MarÂshall McLuhan famousÂly said “The mediÂum is the mesÂsage,” by which he meant that when we receive inforÂmaÂtion, its effect on us is deterÂmined as much by the form of that inforÂmaÂtion as by the actuÂal conÂtent.
Neil PostÂman, in his 1985 book AmusÂing OurÂselves to Death: PubÂlic DisÂcourse in the Age of Show BusiÂness, ran with this idea, arguÂing that TV has conÂdiÂtioned us to expect that everyÂthing must be enterÂtainÂing, and that this has had a disÂasÂtrous effect on news, polÂiÂtics, eduÂcaÂtion, and thinkÂing in genÂerÂal.
In this disÂcusÂsion, your PretÂty Much Pop hosts Mark LinÂsenÂmayÂer and BriÂan Hirt join with the rest of the ParÂtialÂly ExamÂined Life crew: Seth Paskin, Dylan Casey and Wes Alwan.
The result is much more philoÂsophÂiÂcal conÂtext than you’d get in a typÂiÂcal PretÂty Much Pop disÂcusÂsion. PlaÂto, for examÂple, argued (through the charÂacÂter of Socrates) in the PhaeÂdrus against writÂing, which he said amounts to off-loadÂing thought to this inert thing, when it should be liveÂly in our minds and our direct conÂverÂsaÂtions. PostÂman’s book describes the Age of Print as highÂly conÂgeÂnial toward lengthy, abstract reaÂsonÂing. High litÂerÂaÂcy rates, parÂticÂuÂlarÂly in AmerÂiÂca, conÂdiÂtioned peoÂple to expect that this is how inforÂmaÂtion is to be received, and as such they were, for instance, preÂpared to lisÂten raptÂly to the LinÂcoln-DouÂglas debates in which the speakÂers proÂvidÂed lawyerÂly speechÂes that might span mulÂtiÂple hours.
PostÂman, an eduÂcaÂtionÂal theÂoÂrist, described teleÂviÂsion as not just proÂvidÂing a no-conÂtext expeÂriÂence whose high levÂel of visuÂal and audiÂtoÂry stimÂuÂlaÂtion beats its specÂtaÂtors into thoughtÂless pasÂsivÂiÂty, but that its popÂuÂlarÂiÂty posÂiÂtiveÂly infects all the othÂer comÂmuÂniÂcaÂtion chanÂnels availÂable. Of course there is still in-perÂson teachÂing, but teleÂviÂsion shortÂens attenÂtion spans such that teachÂers now feel the need to conÂstantÂly enterÂtain instead of forcÂing stuÂdents to make the effort required to attend careÂfulÂly to what they have to teach. Of course there are still books, but they are less read, and the comÂpeÂtiÂtion of teleÂviÂsion for our time has changed the preÂsenÂtaÂtion withÂin books so that they must be as immeÂdiÂateÂly and conÂsisÂtentÂly appealÂing as teleÂviÂsion.
McLuhan described teleÂviÂsion as a “hot” mediÂum due to its high levÂel of stimÂuÂlaÂtion, where a “cool” one like a textÂbook requires more active parÂticÂiÂpaÂtion of the recipÂiÂent. We disÂcuss how PostÂman’s criÂtique fares in the Age of the InterÂnet, which interÂestÂingÂly mixÂes things up, with more interÂacÂtivÂiÂty (in that sense coolÂer) yet even more posÂsiÂbilÂiÂty for senÂsoÂry disÂtracÂtion (in that perÂhaps more imporÂtant sense hotÂter). To supÂpleÂment PostÂman, we also conÂsultÂed a wideÂly read artiÂcle from The Atlantic writÂten by Nicholas Carr in 2008 called “Is Google MakÂing Us StuÂpid.”
For more philoÂsophÂiÂcal touchÂpoints, see the post for this disÂcusÂsion at partiallyexaminedlife.com.
Hear more PretÂty Much Pop at prettymuchpop.com. This episode includes an equalÂly long secÂond part that you can access by supÂportÂing PretÂty Much Pop at patreon.com/prettymuchpop or by supÂportÂing The ParÂtialÂly ExamÂined Life at partiallyexaminedlife.com/support. LisÂten to a preÂview of part two.
PretÂty Much Pop: A CulÂture PodÂcast is the first podÂcast curatÂed by Open CulÂture. Browse all PretÂty Much Pop posts.