Could an amateur biker handle the rigors of the grueling Tour de France? Halfords, a UK sponsor of the 2012 Tour, and their ad firm, DLKW Lowe, decided to find out. The rider is Dan Francis, a 29 year old employee at a London pharmaceutical company. The bike, a $1500 rebadged Carrera Virago. The route, five classic stages from The Tour de France. And it’s all documented in a 15-minute film playfully called The Tour de Francis.
The ride is grueling, yes. And it’s only complicated by the unusual road conditions — the snow blocking the roads in the Alps, cars littering the already treacherous roads in front of the Tuileries in Paris (where I happened to see Miguel Indurain win the Tour three times). How does Francis handle it? No spoilers here. We’ll let you find out.
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Great for Dan. I can’t even imagine what that would feel like accomplishing something like that, especially as an amateur. The mental endurance to make those stages, even on a professional level, is so amazing. Enjoyed this piece. Nice work.
Greg at Dazadi.com
One more issue is that video games are generally serious in nature with
the main focus on finding out rather than enjoyment. Although, there’s an entertainment element to keep your children engaged, each and every game is frequently designed to improve a specific set of skills or area, such as mathmatical or scientific research. Thanks for your write-up.