EstabÂlished in 1933, TurkÂish AirÂlines celÂeÂbratÂed its 85th anniverÂsary last year with a highÂer proÂfile than ever before. Born in 1937, RidÂley Scott turned 81 last year and has shown no decline whatÂsoÂevÂer in his enthuÂsiÂasm for filmÂmakÂing. This year found those two instiÂtuÂtions brought togethÂer by anothÂer, the Super Bowl, which offered the occaÂsion to air a thirÂty-secÂond teasÂer for The JourÂney, a six-minute film comÂmisÂsioned by TurkÂish AirÂlines and directÂed by Scott. (The same game also, Open CulÂture readÂers will have noticed, feaÂtured a BurgÂer King comÂmerÂcial with Andy Warhol eatÂing a WhopÂper.) The visuÂalÂly rich stoÂry of one woman purÂsuÂing anothÂer to and through IstanÂbul, the short marks the first comÂmerÂcial the Alien, Blade RunÂner, and GladÂiÂaÂtor direcÂtor has made in well over a decade.
“I decidÂed to go back and click into adverÂtisÂing,” Scott says in the behind-the-scenes video below. “I love the chase and the speed of the job.” And in this case the job was to show off the luxÂuÂry of TurkÂish AirÂlines’ first-class cabÂins and also the city of IstanÂbul itself, which Scott had nevÂer visÂitÂed before.
But on his first trip there, IstanÂbul impressed him with its harÂbor, its mosques, and sureÂly many othÂer of the eleÂments of which The JourÂney makes use, includÂing the airÂport. “The IstanÂbul airÂport was modÂern and effiÂcient, EuroÂpean, and what first struck me is how forÂeign it did not feel,” writes AmerÂiÂcan reporter Suzy Hansen in Notes on a ForÂeign CounÂtry of her own first visÂit to IstanÂbul, drawÂing a stark conÂtrast with “the decrepit airÂport in New York I had just left.”
And Hansen had flown into IstanÂbul’s old airÂport, not the new one opened just last year and designed as the largest in the world. Whether The JourÂney will bring more busiÂness to TurkÂish AirÂlines’ flights into and out of it (the final shot finds our heroÂine en route to Bali) remains to be seen, espeÂcialÂly since the Super Bowl teasÂer seemed to cause conÂfuÂsion about what was being sold. It nevÂerÂtheÂless fits niceÂly into ScotÂt’s acclaimed body of adverÂtisÂing work. In its earÂly periÂod came a 1974 bread comÂmerÂcial votÂed EngÂland’s favorite adverÂtiseÂment of all time; in its midÂdle periÂod, of course, came the 1984 Super Bowl spot that introÂduced the Apple MacÂinÂtosh to the world. GivÂen the enerÂgy ScotÂt’s work in comÂmerÂcials and feaÂtures still exudes, it feels someÂhow unsuitÂable to use the term “late periÂod” at all.
RelatÂed ConÂtent:
RidÂley Scott Walks You Through His Favorite Scene from Blade RunÂner
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.
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