At one time paperÂback books were thought of as trash, a term that described their perÂceived artisÂtic and culÂturÂal levÂel, proÂducÂtion valÂue, and utter disÂposÂabilÂiÂty. This changed in the mid-20th cenÂtuÂry, when cerÂtain paperÂback pubÂlishÂers (DouÂbleÂday Anchor, for examÂple, who hired Edward Gorey to design their covÂers in the 1950s) made a push for respectabilÂiÂty. It worked so well that the sigÂnaÂture aesÂthetÂics they develÂoped still, nearÂly a lifeÂtime latÂer, pique our interÂest more readÂiÂly than those of any othÂer era.
Even today, graphÂic designÂers put in the time and effort to masÂter the art of the midÂcenÂtuÂry paperÂback covÂer and transÂpose it into othÂer culÂturÂal realms, as Matt Stevens does in his “Good Movies as Old Books” series. In this “ongoÂing perÂsonÂal project,” Stevens writes, “I enviÂsion some of my favorite films as vinÂtage books. Not a best of list, just movies I love.”
These movies, for the most part, date from more recent times than the mid-20th cenÂtuÂry. Some, like JorÂdan Peele’s Us, the Safdie brothÂers’ Uncut Gems, and Bong Joon-ho’s ParÂaÂsite, came out just last year. The oldÂest picÂtures among them, such as Alfred HitchÂcockÂ’s The Birds, date from the earÂly 1960s, when this type of graphÂic design had reached the peak of its popÂuÂlarÂiÂty.
SuitÂably, Stevens also gives the retro treatÂment to a few already stylÂized periÂod pieces like Steven SpielÂberg’s Raiders of the Lost Ark, Joe JohnÂston’s The RockÂeÂteer, and Andrew NicÂcol’s GatÂtaca, a sci-fi vision of the future itself imbued with the aesÂthetÂics of the 1940s. Each and every one of Stevens’ beloved-movies-turned-old-books looks conÂvincÂing as a work of graphÂic design from roughÂly the decade and a half after the SecÂond World War, and some even include realÂisÂtic creasÂes and price tags. This makes us reflect on the conÂnecÂtions cerÂtain of these films have to litÂerÂaÂture, most obviÂousÂly those, like David Fincher’s Fight Club and Stephen Frears’ High FideliÂty, adaptÂed from novÂels in the first place.
More subÂtle are Rian JohnÂson’s recent Knives Out, a thorÂoughÂgoÂing tribÂute to (if not an adapÂtaÂtion of) the work of Agatha Christie; RidÂley ScotÂt’s Blade RunÂner, which hybridizes a Philip K. Dick novelÂla with pulp detecÂtive noir; and Wes AnderÂsonÂ’s RushÂmore, a stateÂment of its direcÂtor’s intent to revive the look and feel of the earÂly 1960s (its books and othÂerÂwise) for his own cinÂeÂmatÂic purÂposÂes. Stevens has made these imagÂined covÂers availÂable for purÂchase as prints, but some retro design-inclined, bibÂlioÂphilic film fans may preÂfer to own them in 21st-cenÂtuÂry book form. See all of his adapÂtaÂtions in web forÂmat here.
RelatÂed ConÂtent:
157 AniÂmatÂed MinÂiÂmalÂist Mid-CenÂtuÂry Book CovÂers
VinÂtage Book & Record CovÂers Brought to Life in a MesÂmerÂizÂing AniÂmatÂed Video
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall, on FaceÂbook, or on InstaÂgram.
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