So this is defÂiÂniteÂly not your grandÂma’s MTV. The clip we’ve postÂed above explains the makÂing of “3 Degrees of Black,” an interÂacÂtive video made for your browsÂer, which was the prodÂuct of a colÂlabÂoÂraÂtion between the mulÂti-hyphenÂatÂed artist/filmmaker Chris Milk and a group of 20-someÂthing geniusÂes at PlanÂet Google. But before you delve into the (admitÂtedÂly fasÂciÂnatÂing) backÂstoÂry, be sure to expeÂriÂence the video for yourÂself and move your mouse around a bit.
“Three Dreams of Black” is a song from the new album “Rome,” itself a colÂlabÂoÂraÂtion between AmerÂiÂcan proÂducÂer DanÂger Mouse and ItalÂian comÂposÂer Daniel LupÂpi, feaÂturÂing Jack White and Norah Jones. The song is a perÂfect choice for a tripÂpy, mulÂti-faceted project like this, which comÂbines video, 2D and 3D graphÂics, and the user herÂself. And yes, we know the whole “experÂiÂment” is basiÂcalÂly just an adverÂtiseÂment for Google Chrome, but after spendÂing some time in their dreamÂscape, we’re cool with that.
via MetafilÂter
SheerÂly Avni is a San FranÂcisÂco-based arts and culÂture writer. Her work has appeared in Salon, LA WeekÂly, MothÂer Jones, and many othÂer pubÂliÂcaÂtions. You can folÂlow her on twitÂter at @sheerly
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This music video is realÂly fine.
An ad for Google Chrome. Piss on that.
Just tried to view the page using ChromiÂum. Not supÂportÂed. Way to go Google.
Also, re the comÂment secÂtion: Using JavaScript to make a div act like a textarea instead just using, you know, a godÂdamn textarea, is retardÂed. It breaks all sorts of browsÂer add-ons. Way to go DisÂqus.