First up is 1935’s A Midsummer Night’s Dream, featuring Olivia de Havilland, Jimmy Cagney, Dick Powell, and, in the role of Puck, a 15-year-old Mickey Rooney, hailed by the New York Times as “one of the major delights” of the film, and Variety as “so intent on being cute that he becomes almost annoying.”
Tragedies dominate, with no fewer than six Hamlets, Shakespeare’s most filmed work, and “one of the most fascinating and most thankless tasks in show business” according to novelist and frequent film critic James Agee:
There can never be a definitive production of a play about which no two people in the world can agree. There can never be a thoroughly satisfying production of a play about which so many people feel so personally and so passionately. Very likely there will never be a production good enough to provoke less argument than praise.
MacBeth, Richard III, Romeo and Juliet, and The Tempest — a comedy — are other crowd-pleasing workhorses, chewy assignments for actors and directors alike.
Moviegoing connoisseurs of the Bard may feel moved to stump for films that didn’t make the playlist. If you can find a trailer for it, go for it! Lobby the Shakespeare Network on its behalf, or make your case in the comments.
We’ll throw our weight behind Michael Almereyda’s Cymbeline, featuring Ed Harris roaring down the porch steps of a dilapidated Brooklyn Victorian on a motorcycle, the bizarre Romeo.Juliet pairing A‑list British vocal talent with an all-feline line-up of Capulets and Montagues, and Shakespeare Behind Bars, a 2005 documentary following twenty incarcerated men who spent nine months delving into The Tempest prior to a production for guards, fellow inmates, and invited guests.
Enjoy the complete playlist of Shakespeare film trailers below. They move from 1935 to 2021.
Salvador Dalí led a long and eventful life, so much so that certain of its chapters outlandish enough to define anyone else’s existence have by now been almost forgotten. “You’ve done some very mysterious things,” Dick Cavett says to Dalí on the 1971 broadcast of his show above. “I don’t know if you like to be asked what they mean, but there was an incident once where you appeared for a lecture in Paris, at the Sorbonne, and you arrived in a Rolls-Royce filled with cauliflowers.” At that, the artist wastes no time launching into an elaborate, semi-intelligible explanation involving rhinoceros horns and the golden ratio.
The incident in question had occurred sixteen years earlier, in 1955. “With bedlam in his mind and a quaint profusion of fresh cauliflower in his Rolls-Royce limousine, Spanish-born Surrealist Painter Salvador Dalí arrived at Paris’ Sorbonne University to unburden himself of some gibberish,” says the contemporary notice in Time. “His subject: ‘Phenomenological Aspects of the Critical Paranoiac Method.’ Some 2,000 ecstatic listeners were soon sharing Salvador’s Dalirium.”
To them he announced his discovery that “ ‘everything departs from the rhinoceros horn! Everything departs from [Dutch Master] Jan Vermeer’s The Lacemaker! Everything ends up in the cauliflower!’ The rub, apologized Dali, is that cauliflowers are too small to prove this theory conclusively.”
Nearly seven decades later, Honi Soit’s Nicholas Osiowy takes these ideas rather more seriously than did the sneering correspondent from Time. “Beneath the simple shock value and easy surrealism, it becomes clear Dalí was onto something; the humble cauliflower is considered one of the best examples of the legendary golden ratio,” Osiowy writes. “Cauliflowers, rhinoceroses and anteaters’ tongues were to Dali essential manifestations of a glorious shape; deserving of an explicit depiction in his The Sacrament of the Last Supper,” painted in the year of his Sorbonne lecture. “Shape, the idea of geometry itself, is the unsung magic of not just art but our entire cultural consciousness.” Not that Dalí himself would have copped to communicating that: “I am against any kind of message,” he insists in response to a question from fellow Dick Cavett Show guest, who happened to be silent-film icon Lillian Gish. The seventies didn’t need the surreal; they were the surreal.
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the Substack newsletterBooks on Cities, the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
In 1903, the Romanovs, Russia’s last and longest-reigning royal family, held a lavish costume ball. It was to be their final blowout, and perhaps also the “last great royal ball” in Europe, writes the Vintage News. The party took place at the Winter Palace in St. Petersburg, 14 years before Czar Nicholas II’s abdication, on the 290th anniversary of Romanov rule. The Czar invited 390 guests and the ball ranged over two days of festivities, with elaborate 17th-century boyar costumes, including “38 original royal items of the 17th century from the armory in Moscow.”
“The first day featured feasting and dancing,” notes Russia Beyond, “and a masked ball was held on the second. Everything was captured in a photo album that continues to inspire artists to this day.” The entire Romanov family gathered for a photograph on the staircase of the Hermitage theater, the last time they would all be photographed together.
It is like seeing two different dead worlds superimposed on each other—the Romanovs’ playacting their beginning while standing on the threshold of their last days.
With the irony of hindsight, we will always look upon these poised aristocrats as doomed to violent death and exile. In a morbid turn of mind, I can’t help thinking of the baroque gothic of “The Masque of the Red Death,” Edgar Allan Poe’s story about a doomed aristocracy who seal themselves inside a costume ball while a contagion ravages the world outside: “The external world could take care of itself,” Poe’s narrator says. “In the meantime it was folly to grieve or to think. The prince had provided all the appliances of pleasure…. It was a voluptuous scene, that masquerade.”
Maybe in our imagination, the Romanovs and their friends seem haunted by the weight of suffering outside their palace walls, in both their country and around Europe as the old order fell apart. Or perhaps they just look haunted the way everyone does in photographs from over 100 years ago. Does the colorizing of these photos by Russian artist Klimbim—who has done similar work with images of WW2 soldiers andportraits of Russian poets and writers—make them less ghostly?
It puts flesh on the pale monochromatic faces, and gives the lavish costuming and furniture texture and dimension. Some of the images almost look like art nouveau illustrations (and resemble those of some of the finest illustrators of Poe’s work) and the work of contemporary painters like Gustav Klimt. Maybe it’s just me, but it seems that unease lingers in the eyes of some subjects—Empress Alexandra Fedorovna among them—a certain vague and troubled apprehension.
In their book A Lifelong Passion, authors Andrei Maylunas and Sergei Mironenko quote the Grand Duke Alexander Mikhailovitch who remembered the event as “the last spectacular ball in the history of the empire.” The Grand Duke also recalled that “a new and hostile Russia glared through the large windows of the palace… while we danced, the workers were striking and the clouds in the Far East were hanging dangerously low.” As Russia Beyond notes, soon after this celebration, “The global economic crisis marked the beginning of the end for the Russian Empire, and the court ceased to hold balls.”
In 1904, the Russo-Japanese War began, a war Russia was to lose the following year. Then the aristocracy’s power was further weakened by the Revolution of 1905, which Lenin would later call the “Great Dress Rehearsal” for the Revolutionary takeover of 1917. While the aristocracy costumed itself in the trappings of past glory, armies amassed to force their reckoning with the 20th century.
Who knows what thoughts went through the mind of the tzar, tzarina, and their heirs during those two days, and the minds of the almost 400 noblemen and women dressed in costumes specially designed by artist Sergey Solomko, who drew from the work of several historians to make accurate 17th-century recreations, while Peter Carl Fabergé chose the jewelry, including, writes the Vintage News, the tzarina’s “pearls topped by a diamond and emerald-studded crown” and an “enormous emerald” on her brocaded dress?
If the Romanovs had any inkling their almost 300-year dynasty was coming to its end and would take all of the Russian aristocracy with it, they were, at least, determined to go out with the highest style; the family with “almost certainly… the most absolutist powers” would spare no expense to live in their past, no matter what the future held for them. See the original, black and white photos, including that last family portrait, at History Daily, and see several more colorized images at the Vintage News.
Note: An earlier version of this post appeared on our site in 2019.
In the neverending quest to elevate themselves above the fray, today’s mixologists — formerly known as bartenders — are putting a modern spin on obscure cocktail recipes, and resurrecting anachronistic spirits like mahia, Chartreuse, Usquebaugh, and absinthe.
It’s got coca in it, known for its psychoactive alkaloid, cocaine.
Corsican chemist Angelo Mariani came up with the restorative beverage, formally known as Vin Tonique Mariani à la Coca de Peroum, in 1863, inspired by physician and anthropologist Paolo Mantegazza who served as his own guinea pig after observing native use of coca leaves while on a trip to South America:
I sneered at the poor mortals condemned to live in this valley of tears while I, carried on the wings of two leaves of coca, went flying through the spaces of 77,438 words, each more splendid than the one before…An hour later, I was sufficiently calm to write these words in a steady hand: God is unjust because he made man incapable of sustaining the effect of coca all life long. I would rather have a life span of ten years with coca than one of 10,000,000,000,000,000,000 000 centuries without coca.
Mariani identified an untapped opportunity and added ground coca leaves to Bordeaux, at a ratio of 6 milligrams of coca to one ounce of wine.
Unsurprisingly, the resulting concoction not only took the edge off, it was accorded a number of healthful benefits in an age where general cure-alls were highly prized.
The recommended dosage for adults was two or three glasses a day, before or after meals. For kids, the amount could be divided in two.
Reigning masters of graphic design were enlisted to promote the miracle elixir.
Jules Chéret leaned into its energy boosting effects by depicting a comely young woman clad in skimpy, sheer yellow replenishing her glass mid-leap, while Alphonse Mucha went dark, claiming that “the mummies themselves stand up and walk after drinking Vin Mariani.”
While we’re on the subject of corpse revivers, 21st-century mixologists will please note that a cocktail of Vin Mariani, vermouth and bitters, served with a twist, was a particularly popular preparation, especially across the Atlantic, where Vin Mariani was exported in a more potent version containing 7.2 milligrams of coca.
Angelo Mariani’s innovations were not limited to the chemistry of alcoholic compounds.
He was also a marketing genius, who curried celebrity favor by sending a complimentary case of Vin Mariani to dozens of famous names, along with a humble request for an endorsement and photo, should the contents prove pleasing.
These accolades were collected and repurposed as advertisements that assured adoring fans and followers of the product’s quality.
Sarah Bernhardt conferred superstar status on the drink, and not so subtly shored up her own, grandly pronouncing the blend the “King of Tonics, Tonic of Kings:”
I have been delighted to find Vin Mariani in all the large cities of the United States, and it has, as always, largely helped to give me that strength so necessary in the performance of the arduous duties which I have imposed upon myself. I never fail to praise its virtues to all my friends and I heartily congratulate upon the success which you so well deserve.
Pope Leo XIII not only carried “a personal hip flask” of the stuff to “fortify himself in those moments when prayer was insufficient,” he invented and awarded a Vatican gold medal to Vin Mariani “in recognition of benefits received.”
Mariani eventually packaged the glowing endorsements he’d been squirreling away as Portraits from Album Mariani. It’s a compendium of famous artists, writers, actors, and musicians of the day, some remembered, mostly not…
When worn out after a long rehearsal or a performance, I find nothing so helpful as a glass of Vin Mariani. To brain workers and those who expend a great deal of nervous force, it is invaluable.
Vin Mariani is the greatest of all tonic stimulants for the voice and system. During my professional career, I have never been without it.
At last! At last! It has been discovered — they hold it, that celebrated microbe so long sought after — the microbe of microbes that kills all other microbes. It is the great, the wonderful, the incomparable microbe of health! It is, it is Vin Mariani!
(We suspect Robida penned his entry after swallowing more than a few glasses… or he was of a mischievous nature and would’ve fit right in with the Surrealists, the Futurists, Fluxus, or any other movement that jabbed at the bourgeoisie with hyperbole and humor.
Mariani used the album to publish the Philadelphia Medical Times’ defense of celebrity endorsements:
The array of notable names is a strong one. Too strong in standing, as well as in numbers, to allow of the charge of interested motives.
Mariani also included an excerpt from the New York Medical Journal, denouncing the unscrupulous manufacturers of “rival preparations of coca” who pirated Vin Mariani’s glowing reviews, “craftily making those records appear to apply to their own preparations.”
Elsewhere in the album, medical authorities tout Vin Mariani’s success in combatting such maladies as headaches, heart strain, brain exhaustion, spasms, la grippe, laryngeal afflictions, influenza, inordinate irritability and worry.
They fail to mention that it could get you much higher than vins ordinaires, defined, for purposes of this post, as “wines lacking in coca.”
The psychoactive properties of coca definitely received a boost from the alcohol, a collision that gave rise to a third chemical compound, cocaethylene, a long-lasting intoxicant that produces intense euphoria, along with a heightened risk of cardiotoxicity and sudden death.
…some dead celebrities could likely tell us a thing or two about it.
Mariani’s fortunes began to turn early in the 20th century, owing to the Pure Food and Drug Act, the growing temperance movement, and increased public awareness of the dangers of cocaine.
The samurai class first took shape in Japan more than 800 years ago, and it captures the imagination still today. Up until at least the seventeenth century, their life and work seems to have been relatively prestigious and well-compensated. By Katsu Kokichi’s day, however, the way of the samurai wasn’t what it used to be. Born in 1802, Katsu lived through the first half of the century in which the samurai as we know it would go extinct, rendered unsupportable by evolving military technology and a changing social order. But reading his autobiography Musui’s Story: The Autobiography of a Tokugawa Samurai, one gets the feeling that he wouldn’t exactly have excelled even in his profession’s heyday.
“From childhood, Katsu was given to mischief,” says the site of the book’s publisher. “He ran away from home, once at thirteen, making his way as a beggar on the great trunk road between Edo and Kyoto, and again at twenty, posing as the emissary of a feudal lord. He eventually married and had children but never obtained official preferment and was forced to supplement a meager stipend by dealing in swords, selling protection to shopkeepers, and generally using his muscle and wits.”
But don’t take it from The University of Arizona Press when you can hear selections of Katsu’s dissolute picaresque of a life retold in his own words — and narrated in English translation — in the animated Voices of the Past video above.
“Unable to distinguish right and wrong, I took my excesses as the behavior of heroes and brave men,” writes a 42-year-old Katsu in a particularly self-flagellating passage. “In everything, I was misguided, and I will never know how much anguish I caused my relatives, parents, wife, and children. Even more reprehensible, I behaved most disloyally to my lord and master the shogun and with uttermost defiance to my superiors. Thus did I finally bring myself to this low estate.” But if was from that inglorious position that Katsu could produce such an entertaining and illuminating set of reflections. He may have been no Miyamoto Musashi, but he left us a more vivid description of everyday life in nineteenth-century Japan than his exalted contemporaries could have managed.
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the Substack newsletterBooks on Cities, the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
They only have flexor muscles, which allow their legs to curl in, and they extend them outward by hydraulic pressure. When they die, they lose the ability to actively pressurize their bodies. That’s why they curl up.
When a scientifically inclined human inserts a needle into a deceased spider’s hydraulic prosoma chamber, seals it with superglue, and delivers a tiny puff of air from a handheld syringe, all eight legs will straighten like fingers on jazz hands.
These necrobiotic spider gripper tools can lift around 130% of their body weight — smaller spiders are capable of handling more — and each one is good for approximately 1000 grips before degrading.
Preston and Yap envision putting the spiders to work sorting or moving small scale objects, assembling microelectronics, or capturing insects in the wild for further study.
Eventually, they hope to be able to isolate the movements of individual legs, as living spiders can.
Environmentally, these necrobiotic parts have a major advantage in that they’re fully biodegradable. When they’re no longer technologically viable, they can be composted. (Humans can be too, for that matter…)
The idea is as innovative as it is offbeat. As a soft robotics specialist, Preston is always seeking alternatives to hard plastics, metals and electronics:
We use all kinds of interesting new materials like hydrogels and elastomers that can be actuated by things like chemical reactions, pneumatics and light. We even have some recent work on textiles and wearables…The spider falls into this line of inquiry. It’s something that hasn’t been used before but has a lot of potential.”
Conquer any lingering arachnophobia by reading Yap and Preston’s research article, Necrobotics: Biotic Materials as Ready-to-Use Actuators, here.
We have, above, a pair of socks. You can tell that much by looking at them, of course, but what’s less obvious at a glance is their age: this pair dates back to 250–420 AD, and were excavated in Egypt at the end of the nineteenth century. That information comes from the site of the Victoria and Albert Museum, where you can learn more about not just these Egyptian socks but the distinctive, now-vanished technique used to make socks in Egypt at the time: “nålbindning, sometimes called knotless netting or single needle knitting — a technique closer to sewing than knitting,” which, as we know it, wouldn’t emerge until the eleventh century in Islamic Egypt. The technique still remains in use today.
Time consuming and skill-intensive, nålbindning produced especially close-fitting garments, and “fit is of particular importance in a cold climate but also for protecting feet clothed in sandals only.” And yes, it seems that socks like these were indeed worn with sandals, a function indicated by their split-toe construction.
A few years ago, we featured archaeological research here on Open Culture pointing to the ancient Romans as the first sock-and-sandal wearers in human history. These particular socks were also made in the time of the Roman Empire, though they were unearthed at its far reaches, from “the burial grounds of ancient Oxyrhynchus, a Greek colony on the Nile.”
As Smithsonian.com’s Emily Spivack writes, “We don’t know for sure whether these socks were for everyday use, worn with a pair of sandals to do the ancient Egyptian equivalent of running errands or heading to work — or if they were used as ceremonial offerings to the dead (they were found by burial grounds, after all).” But the fact that their appearance is so striking to us today, at least sixteen centuries later, reminds us that we aren’t as familiar as we think with the world that produced them. And if, to our modern eyes, they even look a bit goofy — though less goofy than they would if worn properly, along with a pair of sandals — we should remember the painstaking method with which they must have been crafted, as well as the way they constitute a thread, as it were, through the history of western civilization.
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the Substack newsletterBooks on Cities, the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
You may not hear the term mash-up very often these days, but the concept itself isn’t exactly the early-two-thousands fad that it might imply. It seems that, as soon as technology made it possible for enthusiasts to combine ostensibly unrelated pieces of media — the more incongruous, the better — they started doing so: take the synchronization of The Wizard of Oz and Pink Floyd’s The Dark Side of the Moon, known as The Dark Side of the Rainbow. But even back in the seventies, the art of the proto-mash-up wasn’t practiced only by rogue projectionists in altered states of mind, as evidenced by the 1976 20th Century Fox Release All This and World War II, which assembled real and dramatized footage of that epoch-making geopolitical conflict with Beatles covers.
Upon its release, All This and World War II “was received so harshly it was pulled from theaters after two weeks and never spoken of again,” as Keith Phipps writes at The Reveal.
Those who actually seek it out and watch it today will find that it gets off to an even less auspicious start than they might imagine: “A clip of Charlie Chan (Sidney Toler) skeptically receiving the news of Neville Chamberlain’s ‘peace in our time’ declaration in the 1939 film City in Darkness gives way to a cover of ‘Magical Mystery Tour’ by ’70s soft-rock giants Ambrosia. Accompanying the song: footage of swastika banners, German soldiers marching in formation, and a climactic appearance from a smiling Adolf Hitler, by implication the organizer of the ‘mystery tour’ that was World War II.”
The other recording artists of the seventies enlisted to supply new versions of well-known Beatles numbers include the Bee Gees, Elton John, the Who’s Keith Moon, and Peter Gabriel, names that assured the soundtrack album (which you can hear on this Youtube playlist) a much greater success than the film itself, with its fever-dream mixture of newsreels Axis and Allied with 20th Century Fox war-picture clips.
As for what everyone involved was thinking in the first place, Phipps quotes an explanation that soundtrack producer Lou Reizner once provided to UPI: “It would have been easy to take the music of the era and dub it to match the action on screen. But we’d have lost the young audience. We want all age groups to see this picture because we think it makes a statement about the absurdity of war. It is the definitive anti-war film” — or, as Phipps puts it, the definitive “cult film in search of cult.”
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the Substack newsletterBooks on Cities, the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
More recently, the poet and international educator has combined her interest in amigurumi crocheted animals and ChatGPT, the open source AI chatbot.
Having crocheted an amiguruminarwhal for a nephew earlier this year, she hopped on ChatGPT and asked it to create “a crochet pattern for a narwhal stuffed animal using worsted weight yarn.”
The result might have discouraged another querent, but Woolner got out her crochet hook and sallied forth, following ChatGPTs instructions to the letter, despite a number of red flags indicating that the chatbot’s grasp of narwhal anatomy was highly unreliable.
Its ignorance is part of its DNA. As a large language model, ChatGPT is capable of producing predictive text based on vast amounts of data in its memory bank. But it can’t see images.
It has no idea what a cat looks like or even what crochet is. It simply connects words that frequently appear together in its training data. The result is superficially plausible passages of text that often fall apart when exposed to the scrutiny of an expert—what’s been called “fluent bullshit.”
It’s also not too hot at math, a skill set knitters and crocheters bring to bear reading patterns, which traffic in numbers of rows and stitches, indicated by abbreviations that really flummox a chatbot.
Rnd 7: sc even (12); F/O and leave a long strand of yarn to sew the dorsal fin between rnds # 18–23. Do not stuff the fin.
Pity poor ChatGPT, though, like Woolner, it tried.
Their collaboration became a cause célèbre when Woolner debuted the “AI generated narwhal crochet monstrosity” on TikTok, aptly comparing the large tusk ChatGPT had her position atop its head to a chef’s toque.
Is that the best AI can do?
A recent This American Life episode details how Sebastien Bubeck, a machine learning researcher at Microsoft, commanded another large language model, GPT‑4, to create code that TikZ, a vector graphics producer, could use to “draw” a unicorn.
This collaborative experiment was perhaps more empirically successful than the ChatGPT amigurumi patterns Woolner dutifully rendered in yarn and fiberfill. This American Life’s David Kestenbaum was sufficiently awed by the resulting image to hazard a guess that “when people eventually write the history of this crazy moment we are in, they may include this unicorn.”
It’s not good, but it’s a fucking unicorn. The body is just an oval. It’s got four stupid rectangles for legs. But there are little squares for hooves. There’s a mane, an oval for the head. And on top of the head, a tiny yellow triangle, the horn. This is insane to say, but I felt like I was seeing inside its head. Like it had pieced together some idea of what a unicorn looked like and this was it.
Let’s not poo poo the merits of Woolner’s ongoing explorations though. As one commenter observed, it seems she’s “found a way to instantiate the weird messed up artifacts of AI generated images in the physical universe.”
To which Woolner responded that she “will either be spared or be one of the first to perish when AI takes over governance of us meat sacks.”
In the meantime, she’s continuing to harness ChatGPT to birth more monstrous amigurumi. Gerald the Narwhal’s has been joined by a cat, an otter, Norma the Normal Fish, XL the Newt, and Skein Green, a pelican bearing get well wishes for author and science vlogger Hank Green.
Two weeks later, the Daily Beast pronounced this attempt, nicknamed Gerard, “even less narwhal-looking than the first. Its body was a massive stuffed triangle, and its tusk looked like a gumdrop at one end.”
Woolner dubbed Gerard possibly the most frustrating AI-generated amigurumi of her acquaintance, owing to an onslaught of specificity on ChatCPT’s part. It overloaded her with instructions for every individual stitch, sometimes calling for more stitches in a row than existed in the entire pattern, then dipped out without telling her how to complete the body and tail.
As silly as it all may seem, Woolner believes her ChatGPT amigurumi collabsare a healthy model for artists using AI technology:
I think if there are ways for people in the arts to continue to create, but also approach AI as a tool and as a potential collaborator, that is really interesting. Because then we can start to branch out into completely different, new art forms and creative expressions—things that we couldn’t necessarily do before or didn’t have the spark or the idea to do can be explored.
If you, like Hank Green, have fallen for one of Woolner’s unholy creations, downloadable patterns are available here for $2 a pop.
Those seeking alternatives to fiberfill are advised to stuff their amigurumi with “abandoned hopes and dreams” or “all those free tee shirts you get from giving blood and running road races or whatever you do for fun”.
“The inhabitants of fifteenth-century Florence included Brunelleschi, Ghiberti, Donatello, Masaccio, Filippo Lippi, Fra Angelico, Verrocchio, Botticelli, Leonardo, and Michelangelo,” writes tech investor and essayist Paul Graham. “Milan at the time was as big as Florence. How many fifteenth century Milanese artists can you name?” Once you get thinking about the question of “what happened to the Milanese Leonardo,” it’s hard to stop. So it seems to have been for network physicist Albert-László Barabási, whose work on the distribution of scientific genius we featured last month here on Open Culture. Graham’s speculation also applied to that line of inquiry, but it applies much more directly to Barabási’s work on artistic fame.
“In the contemporary art context, the value of an artwork is determined by very complex networks,” Barabási explains in the Big Think video above. Factors include “who is the artist, where has that artist exhibited before, where was that work exhibited before, who owns it and who owned it before, and how these multiple links connect to the canon and to art history in general.” In search of a clearer understanding of their relative importance and the nature of their interactions, he and a team of researchers gathered all the relevant data to produce “a worldwide map of institutions, where it turned out that the most central nodes — the most connected nodes — happened to be also the most prestigious museums: MoMA, Tate, Gagosian Gallery.”
So far, this may come as no great surprise to anyone familiar with the art world. But the most interesting characteristic of this network map, Barabási says, is that it “allowed us to predict artistic success. That is, if you give me an artist and their first five exhibits, I’d put them on the map and we could fast-forward their career to where they’re going to be ten, twenty years from now.” In the past, the artists who made it big tended to start their career in some proximity to the map’s central institutions.“It’s very difficult for somebody to enter from the periphery. But our research shows that it’s possible”: such artists “exhibited everywhere they were willing to show their work,” eventually making influential connections by these “many random acts of exhibition.”
This research, published a few years ago in Science, “confirms how important networks are in art, and how important it is for an artist to really understand the networks in which their work is embedded.” Location matters a great deal, but that doesn’t consign talent to irrelevance. The more talented artists are, “the more and higher-level institutions are willing to work with them.” If you’re an artist, “who was willing to work with you in your first five exhibits is already a measure of your talent and your future journey in the art world.” But even if you’re not an artist, you underestimate simultaneous importance of ability and connections — and how those two factors interact with each other — at your peril. From art to science to insurance claims adjustment to professional bowling, every field involves networks: networks that, as Barabási’s work has shown us, aren’t always visible.
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the Substack newsletterBooks on Cities, the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
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