber JabaÂToons. Using audio takÂen straight from KubrickÂ’s eclecÂtiÂcalÂly nightÂmarÂish vision of AnthoÂny Burgess’ dystopiÂan novÂel, it also renÂders a host of its scenes not in the style of the CGI extravÂaÂganÂzas DisÂney puts out today, but the more traÂdiÂtionÂal, two-dimenÂsionÂal aniÂmatÂed picÂtures it still did in the nineÂteen-nineties. The trailÂer announces the film as “DisÂney’s 35th aniÂmatÂed clasÂsic,” a posiÂtion occuÂpied in realÂiÂty by HerÂcules: also a hero’s jourÂney, albeit with a much difÂferÂent tone, to say nothÂing of outÂcome, than A ClockÂwork Orange. Alex Delarge may look strangeÂly plauÂsiÂble as a DisÂney charÂacÂter, but a proÂtagÂoÂnist with a less famÂiÂly-friendÂly set of interÂests would be hard to imagÂine.
RelatÂed conÂtent:
A Lccokrkow GarÂneo: All 245,000 Frames of Kubrick’s A ClockÂwork Orange RanÂdomÂized
MonÂty Python and the Holy Grail Re-ImagÂined as an Epic, MainÂstream HolÂlyÂwood Film
The ShinÂing and OthÂer ComÂplex StanÂley Kubrick Films Recut as SimÂple HolÂlyÂwood Movies
DonÂald Duck DisÂcovÂers Glenn Beck: A Remix
The MakÂing of StanÂley Kubrick’s A ClockÂwork Orange
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities, the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall, on FaceÂbook, or on InstaÂgram.
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