When HolÂlyÂwood’s forÂmiÂdaÂble proÂmoÂtionÂal wing disÂcovÂered it could announce a movie by not just telling you a big star is in it, but that a big star is it, they had a decades-long field day with the idea that conÂtinÂues, tireÂsomeÂly, to the present moment. Right now, many of the billÂboards up around Los AngeÂles insist upon telling me that “Keanu Reaves is John Wick,” but give it a few weeks and they’ll tell us someÂone else we know is someÂone else we don’t (unless, of course, we buy a tickÂet). ConÂserÂvaÂtion InterÂnaÂtionÂal has takÂen this marÂketÂing trope and spun it into a series of shorts feaÂturÂing “A‑list” actors, the most famous of the famous, playÂing the earthÂly entiÂties with which we should, perÂhaps, have more familÂiarÂiÂty than we do. At the top of the post, Kevin Spacey is the rainÂforÂest. Just below, Julia Roberts is MothÂer Nature. At the botÂtom, HarÂriÂson Ford is the ocean.
“I’m most of this planÂet,” Ford-as-ocean intones with his sigÂnaÂture (and increasÂingÂly gruff) gruffÂness. “I shaped it. Every stream, every cloud, and every rainÂdrop — it all comes back to me.” But as MothÂer Nature, Roberts makes impresÂsive claims of her own: “I’ve been here for over four and a half bilÂlion years — 22,500 times longer than you. I don’t realÂly need peoÂple, but peoÂple need me.” Not to be outÂdone, Kevin Spacey’s ever-givÂing rainÂforÂest issues a chalÂlenge to us all: “Humans, they’re so smart. So smart. Such big brains and opposÂable thumbs. They know how to make things — amazÂing things. Now why would they need an old forÂest like me anyÂmore? Well, they do breathe air, and I make air. Have they thought about that?”
You can watch the entire series of films, entiÂtled “Nature is SpeakÂing,” on a sinÂgle Youtube playlist. The rest of the lineÂup includes Edward NorÂton as the soil, PeneÂlope Cruz as water (o, hablanÂdo en español, como Agua), and Robert RedÂford as, suitÂably, the redÂwood. (You can also see clips from behind the scenes feaÂturÂing NorÂton and Ford assumÂing their eleÂmenÂtal roles in the recordÂing stuÂdio.) They all comÂbine this conÂsidÂerÂable amount of vocal star powÂer with equalÂly strikÂing footage of the part of the enviÂronÂment from whom we hear, and someÂtimes of its destrucÂtion. They carÂry one overÂall mesÂsage, which ConÂverÂsaÂtion InterÂnaÂtionÂal has unshyÂly spelled out: “Nature doesn’t need peoÂple. PeoÂple need nature.” Still, it comes off less heavy-handÂed than most of the enviÂronÂmenÂtal mesÂsages I rememÂber from the films of my 1990s youth. If, for the next series, they get Reeves on board (speakÂing of pieces of my 90s youth), can they find a suitÂably laid-back eleÂment to pair him with? For more inforÂmaÂtion on the camÂpaign, please visÂit the Nature is SpeakÂing site.
RelatÂed ConÂtent:
EnviÂronÂment & NatÂurÂal Resources: Free Online CoursÂes
E.O. Wilson’s Life on Earth Released as a Free eBook and Free Course on iTunes
HarÂvard Thinks Green: Big Ideas from 6 All-Star EnviÂronÂment Profs
ColÂin MarÂshall hosts and proÂduces NoteÂbook on Cities and CulÂture and writes essays on cities, lanÂguage, Asia, and men’s style. He’s at work on a book about Los AngeÂles, A Los AngeÂles Primer. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.
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