In case you missed it, The New York Times pubÂlished a piece yesÂterÂday preÂviewÂing two new efforts to bring elecÂtronÂic books to the mass marÂket. In OctoÂber, Amazon.com will roll out the KinÂdle (check out leaked picÂtures here), an ebook readÂer, priced someÂwhere between $400 to $500, that will wireÂlessÂly conÂnect to an e‑book store on Amazon’s site, from which readÂers can downÂload books in elecÂtronÂic forÂmat. (Think iTunes for ebooks.) MeanÂwhile, Google will start “chargÂing users for full online access to the digÂiÂtal copies of some books in its dataÂbase” and share revÂenue with pubÂlishÂers. The whole idea here is to disÂrupt the $35 bilÂlion book marÂket in much the same way that the Apple has disÂloÂcatÂed the music marÂket with the iPod. But whether conÂsumers will see digÂiÂtal books as havÂing comÂpaÂraÂble advanÂtages to the iPod remains TBD, and the doubters are cerÂtainÂly out there. Read more here. And, in the meanÂtime, if you want a lot of free audioÂbooks, check out our AudioÂbook PodÂcast ColÂlecÂtion.
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I expect this will help open the litÂerÂary pubÂlishÂing marÂket to heretoÂfore undisÂcovÂered talÂent, elimÂiÂnatÂing the glass ceilÂing many writÂers must deal with today in the traÂdiÂtionÂal pubÂlishÂing world. We see this hapÂpenÂing with YouTube. No reaÂson to believe this would be any difÂferÂent.
See also the blog at http://www.teleread.org/blog/.
TelÂeread has been folÂlowÂing the conÂtinÂuÂing saga of the eBook for some time. Most writÂers of spy stoÂries or thrillers would strugÂgle to keep up with the twists and turns of the eBook! A good (bad?) examÂple of marÂketÂing standÂing in the way of a perÂfectÂly good idea.
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