LegÂendary musiÂcian and proÂducÂer Ric Ocasek passed away on SunÂday, and the whole rock world mourns his loss. GreatÂly respectÂed not only by fans but by felÂlow musiÂcians (and Stephen ColÂbert), Ocasek achieved a very rare posiÂtion in the music business—one almost unheard-of: an interÂnaÂtionÂal superÂstar in the 80s with his band The Cars, formed in Boston in the late 70s, he thrived in the era of the video star, at the dawnÂing of the music video age alongÂside 80s jugÂgerÂnauts like Van Halen, MadonÂna, and Michael JackÂson.
Ocasek was also one of the most revered proÂducÂers in 80s punk and 90s alt-rock, with as much credÂiÂbilÂiÂty in such cirÂcles as proÂducÂers like Steve AlbiÂni and Butch Vig. (His credÂits include Bad Brain’s Rock for Light, Weezer’s Blue Album and Green Album, and records by SuiÂcide, Hole, Bad ReliÂgion, Jonathan RichÂman, GuidÂed by VoicÂes, etc. etc.) He had a dauntÂing work ethÂic, but he also had a great deal of humilÂiÂty and an endurÂing sense of what recordÂed music does for us.
He may have masÂtered the art of makÂing hit records and slick videos, but as he told Rolling Stone in 1980, “music’s a powÂerÂful emoÂtionÂal force” that is, most imporÂtantÂly, “a way to comÂmuÂniÂcate withÂout alienÂatÂing peoÂple, a way to get beyond loneÂliÂness. It’s a priÂvate thing peoÂple can have for themÂselves any time they want. Just turn on the radio and there it is: a sense of belongÂing.” That’s what The Cars gave their fans.
They creÂatÂed a sense of familÂiarÂiÂty, blendÂing synth pop, punk, and New Wave with clasÂsic rock and roll moves; five ordiÂnary-lookÂing joes who’d paid their bar band dues. They also susÂtained an air of alienÂation and intrigue. WillÂing to be silÂly, yet unapÂproachÂably cool, with the most weirdÂly oblique of pop radio hits. “With their debut album in 1978,” writes Rolling Stone’s Mikal Gilmore, “the Cars creÂatÂed one of the rarest pheÂnomÂeÂna of late-SevÂenÂties rock & roll: a pop artiÂfact that uniÂfied many facÂtions of a pluÂralÂisÂtic rock scene.”
“ConÂserÂvÂaÂtive radio proÂgramÂmers jumped on it because of Ocasek’s conÂsoÂnant pop symÂmeÂtry and Roy Thomas Baker’s polÂished, ecoÂnomÂiÂcal proÂducÂtion; New Wave parÂtiÂsans favored it for its terse melodÂiÂcism and ultraÂmodÂern stance; and critÂics applaudÂed it for its synÂtheÂsis of preÂpunk art-rock influÂences, includÂing Lou Reed, David Bowie, Roxy Music and BriÂan Eno.” The band’s repÂuÂtaÂtion with critÂics would sufÂfer with their sophoÂmore album, Candy‑O. And what Gilmore called the “technopop” of their third record came to define their sound in the 80s.
The Cars in 1978 were raw and edgy, even as their debut album spawned some of their most radio-friendÂly hit songs, includÂing “Good Times Roll,” “My Best Friend’s Girl,” and “Just What I NeedÂed” (the first three tracks on the first record, and some of the biggest songs of their entire sevÂen-album run). See them play the earÂly hits and more at the UniÂverÂsiÂty of SusÂsex, Brighton in 1979 in the full conÂcert film above, and let the good times roll.
RelatÂed ConÂtent:
The First 10 Videos Played on MTV: Rewind the VideoÂtape to August 1, 1981
Josh Jones is a writer and musiÂcian based in Durham, NC. FolÂlow him at @jdmagness
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