Google Unveils a Digital Marketing & E‑Commerce Certificate: 7 Courses Will Help Prepare Students for an Entry-Level Job in 6 Months

Dur­ing the pan­dem­ic, Google launched a series of Career Cer­tifi­cates that will “pre­pare learn­ers for an entry-lev­el role in under six months.” Their first cer­tifi­cates focused on Project Man­age­ment, Data Ana­lyt­ics, User Expe­ri­ence (UX) Design, IT Sup­port and IT Automa­tion. Now comes their latest–a cer­tifi­cate ded­i­cat­ed to Dig­i­tal Mar­ket­ing & E‑commerce.

Offered on the Cours­era plat­form, the Dig­i­tal Mar­ket­ing & E‑commerce Pro­fes­sion­al Cer­tifi­cate con­sists of sev­en cours­es, all col­lec­tive­ly designed to help stu­dents “devel­op dig­i­tal mar­ket­ing and e‑commerce strate­gies; attract and engage cus­tomers through dig­i­tal mar­ket­ing chan­nels like search and email; mea­sure mar­ket­ing ana­lyt­ics and share insights; build e‑commerce stores, ana­lyze e‑commerce per­for­mance, and build cus­tomer loy­al­ty.” The cours­es include:

• Foun­da­tions of Dig­i­tal Mar­ket­ing and E‑commerce
• Attract and Engage Cus­tomers with Dig­i­tal Mar­ket­ing
• From Likes to Leads: Inter­act with Cus­tomers Online
• Think Out­side the Inbox: Email Mar­ket­ing
• Assess for Suc­cess: Mar­ket­ing Ana­lyt­ics and Mea­sure­ment
• Make the Sale: Build, Launch, and Man­age E‑commerce Stores 
• Sat­is­fac­tion Guar­an­teed: Devel­op Cus­tomer Loy­al­ty Online

In total, this pro­gram “includes over 190 hours of instruc­tion and prac­tice-based assess­ments, which sim­u­late real-world dig­i­tal mar­ket­ing and e‑commerce sce­nar­ios that are crit­i­cal for suc­cess in the work­place.” Along the way, stu­dents will learn how to use tools and plat­forms like Can­va, Con­stant Con­tact, Google Ads, Google Ana­lyt­ics, Hoot­suite, Hub­Spot, Mailchimp, Shopi­fy, and Twit­ter. You can start a 7‑day free tri­al and explore the cours­es. If you con­tin­ue beyond that, Google/Coursera will charge $39 USD per month. That trans­lates to about $235 after 6 months.

If you don’t want to pay, you can audit each course for free, with­out ulti­mate­ly receiv­ing the cer­tifi­cate.

Explore the Dig­i­tal Mar­ket­ing & E‑commerce Pro­fes­sion­al Cer­tifi­cate.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

Relat­ed Con­tent 

Google & Cours­era Launch Career Cer­tifi­cates That Pre­pare Stu­dents for Jobs in 6 Months: Data Ana­lyt­ics, Project Man­age­ment and UX Design

Become a Project Man­ag­er With­out a Col­lege Degree with Google’s Project Man­age­ment Cer­tifi­cate

Google Data Ana­lyt­ics Cer­tifi­cate: 8 Cours­es Will Help Pre­pare Stu­dents for an Entry-Lev­el Job in 6 Months