David Ogilvy’s 1982 Memo “How to Write” Offers 10 Pieces of Timeless Advice

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Nobody ever went broke writ­ing a read­able guide to writ­ing in Eng­lish, espe­cial­ly those that rise to the ranks of stan­dard rec­om­men­da­tions along­side Strunk and White’s The Ele­ments of Style and William Zinsser’s On Writ­ing WellBoth of those books endorse and exem­pli­fy the virtue of brevi­ty, but even such short vol­umes take a great deal longer to read and inter­nal­ize than this emi­nent­ly to-the-point Eng­lish style guide by the “Pope of Mod­ern Adver­tis­ing,” (and, for his part, a fan of Roman and Raphael­son’s Writ­ing That Works) David Ogilvy, orig­i­nal­ly com­posed in the form of an inter­nal memo.

Ogilvy sent it out on Sep­tem­ber 7th, 1982, direct­ing it to every­one employed at Ogilvy & Math­er, the respect­ed ad agency he’d found­ed more than thir­ty years before. “The memo was enti­tled ‘How to Write,’ ” says Lists of Note, “and con­sist­ed of the fol­low­ing list of advice:”

1. Read the Roman-Raphael­son book on writ­ing. Read it three times.

2. Write the way you talk. Nat­u­ral­ly.

3. Use short words, short sen­tences and short para­graphs.

4. Nev­er use jar­gon words like recon­cep­tu­al­ize, demas­si­fi­ca­tion, atti­tu­di­nal­ly, judg­men­tal­ly. They are hall­marks of a pre­ten­tious ass.

5. Nev­er write more than two pages on any sub­ject.

6. Check your quo­ta­tions.

7. Nev­er send a let­ter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is some­thing impor­tant, get a col­league to improve it.

9. Before you send your let­ter or your memo, make sure it is crys­tal clear what you want the recip­i­ent to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

And since we all send out more writ­ten com­mu­ni­ca­tion today than we would have in 1982, the points on this list have only grown more advis­able with time. “The bet­ter you write, the high­er you go in Ogilvy & Math­er,” Ogilvy adds. “Peo­ple who think well, write well.” Amid all this prac­ti­cal advice, we’d do well not to for­get that essen­tial con­nec­tion between word and thought. I like to quote a favorite Twit­ter apho­rist of mine — and, per Ogilvy’s warn­ing, I’ve checked my quo­ta­tion first — on the sub­ject: “Peo­ple say they can’t draw when they mean they can’t see, and that they can’t write when they mean they can’t think.”

For more on the meth­ods of Ogilvy the self-described “lousy copy­writer” (but “good edi­tor”), see also Lists of Note’s sis­ter site Let­ters of Note, which has a 1955 let­ter where­in he lays out his work habits. A seem­ing­ly effec­tive one involves “half a bot­tle of rum and a Han­del ora­to­rio on the gramo­phone.” Your mileage may vary.

via Lists of Note

Relat­ed Con­tent:

Stephen King’s Top 20 Rules for Writ­ers

Ray Brad­bury Offers 12 Essen­tial Writ­ing Tips and Explains Why Lit­er­a­ture Saves Civ­i­liza­tion

Kurt Vonnegut’s 8 Tips on How to Write a Good Short Sto­ry

Writ­ing Tips by Hen­ry Miller, Elmore Leonard, Mar­garet Atwood, Neil Gaiman & George Orwell

Col­in Mar­shall writes on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, and the video series The City in Cin­e­maFol­low him on Twit­ter at @colinmarshall or on Face­book.

Kurt Vonnegut’s 8 Tips on How to Write a Good Short Story

When it came to giv­ing advice to writ­ers, Kurt Von­negut was nev­er dull. He once tried to warn peo­ple away from using semi­colons by char­ac­ter­iz­ing them as “trans­ves­tite her­maph­ro­dites rep­re­sent­ing absolute­ly noth­ing.” And, in a mas­ter’s the­sis reject­ed by The Uni­ver­si­ty of Chica­go, he made the tan­ta­liz­ing argu­ment that “sto­ries have shapes which can be drawn on graph paper, and that the shape of a giv­en society’s sto­ries is at least as inter­est­ing as the shape of its pots or spear­heads.” In this brief video, Von­negut offers eight essen­tial tips on how to write a short sto­ry:

  1. Use the time of a total stranger in such a way that he or she will not feel the time was wast­ed.
  2. Give the read­er at least one char­ac­ter he or she can root for.
  3. Every char­ac­ter should want some­thing, even if it is only a glass of water.
  4. Every sen­tence must do one of two things–reveal char­ac­ter or advance the action.
  5. Start as close to the end as pos­si­ble.
  6. Be a sadist. No mat­ter how sweet and inno­cent your lead­ing char­ac­ters, make awful things hap­pen to them–in order that the read­er may see what they are made of.
  7. Write to please just one per­son. If you open a win­dow and make love to the world, so to speak, your sto­ry will get pneu­mo­nia.
  8. Give your read­ers as much infor­ma­tion as pos­si­ble as soon as pos­si­ble. To heck with sus­pense. Read­ers should have such com­plete under­stand­ing of what is going on, where and why, that they could fin­ish the sto­ry them­selves, should cock­roach­es eat the last few pages.

Von­negut put down his advice in the intro­duc­tion to his 1999 col­lec­tion of mag­a­zine sto­ries, Bagom­bo Snuff Box. But for every rule (well, almost every rule) there is an excep­tion. “The great­est Amer­i­can short sto­ry writer of my gen­er­a­tion was Flan­nery O’Con­nor,” writes Von­negut. “She broke prac­ti­cal­ly every one of my rules but the first. Great writ­ers tend to do that.”

Now if you want to learn to write with style, that’s anoth­er sto­ry. And Von­negut has advice on that too here.

via Brain­Pick­ings

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Relat­ed Con­tent:

“Wear Sun­screen”: The Sto­ry Behind the Com­mence­ment Speech That Kurt Von­negut Nev­er Gave

Kurt Von­negut Dia­grams the Shape of All Sto­ries in a Master’s The­sis Reject­ed by U. Chica­go

Kurt Von­negut Explains “How to Write With Style”

22-Year-Old P.O.W. Kurt Von­negut Writes Home from World War II: “I’ll Be Damned If It Was Worth It”

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Leo Tolstoy’s 17 “Rules of Life:” Wake at 5am, Help the Poor, & Only Two Brothel Visits Per Month

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Many aspir­ing epic nov­el­ists sure­ly would­n’t mind writ­ing like Leo Tol­stoy. But can you write like the writer you admire with­out liv­ing like the writer you admire? Biogra­phies reveal plen­ty of facts about how the author of such immor­tal vol­umes as War and Peace and Anna Karen­i­na passed his 82 years, none more telling than that even Leo Tol­stoy strug­gled to live like Leo Tol­stoy. “I must get used to the idea, once and for all, that I am an excep­tion­al human being,” he wrote in 1853, at age 25, under­scor­ing that “I have not met one man who is moral­ly as good as I am, or ready to sac­ri­fice every­thing for his ide­al, as I am.”

Clear­ly, exces­sive mod­esty did­n’t count among Tol­stoy’s faults. Sev­en years before mak­ing that dec­la­ra­tion, he had already envi­sioned for him­self a life of virtue and indus­try, lay­ing out what he called his “rules of life,” per­haps a fore­shad­ow­ing of his search for a rig­or­ous­ly reli­gious life with­out belief in a high­er being. The web­site Tol­stoy Ther­a­py has post­ed a selec­tion of these rules, which com­mand­ed him as fol­lows:

  • Wake at five o’clock
  • Go to bed no lat­er than ten o’clock
  • Two hours per­mis­si­ble for sleep­ing dur­ing the day
  • Eat mod­er­ate­ly
  • Avoid sweet foods
  • Walk for an hour every day
  • Vis­it a broth­el only twice a month
  • Love those to whom I could be of ser­vice
  • Dis­re­gard all pub­lic opin­ion not based on rea­son
  • Only do one thing at a time
  • Dis­al­low flights of imag­i­na­tion unless nec­es­sary

To this list of pre­cepts drawn up at the dawn of his adult life, most of which would­n’t seem out of place as any of our 21st-cen­tu­ry new year’s res­o­lu­tions, Tol­stoy lat­er added these:

  • Nev­er to show emo­tion
  • Stop car­ing about oth­er peo­ple’s opin­ion of myself
  • Do good things incon­spic­u­ous­ly
  • Keep away from women
  • Sup­press lust by work­ing hard
  • Help those less for­tu­nate

Even if you haven’t read much about Tol­stoy’s life, you may sense in some of these gen­er­al prin­ci­ples evi­dence of bat­tles with par­tic­u­lar impuls­es: observe, for instance, how his twice-month­ly lim­it on broth­el vis­its becomes the much more strin­gent and much less real­is­tic for­bid­dance of women entire­ly. But per­haps his tech­nique of work­ing hard, how­ev­er well or poor­ly it sup­pressed his lust (the man did father four­teen chil­dren, after all), ben­e­fit­ed him in the end, giv­en the vast and (often lit­er­al­ly) weighty body of work he left behind.

“Between ‘rules of life’ and life itself, what a chasm!” exclaims biog­ra­ph­er Hen­ri Troy­at in Tol­stoy. But as rich with inter­est as we find books like that, we ulti­mate­ly care about writ­ers not because of how they live, but because of how they write. The young Tol­stoy knew that, too; “the pub­li­ca­tion of Child­hood and ‘The Raid’ hav­ing made him, in his own eyes, a gen­uine man of let­ters,” writes Troy­at, “he soon added no less peremp­to­ry ‘Rules of Writ­ing’ to his ‘Rules of Life’:”

  • When you crit­i­cize your work, always put your­self in the posi­tion of the most lim­it­ed read­er, who is look­ing only for enter­tain­ment in a book.
  • The most inter­est­ing books are those in which the author pre­tends to hide his own opin­ion and yet remains faith­ful to it.
  • When reread­ing and revis­ing, do not think about what should be added (no mat­ter how admirable the thoughts that come to mind) … but about how much can be tak­en away with­out dis­tort­ing the over­all mean­ing.

Then again, War and Peace has in the mod­ern day become a byword for sheer length, and few read­ers not already steeped in 19th-cen­tu­ry Russ­ian lit­er­a­ture would turn to Tol­stoy for pure enter­tain­ment. Per­haps the writer’s life implic­it­ly adds one caveat atop all the ever-stricter rules he made for him­self while liv­ing it: nobody’s per­fect.

via Tol­stoy Ther­a­py

Relat­ed con­tent:

Leo Tol­stoy Cre­ates a List of the 50+ Books That Influ­enced Him Most (1891)

Rare Record­ing: Leo Tol­stoy Reads From His Last Major Work in Four Lan­guages, 1909

Vin­tage Footage of Leo Tol­stoy: Video Cap­tures the Great Nov­el­ist Dur­ing His Final Days

The Com­plete Works of Leo Tol­stoy Online: New Archive Will Present 90 Vol­umes for Free (in Russ­ian)

Leo Tolstoy’s Fam­i­ly Recipe for Mac­a­roni and Cheese

Stephen King’s Top 20 Rules for Writ­ers

Ray Brad­bury Offers 12 Essen­tial Writ­ing Tips and Explains Why Lit­er­a­ture Saves Civ­i­liza­tion

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture as well as the video series The City in Cin­e­ma and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Umberto Eco’s How To Write a Thesis: A Witty, Irreverent & Highly Practical Guide Now Out in English

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Image by Uni­ver­sità Reg­gio Cal­abria, released under a C BY-SA 3.0 license.

In gen­er­al, the how-to book—whether on bee­keep­ing, piano-play­ing, or wilder­ness survival—is a dubi­ous object, always run­ning the risk of bor­ing read­ers into despair­ing apa­thy or hope­less­ly per­plex­ing them with com­plex­i­ty. Instruc­tion­al books abound, but few suc­ceed in their mis­sion of impart­ing the­o­ret­i­cal wis­dom or keen, prac­ti­cal skill. The best few I’ve encoun­tered in my var­i­ous roles have most­ly done the for­mer. In my days as an edu­ca­tor, I found abstract, dis­cur­sive books like Robert Scholes’ Tex­tu­al Pow­er or poet and teacher Marie Ponsot’s lyri­cal Beat Not the Poor Desk infi­nite­ly more salu­tary than more down-to-earth books on the art of teach­ing. As a some­time writer of fic­tion, I’ve found Milan Kundera’s idio­syn­crat­ic The Art of the Nov­el—a book that might have been titled The Art of Kun­dera—a great deal more inspir­ing than any num­ber of oth­er well-mean­ing MFA-lite pub­li­ca­tions. And as a self-taught audio engi­neer, I’ve found a book called Zen and the Art of Mix­ing—a clas­sic of the genre, even short­er on tech­ni­cal spec­i­fi­ca­tions than its name­sake is on motor­cy­cle maintenance—better than any oth­er dense, dia­gram-filled man­u­al.

How I wish, then, that as a one­time (long­time) grad stu­dent, I had had access to the Eng­lish trans­la­tion, just pub­lished this month, of Umber­to Eco’s How to Write a The­sis, a guide to the pro­duc­tion of schol­ar­ly work worth the name by the high­ly cel­e­brat­ed Ital­ian nov­el­ist and intel­lec­tu­al. Writ­ten orig­i­nal­ly in Ital­ian in 1977, before Eco’s name was well-known for such works of fic­tion as The Name of the Rose and Foucault’s Pen­du­lum, How to Write The­sis is appro­pri­ate­ly described by MIT Press as read­ing: “like a nov­el”: “opin­ion­at­ed… fre­quent­ly irrev­er­ent, some­times polem­i­cal, and often hilar­i­ous.”

For exam­ple, in the sec­ond part of his intro­duc­tion, after a rather dry def­i­n­i­tion of the aca­d­e­m­ic “the­sis,” Eco dis­suades a cer­tain type of pos­si­ble read­er from his book, those stu­dents “who are forced to write a the­sis so that they may grad­u­ate quick­ly and obtain the career advance­ment that orig­i­nal­ly moti­vat­ed their uni­ver­si­ty enroll­ment.” These stu­dents, he writes, some of whom “may be as old as 40” (gasp), “will ask for instruc­tions on how to write a the­sis in a month.” To them, he rec­om­mends two pieces of advice, in full knowl­edge that both are clear­ly “ille­gal”:

(a) Invest a rea­son­able amount of mon­ey in hav­ing a the­sis writ­ten by a sec­ond par­ty. (b) Copy a the­sis that was writ­ten a few years pri­or for anoth­er insti­tu­tion. (It is bet­ter not to copy a book cur­rent­ly in print, even if it was writ­ten in a for­eign lan­guage. If the pro­fes­sor is even min­i­mal­ly informed on the top­ic, he will be aware of the book’s exis­tence.

Eco goes on to say that “even pla­gia­riz­ing a the­sis requires an intel­li­gent research effort,” a caveat, I sup­pose, for those too thought­less or lazy even to put the required effort into aca­d­e­m­ic dis­hon­esty.

Instead, he writes for “stu­dents who want to do rig­or­ous work” and “want to write a the­sis that will pro­vide a cer­tain intel­lec­tu­al sat­is­fac­tion.” Eco doesn’t allow for the fact that these groups may not be mutu­al­ly exclu­sive, but no mat­ter. His style is loose and con­ver­sa­tion­al, and the unse­ri­ous­ness of his dog­mat­ic asser­tions belies the lib­er­at­ing tenor of his advice. For all of the fun Eco has dis­cussing the whys and where­for­es of aca­d­e­m­ic writ­ing, he also dis­pens­es a wealth of prac­ti­cal hows, mak­ing his book a rar­i­ty among the small pool of read­able How-tos. For exam­ple, Eco offers us “Four Obvi­ous Rules for Choos­ing a The­sis Top­ic,” the very bedrock of a doc­tor­al (or mas­ters) project, on which said project tru­ly stands or falls:

1. The top­ic should reflect your pre­vi­ous stud­ies and expe­ri­ence. It should be relat­ed to your com­plet­ed cours­es; your oth­er research; and your polit­i­cal, cul­tur­al, or reli­gious expe­ri­ence.

2. The nec­es­sary sources should be mate­ri­al­ly acces­si­ble. You should be near enough to the sources for con­ve­nient access, and you should have the per­mis­sion you need to access them.

3. The nec­es­sary sources should be man­age­able. In oth­er words, you should have the abil­i­ty, expe­ri­ence, and back­ground knowl­edge need­ed to under­stand the sources.

4. You should have some expe­ri­ence with the method­olog­i­cal frame­work that you will use in the the­sis. For exam­ple, if your the­sis top­ic requires you to ana­lyze a Bach vio­lin sonata, you should be versed in music the­o­ry and analy­sis.

Hav­ing suf­fered the throes of propos­ing, then actu­al­ly writ­ing, an aca­d­e­m­ic the­sis, I can say with­out reser­va­tion that, unlike Eco’s encour­age­ment to pla­gia­rism, these four rules are not only help­ful, but nec­es­sary, and not near­ly as obvi­ous as they appear. Eco goes on in the fol­low­ing chap­ter, “Choos­ing the Top­ic,” to present many exam­ples, gen­er­al and spe­cif­ic, of how this is so.

Much of the remain­der of Eco’s book—though writ­ten in as live­ly a style and shot through with wit­ti­cisms and profundity—is grave­ly out­dat­ed in its minute descrip­tions of research meth­ods and for­mat­ting and style guides. This is pre-inter­net, and tech­nol­o­gy has—sadly in many cases—made redun­dant much of the foot­work he dis­cuss­es. That said, his star­tling takes on such top­ics as “Must You Read Books?,” “Aca­d­e­m­ic Humil­i­ty,” “The Audi­ence,” and “How to Write” again offer indis­pens­able ways of think­ing about schol­ar­ly work that one gen­er­al­ly arrives at only, if at all, at the com­ple­tion of a long, painful, and most­ly bewil­der­ing course of writ­ing and research.

FYI: You can down­load Eco’s book, How to Write a The­sis, as a free audio­book if you want to try out Audible.com’s no-risk, 30-day free tri­al pro­gram. Find details here.

Relat­ed Con­tent:

The Books You Think Every Intel­li­gent Per­son Should Read: Crime and Pun­ish­ment, Moby-Dick & Beyond (Many Free Online)

“Lol My The­sis” Show­cas­es Painful­ly Hilar­i­ous Attempts to Sum up Years of Aca­d­e­m­ic Work in One Sen­tence

Steven Pinker Uses The­o­ries from Evo­lu­tion­ary Biol­o­gy to Explain Why Aca­d­e­m­ic Writ­ing is So Bad

Wern­er Herzog’s Rogue Film School: Apply & Learn the Art of Gueril­la Film­mak­ing & Lock-Pick­ing

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

7 Tips from Edgar Allan Poe on How to Write Vivid Stories and Poems

Paul_Gustave_Dore_Raven14

There may be no more a macabre­ly misog­y­nis­tic sen­tence in Eng­lish lit­er­a­ture than Edgar Allan Poe’s con­tention that “the death… of a beau­ti­ful woman” is “unques­tion­ably the most poet­i­cal top­ic in the world.” (His per­haps iron­ic obser­va­tion prompt­ed Sylvia Plath to write, over a hun­dred years lat­er, “The woman is per­fect­ed / Her dead / Body wears the smile of accom­plish­ment.”) The sen­tence comes from Poe’s 1846 essay “The Phi­los­o­phy of Com­po­si­tion,” and if this work were only known for its lit­er­ary fetishiza­tion of what Elis­a­beth Bron­fen calls “an aes­thet­i­cal­ly pleas­ing corpse”—marking deep anx­i­eties about both “female sex­u­al­i­ty and decay”—then it would indeed still be of inter­est to fem­i­nists and aca­d­e­mics, though not per­haps to the aver­age read­er.

But Poe has much more to say that does not involve a romance with dead women. The essay deliv­ers on its title’s promise. It is here that we find Poe’s famous the­o­ry of what good lit­er­a­ture is and does, achiev­ing what he calls “uni­ty of effect.” This lit­er­ary “total­i­ty” results from a col­lec­tion of essen­tial ele­ments that the author deems indis­pens­able in “con­struct­ing a sto­ry,” whether in poet­ry or prose, that pro­duces a “vivid effect.”

To illus­trate what he means, Poe walks us through an analy­sis of his own work, “The Raven.” We are to take for grant­ed as read­ers that “The Raven” achieves its desired effect. Poe has no mis­giv­ings about that. But how does it do so? Against com­mon­place ideas that writ­ers “com­pose by a species of fine frenzy—an ecsta­t­ic intu­ition,” Poe has not “the least dif­fi­cul­ty in recall­ing to mind the pro­gres­sive steps of any of my compositions”—steps he con­sid­ers almost “math­e­mat­i­cal.” Nor does he con­sid­er it a “breach of deco­rum” to pull aside the cur­tain and reveal his tricks. Below, in con­densed form, we have list­ed the major points of Poe’s essay, cov­er­ing the ele­ments he con­sid­ers most nec­es­sary to “effec­tive” lit­er­ary com­po­si­tion.

  1. Know the end­ing in advance, before you begin writ­ing.

“Noth­ing is more clear,” writes Poe, “than that every plot, worth the name, must be elab­o­rat­ed to its dénoue­ment before any thing be attempt­ed with the pen.” Once writ­ing com­mences, the author must keep the end­ing “con­stant­ly in view” in order to “give a plot its indis­pens­able air of con­se­quence” and inevitabil­i­ty.

  1. Keep it short—the “sin­gle sit­ting” rule.

Poe con­tends that “if any lit­er­ary work is too long to be read at one sit­ting, we must be con­tent to dis­pense with the immense­ly impor­tant effect deriv­able from uni­ty of impres­sion.” Force the read­er to take a break, and “the affairs of the world inter­fere” and break the spell. This “lim­it of a sin­gle sit­ting” admits of excep­tions, of course. It must—or the nov­el would be dis­qual­i­fied as lit­er­a­ture. Poe cites Robin­son Cru­soe as one exam­ple of a work of art “demand­ing of no uni­ty.” But the sin­gle sit­ting rule applies to all poems, and for this rea­son, he writes, Milton’s Par­adise Lost fails to achieve a sus­tained effect.

  1. Decide on the desired effect.

The author must decide in advance “the choice of impres­sion” he or she wish­es to leave on the read­er. Poe assumes here a tremen­dous amount about the abil­i­ty of authors to manip­u­late read­ers’ emo­tions. He even has the audac­i­ty to claim that the design of the “The Raven” ren­dered the work “uni­ver­sal­ly appre­cia­ble.” It may be so, but per­haps it does not uni­ver­sal­ly inspire an appre­ci­a­tion of Beau­ty that “excites the sen­si­tive soul to tears”—Poe’s desired effect for the poem.

  1. Choose the tone of the work.

Poe claims the high­est ground for his work, though it is debat­able whether he was entire­ly seri­ous. As “Beau­ty is the sole legit­i­mate province of the poem” in gen­er­al, and “The Raven” in par­tic­u­lar, “Melan­choly is thus the most legit­i­mate of all poet­i­cal tones.” What­ev­er tone one choos­es, how­ev­er, the tech­nique Poe employs, and rec­om­mends, like­ly applies. It is that of the “refrain”—a repeat­ed “key-note” in word, phrase, or image that sus­tains the mood. In “The Raven,” the word “Nev­er­more” per­forms this func­tion, a word Poe chose for its pho­net­ic as much as for its con­cep­tu­al qual­i­ties.

Poe claims that his choice of the Raven to deliv­er this refrain arose from a desire to rec­on­cile the unthink­ing “monot­o­ny of the exer­cise” with the rea­son­ing capa­bil­i­ties of a human char­ac­ter. He at first con­sid­ered putting the word in the beak of a par­rot, then set­tled on a Raven—“the bird of ill omen”—in keep­ing with the melan­choly tone.

  1. Deter­mine the theme and char­ac­ter­i­za­tion of the work.

Here Poe makes his claim about “the death of a beau­ti­ful woman,” and adds, “the lips best suit­ed for such top­ic are those of a bereaved lover.” He choos­es these par­tic­u­lars to rep­re­sent his theme—“the most melan­choly,” Death. Con­trary to the meth­ods of many a writer, Poe moves from the abstract to the con­crete, choos­ing char­ac­ters as mouth­pieces of ideas.

  1. Estab­lish the cli­max.

In “The Raven,” Poe says, he “had now to com­bine the two ideas, of a lover lament­ing his deceased mis­tress and a Raven con­tin­u­ous­ly repeat­ing the word ‘Nev­er­more.’” In bring­ing them togeth­er, he com­posed the third-to-last stan­za first, allow­ing it to deter­mine the “rhythm, the metre, and the length and gen­er­al arrange­ment” of the remain­der of the poem. As in the plan­ning stage, Poe rec­om­mends that the writ­ing “have its beginning—at the end.”

  1. Deter­mine the set­ting.

Though this aspect of any work seems the obvi­ous place to start, Poe holds it to the end, after he has already decid­ed why he wants to place cer­tain char­ac­ters in place, say­ing cer­tain things. Only when he has clar­i­fied his pur­pose and broad­ly sketched in advance how he intends to acheive it does he decide “to place the lover in his cham­ber… rich­ly fur­nished.” Arriv­ing at these details last does not mean, how­ev­er, that they are after­thoughts, but that they are suggested—or inevitably fol­low from—the work that comes before. In the case of “The Raven,” Poe tells us that in order to car­ry out his lit­er­ary scheme, “a close cir­cum­scrip­tion of space is absolute­ly nec­es­sary to the effect of insu­lat­ed inci­dent.”

Through­out his analy­sis, Poe con­tin­ues to stress—with the high degree of rep­e­ti­tion he favors in all of his writing—that he keeps “orig­i­nal­i­ty always in view.” But orig­i­nal­i­ty, for Poe, is not “a mat­ter, as some sup­pose, of impulse or intu­ition.” Instead, he writes, it “demands in its attain­ment less of inven­tion than nega­tion.” In oth­er words, Poe rec­om­mends that the writer make full use of famil­iar con­ven­tions and forms, but vary­ing, com­bin­ing, and adapt­ing them to suit the pur­pose of the work and make them his or her own.

Though some of Poe’s dis­cus­sion of tech­nique relates specif­i­cal­ly to poet­ry, as his own prose fic­tion tes­ti­fies, these steps can equal­ly apply to the art of the short sto­ry. And though he insists that depic­tions of Beau­ty and Death—or the melan­choly beau­ty of death—mark the high­est of lit­er­ary aims, one could cer­tain­ly adapt his for­mu­la to less obses­sive­ly mor­bid themes as well.

Relat­ed Con­tents:

Gus­tave Doré’s Splen­did Illus­tra­tions of Edgar Allan Poe’s “The Raven” (1884)

Edgar Allan Poe’s “The Raven,” Read by Christo­pher Walken, Vin­cent Price, and Christo­pher Lee

H.P. Love­craft Gives Five Tips for Writ­ing a Hor­ror Sto­ry, or Any Piece of “Weird Fic­tion”

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

How Famous Writers Deal With Writer’s Block: Their Tips & Tricks

Near­ly everyone—from the most min­i­mal­ly edu­cat­ed to the most aca­d­e­m­i­cal­ly accomplished—has expe­ri­enced at least once that pan­icked loss for words col­lo­qui­al­ly known as “writer’s block.” Faced with the glacial expanse of a blank page, or screen, the fin­gers fum­ble, heart races, and the brain seizes up. And, for those who write for a liv­ing, for whom writ­ing is a defin­ing char­ac­ter­is­tic of their very exis­tence, it can seem like one’s very soul becomes imper­iled, aban­doned by the mus­es or what­ev­er fick­le per­son­i­fi­ca­tion of cre­ative inspi­ra­tion.

The mal­a­dy is seem­ing­ly uni­ver­sal, even, writes The Inde­pen­dent, among “some of history’s most famous, and prodi­gious­ly flu­ent, authors,” like Leo Tol­stoy, Vir­ginia Woolf, Ernest Hem­ing­way, and Joseph Con­rad. One par­tic­u­lar­ly per­fec­tion­is­tic strain of writer’s block—the search for le mot juste—is for­ev­er asso­ci­at­ed with Madame Bovary author Gus­tave Flaubert, who described the sick­ness to a friend as “stay[ing] a whole day with your head in your hands, try­ing to squeeze your unfor­tu­nate brain so as to find a word.” Clear­ly, such illus­tri­ous names as the above found some sort of cure for the block, or we may not know their names at all.

Some writ­ers deny the very exis­tence of writer’s block. Nov­el­ist Kathy Lette belit­tles the notion as sound­ing like a “prison wing for authors who make too many puns—a puni­ten­tiary,” and she claims that “women writ­ers don’t have time for writer’s block.” Jef­frey Archer says he has nev­er had writer’s block, even though he named his Major­ca home “Writer’s Block.” I diag­nose these authors with a severe form of psy­cho­log­i­cal repres­sion, per­haps brought on by extreme and trau­mat­ic bouts of writer’s block.

From even a cur­so­ry sur­vey of those who open­ly admit to the pain of run­ning out of things to say from time to time, it seems there are as many ways to get going again as there are writ­ers. The Inde­pen­dent quotes nov­el­ists like Philip Hen­sh­er, who takes “the Tube to the end of the line,” then walks back into cen­tral London—a very geo­graph­i­cal­ly exclu­sive fix, to be sure. A Fla­vor­wire list brings us reme­dies from Maya Angelou, who would “write for two weeks ‘the cat sat on the mat, that is that, not a rat’” until the muse returned to save her from insan­i­ty. Neil Gaiman takes an entire­ly dif­fer­ent approach—he gets up and walks away to “do oth­er things.” Though it may seem in moments of severe writer’s block that noth­ing else could pos­si­bly mat­ter, his tac­tic—research sug­gests—may be just the thing to get the cre­ative uncon­scious going again.

Speak­ing of the uncon­scious, Anne Lam­ott rec­om­mends to her stu­dents that they com­mit to writ­ing three hun­dred words on how much they hate writ­ing, then “on bad days and weeks, let things go at that… Your uncon­scious can’t work when you are breath­ing down its neck. You’ll sit there going, ‘Are you done in there yet, are you done in there yet?’” Not help­ful. In the videos above, see how pop­u­lar best-sell­ing nov­el­ist Dan Brown deals with a lag­gard­ly uncon­scious. Love, hate, or be indif­fer­ent to his work, but you must admit, his is a very nov­el method: Every hour, Brown gets up and does some pushups and sit-ups to “get the blood mov­ing,” since it’s very hard to write the kind of “fast-paced plots” he does “if your blood pressure’s dropped too far.” Brown also gives his brain a dai­ly sup­ply of fresh blood by hang­ing upside down each day, either in grav­i­ty boots or, as The Tele­graph video direct­ly above details, an “inver­sion table.”

Strange, but no more so than many oth­er writ­ers’ rit­u­als. Lau­rence Sterne, the eigh­teenth cen­tu­ry author of Tris­tram Shandy, had what may be my favorite design for con­quer­ing writer’s block: he would shave his beard, change his shirt and coat, send for a “bet­ter wig,” put on a topaz ring, and dress “after his best fash­ion.” Mock if you must, but it seems to me that no method of com­bat­ing writer’s block is too out­landish for those whose lives and liveli­hoods depend upon turn­ing out the words. We may not always like what we write—some days we may pos­i­tive­ly hate it—but there may be no worse, more use­less, feel­ing for a writer than being unable to write any­thing at all.

If you have your own sug­ges­tions for get­ting over writer’s block, please let us know in the com­ments below. We’d love to try them out.

Relat­ed Con­tent:

Why You Do Your Best Think­ing In The Show­er: Cre­ativ­i­ty & the “Incu­ba­tion Peri­od”

Writ­ing Tips by Hen­ry Miller, Elmore Leonard, Mar­garet Atwood, Neil Gaiman & George Orwell

Ray Brad­bury Gives 12 Pieces of Writ­ing Advice to Young Authors (2001)

Sev­en Tips From Ernest Hem­ing­way on How to Write Fic­tion

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Kurt Vonnegut Gives Advice to Aspiring Writers in a 1991 TV Interview

Remem­ber when tele­vi­sion was the big goril­la poised to put an end to all read­ing?

Then along came the mir­a­cle of the Inter­net. Blogs begat blogs, and thus­ly did the peo­ple start to read again!

Of course, many a great news­pa­per and mag­a­zine fell before its mighty engine. So it goes.

So did tele­vi­sion in the old fash­ioned sense. So it goes.

Fun­ny to think that these fast-mov­ing devel­op­ments weren’t even part of the land­scape in 1991, when author Kurt Von­negut swung by his home­town of Indi­anapo­lis to appear on the local pro­gram, Across Indi­ana.

Host Michael Atwood point­ed out the irony of a tele­vi­sion inter­view­er ask­ing a writer if tele­vi­sion was to blame for the decline in read­ing and writ­ing. After which he lis­tened polite­ly while his guest answered at length, com­par­ing read­ing to an acquired skill on par with “ice skat­ing or play­ing the French horn.”

Gee… irony elic­its a more fre­net­ic approach in the age of Buz­zFeed, Twit­ter, and YouTube. (Nailed it!)

Irony and human­i­ty run neck and neck in Vonnegut’s work, but his appre­ci­a­tion for his Hoosier upbring­ing was nev­er less than sin­cere:

When I was born in 1922, bare­ly a hun­dred years after Indi­ana became the 19th state in the Union, the Mid­dle West already boast­ed a con­stel­la­tion of cities with sym­pho­ny orches­tras and muse­ums and libraries, and insti­tu­tions of high­er learn­ing, and schools of music and art, rem­i­nis­cent of the Aus­tro-Hun­gar­i­an Empire before the First World War. One could almost say that Chica­go was our Vien­na, Indi­anapo­lis our Prague, Cincin­nati our Budapest and Cleve­land our Bucharest.

To grow up in such a city, as I did, was to find cul­tur­al insti­tu­tions as ordi­nary as police sta­tions or fire hous­es. So it was rea­son­able for a young per­son to day­dream of becom­ing some sort of artist or intel­lec­tu­al, if not a police­man or fire­man. So I did. So did many like me.

Such provin­cial cap­i­tals, which is what they would have been called in Europe, were charm­ing­ly self-suf­fi­cient with respect to the fine arts. We some­times had the direc­tor of the Indi­anapo­lis Sym­pho­ny Orches­tra to sup­per, or writ­ers and painters, and archi­tects like my father, of local renown.

I stud­ied clar­inet under the first chair clar­inetist of our orches­tra. I remem­ber the orchestra’s per­for­mance of Tchaikovsky’s 1812 Over­ture, in which the can­nons’ roars were sup­plied by a police­man fir­ing blank car­tridges into an emp­ty garbage can. I knew the police­man. He some­times guard­ed street cross­ings used by stu­dents on their way to or from School 43, my school, the James Whit­comb Riley School.  

Vonnegut’s views were shaped at Short­ridge High School, where he num­bered among the many not-yet-renowned writ­ers hon­ing their craft on The Dai­ly Echo. Thought he did­n’t bring it up in the video above, the Echo also yield­ed his nick­name: Snarf.

Von­negut agreed with inter­view­er Atwood that the dai­ly prac­tice of keep­ing a jour­nal is an excel­lent dis­ci­pline for begin­ning writ­ers. He also con­sid­ered jour­nal­is­tic assign­ments a great train­ing ground. He made a point of men­tion­ing that Mark Twain and Ring Lard­ner got their starts as news­pa­per reporters. It may be hard­er for aspir­ing writ­ers to find pay­ing work these days, but the Inter­net is replete with oppor­tu­ni­ties for those who crave a dai­ly assign­ment.

It’s also over­flow­ing with bul­let point­ed lists on how to become a writer, but if you’re like me, you’ll pre­fer to receive this advice from Von­negut, him­self, on a set fes­tooned with farm­ing imple­ments, quilts, and dipped can­dles.

The inter­view con­tin­ues in the remain­ing parts:

Part 2

Part 3

Part 4

Relat­ed Con­tent:

Kurt Von­negut Reads Slaugh­ter­house-Five

Kurt Von­negut: Where Do I Get My Ideas From? My Dis­gust with Civ­i­liza­tion

Kurt Von­negut Explains “How to Write With Style”

Kurt Von­negut Dia­grams the Shape of All Sto­ries in a Master’s The­sis Reject­ed by U. Chica­go

Ayun Hal­l­i­day is an author, home­school­er, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Like Von­negut, she’s a native of Indi­anapo­lis, and her moth­er was the edi­tor of the Short Ridge Dai­ly Echo. Fol­low her @AyunHalliday

H.P. Lovecraft Highlights the 20 “Types of Mistakes” Young Writers Make

lovecraft hp

Image by Lucius B. Trues­dell, via Wiki­me­dia Com­mons

H.P. Love­craft is remem­bered as a bril­liant fan­ta­sist, a cre­ator of a com­plete­ly unique uni­verse of hor­ror. He’s also remem­bered, unfor­tu­nate­ly, as a big­ot. But the author whose head—to the cha­grin of some—provided the mod­el for the World Fan­ta­sy Award is not often remem­bered as a par­tic­u­lar­ly good writer. Or rather, I should say, a par­tic­u­lar­ly good styl­ist. His writ­ing can sound sti­fling­ly archa­ic, over­stuffed with Vic­to­ri­anisms. “His prose, “writes Scott Malt­house, “can be turgid and adjec­tives suf­fo­cat­ing,” and “his char­ac­ters tend to be as thin as the paper they’re print­ed on.”

Writ­ers love him, Malt­house argues, because he was such an orig­i­nal “world builder,” not because he was a fine artist. Eliz­a­beth Bear at Tor echoes the sen­ti­ment, writ­ing that Love­craft’s work is “crit­i­cized for its style, for its pur­ple­ness and den­si­ty and fail­ures of struc­ture,” yet still evokes such a potent response that “the Love­craft­ian uni­verse must be con­sid­ered a col­lab­o­ra­tive effort at this point,” since so many writ­ers have fur­thered his “appeal­ing­ly bleak” vision. You can down­load a good part of his col­lect­ed works in ebook and audio­book for­mats here.

So per­haps he isn’t such a bad writer after all? In any case, he’s cer­tain­ly a very dis­tinc­tive one whose style, like Joseph Conrad’s, say, or even William Faulkner’s, endears read­ers pre­cise­ly for its fever­ish excess­es. Love­craft him­self was very self-con­scious about his craft and took writ­ing very seriously—enough to have pub­lished a lengthy, high­ly detailed essay called “Lit­er­ary Com­po­si­tion” which tack­les in sev­er­al para­graphs a host of issues the writer must con­tend with: gram­mar, “read­ing,” vocab­u­lary, “ele­men­tal phras­es,” descrip­tion, nar­ra­tion, “fic­tion­al nar­ra­tion,” “uni­ty, mass, coher­ence,” and “forms of com­po­si­tion.” We won’t recite the whole of his advice here—you can read the whole thing for your­self. But to give you some of the fla­vor of Lovecraft’s ped­a­gogy, we bring you his list of twen­ty “types of mis­takes” young writ­ers make.

See his com­plete list below.

  1. Erro­neous plu­rals of nouns, as val­lies or echos.
  2. Bar­barous com­pound nouns, as view­point or upkeep.
  3. Want of cor­re­spon­dence in num­ber between noun and verb where the two are wide­ly sep­a­rat­ed or the con­struc­tion involved
  4. Ambigu­ous use of pro­nouns.
  5. Erro­neous case of pro­nouns, as whom for who, and vice ver­sa, or phras­es like “between you and I,” or “Let we who are loy­al, act prompt­ly.”
  6. Erro­neous use of shall and will, and of oth­er aux­il­iary verbs.
  7. Use of intran­si­tive for tran­si­tive verbs, as “he was grad­u­at­ed from col­lege,” or vice ver­sa, as “he ingra­ti­at­ed with the tyrant.”
  8. Use of nouns for verbs, as “he motored to Boston,” or “he voiced a protest,”
  9. Errors in moods and tens­es of verbs, as “If I was he, I should do oth­er­wise”, or “He said the earth was
  10. The split infini­tive, as “to calm­ly ”
  11. The erro­neous per­fect infini­tive, as “Last week I expect­ed to have met
  12. False verb-forms, as “I pled with him.”
  13. Use of like for as, as “I strive to write like Pope wrote.”
  14. Mis­use of prepo­si­tions, as “The gift was bestowed to an unwor­thy object,” or “The gold was divid­ed between the five men.”
  15. The super­flu­ous con­junc­tion, as “I wish for you to do this.”
  16. Use of words in wrong sens­es, as “The book great­ly intrigued me”, “Leave me take this”, “He was obsessed with the idea”, or “He is a metic­u­lous
  17. Erro­neous use of non-Angli­cised for­eign forms, as “a strange phe­nom­e­na”, or “two stratas of clouds”.
  18. Use of false or unau­tho­rised words, as bur­glarise or supremest.
  19. Errors of taste, includ­ing vul­garisms, pompous­ness, rep­e­ti­tion, vague­ness, ambigu­ous­ness, col­lo­qui­al­ism, bathos, bom­bast, pleonasm, tau­tol­ogy, harsh­ness, mixed metaphor, and every sort of rhetor­i­cal awk­ward­ness.
  20. Errors of spelling and punc­tu­a­tion, and con­fu­sion of forms such as that which leads many to place an apos­tro­phe in the pos­ses­sive pro­noun its.

Most of this is sol­id, com­mon sense writ­ing advice. Some of it isn’t. As with all things Love­craft, you would be wise to use your dis­cre­tion. A full read of Lovecraft’s trea­tise on com­po­si­tion will give you some sense of how to begin writ­ing your own Love­craft pas­tiche. For even more of his advice on the writ­ing of fiction—particularly, as he called it, “weird fic­tion,” see his list of five tips for hor­ror writ­ing, which we fea­tured in Octo­ber.

Relat­ed Con­tent:

H.P. Love­craft Gives Five Tips for Writ­ing a Hor­ror Sto­ry, or Any Piece of “Weird Fic­tion”

H.P. Lovecraft’s Clas­sic Hor­ror Sto­ries Free Online: Down­load Audio Books, eBooks & More

Love­craft: Fear of the Unknown (Free Doc­u­men­tary)

Stephen King’s Top 20 Rules for Writ­ers

Writ­ing Tips by Hen­ry Miller, Elmore Leonard, Mar­garet Atwood, Neil Gaiman & George Orwell

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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