One of the most bookÂmarked items this weekÂend on del.icio.us was a streamed verÂsion of The Pirates of SilÂiÂcon ValÂley. It’s a well-regardÂed teleÂviÂsion movie, based on the book Fire in the ValÂley, which looks at the earÂly days of Bill Gates and Steve Jobs, the respecÂtive founders of Microsoft and Apple ComÂputÂer. The video proÂmotÂed by del.icio.us is itself hostÂed by Google Video, a fact that has a couÂple of layÂers of irony to it.
Irony #1. Back when the film was made in 1999, Google was bareÂly on anyÂone’s radar screen. NowaÂdays, it’s the 800 lb gorilÂla in the tech secÂtor. In a few short years, it has elbowed Yahoo out of its leadÂerÂship posiÂtion on the web, and you can bet it will soon be eatÂing MicrosoftÂ’s lunch. If any comÂpaÂny is domÂiÂnatÂing SilÂiÂcon ValÂley right now, it’s Google, although a re-inventÂed Apple is cerÂtainÂly havÂing a nice run.
Irony #2. The Pirates of SilÂiÂcon ValÂley makes a point of underÂscorÂing how Microsoft built its busiÂness by “borÂrowÂing” from Apple. MeanÂwhile, Google, which now owns YouTube, has been locked in a lawÂsuit with HolÂlyÂwood stuÂdios (most notably ViaÂcom) for letÂting its video serÂvices disÂtribÂute, yes, piratÂed conÂtent. It stands to reaÂson that the Google-hostÂed verÂsion of The Pirates of SilÂiÂcon ValÂley falls in that catÂeÂgoÂry, though we could be wrong. But givÂen how long the video has been postÂed on Google Video (since last NovemÂber) and how many times it has been viewed (352,988 at last count), you have to wonÂder how much the stuÂdio (TurnÂer Home EnterÂtainÂment) parÂticÂuÂlarÂly cares. This is all entireÂly specÂuÂlaÂtive, but perÂhaps their logÂic is simÂply this: The resÂoÂluÂtion of Youtubesque video is so poor that few viewÂers will see the movie as a real subÂstiÂtute for the origÂiÂnal film, and perÂhaps users will be motiÂvatÂed to buy the film in DVD once they get a taste of the plot. (This is essenÂtialÂly the same logÂic, by the way, put forÂward by those who argue for releasÂing books in free e‑book verÂsions and fee-based paper verÂsions.) To get a sense of what I’m talkÂing about, you can watch the video below, but you’ll pretÂty quickÂly see that it’s worth ponyÂing up a litÂtle cash and watchÂing a watchÂable verÂsion. (You can buy one here.)
Long-term some of this thinkÂing may figÂure into any deal that Google works out with HolÂlyÂwood. A deal could look like this: HolÂlyÂwood agrees to upload low resÂoÂluÂtion conÂtent that Google gets to monÂeÂtize. In turn, Google agrees to let users make conÂtexÂtuÂal purÂchasÂes of DVDs, or at least downÂload high resÂoÂluÂtion verÂsions of videos for a fee. And then everyÂone can go home hapÂpy.