As we’ve disÂcussed before on this blog, one of the major casuÂalÂties in the shiftÂing new media landÂscape is the traÂdiÂtionÂal invesÂtigaÂtive journalist–someone with the time and resources to research in-depth stoÂries. In response to this probÂlem a new group called Pro PubÂliÂca is proposÂing a novÂel ecoÂnomÂic modÂel: hire the jourÂnalÂists into a founÂdaÂtion and give their work away to the pubÂliÂcaÂtions where it will make the biggest impact.
The new iniÂtiaÂtive, headÂed up by Paul Steiger, head ediÂtor at the Wall Street JourÂnal for 16 years, will spend $10 milÂlion annuÂalÂly to supÂport a newsÂroom of 24 jourÂnalÂists and 12 othÂer staff in New York City. The monÂey comes from HerÂbert and MarÂiÂon SanÂdler, forÂmer heads of GoldÂen West FinanÂcial CorÂpoÂraÂtion, a big playÂer in mortÂgages and savÂings.
It seems likeÂly to me that Pro PubÂliÂca will sucÂceed in attractÂing some high-levÂel talÂent, both because of Steiger and because many jourÂnalÂists have come to fear for their jobs in the shrinkÂing newsÂrooms of traÂdiÂtionÂal papers. The real quesÂtion is how well this sysÂtem will work in digÂging up and delivÂerÂing qualÂiÂty reportÂing. What do you lose, and what do you gain, when your employÂer is no longer a “paper of record” but a priÂvate founÂdaÂtion fundÂed by peoÂple with their own politÂiÂcal agenÂdas? On the othÂer hand, it’s easy to argue that every newsÂpaÂper already has some kind of politÂiÂcal posiÂtion, so maybe Pro PubÂliÂca will be no difÂferÂent.
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