When The Twilight Zone Imagined Fascism in America in a 1963 Episode Starring Dennis Hopper

Watch through The Twi­light Zone, and you’ll find your­self spot­ting no end of famil­iar faces: Julie New­mar, Burt Reynolds, Robert Red­ford, Eliz­a­beth Mont­gomery, William Shat­ner, even Buster Keaton. The 1963 episode “He’s Alive” is at least dou­bly notable in that respect, fea­tur­ing as it does a young (but in act­ing sen­si­bil­i­ty, almost ful­ly formed) Den­nis Hop­per as Peter Vollmer, a ne’er-do-well made into an aspir­ing dic­ta­tor by none oth­er than Adolf Hitler. Played by Curt Con­way, a spe­cial­ist in doc­tors, judges, and oth­er author­i­ty fig­ures, the undead Führer offers his young dis­ci­ple instruc­tions like the above, from an ear­ly scene before his iden­ti­ty is revealed.

“How do you move a mob, Mr. Vollmer? How do you excite them? How do you make them feel as one with you?” Hitler asks. The answer, which he then pro­vides, is first to join them: “When you speak to them, speak to them as if you were a mem­ber of the mob. Speak to them in their lan­guage, on their lev­el. Make their hate your hate. If they are poor, talk to them of pover­ty. If they are afraid, talk to them of their fears. And if they are angry, Mr. Vollmer… if they are angry, give them objects for their anger. But most of all, the thing that is most of the essence, Mr. Vollmer, is that you make this mob an exten­sion of your­self.”

If accused of scape­goat­ing minori­ties, he should address the throng thus: “Should I tell you who are the minori­ties? Should I tell you? We! We are the minori­ties.” Soon, we see Peter in full neo-Nazi gear deliv­er­ing just such a harangue, thor­ough­ly Hop­per-ized in dic­tion, to a mod­est­ly attend­ed ral­ly. How could these ordi­nary-look­ing atten­dees be a minor­i­ty? “Because patri­o­tism is a minor­i­ty. Because love of coun­try is the minor­i­ty. Because to live in a free, white Amer­i­ca seems to be of a minor­i­ty opin­ion!” Though hard­ly art­ful, this rhetoric even­tu­al­ly makes him into a pop­u­lar fig­ure, albeit one whose rise is cut short when he turns to con­spir­a­cy to accel­er­ate his rise to pow­er.

And what of the spir­it of Hitler? “Where will he go next, this phan­tom from anoth­er time, this res­ur­rect­ed ghost of a pre­vi­ous night­mare?” Twi­light Zone cre­ator Rod Ser­ling asks in his episode-clos­ing mono­logue. “Any place, every place where there’s hate, where there’s prej­u­dice, where there’s big­otry.” It was against such broad social phe­nom­e­na that Ser­ling so often used his scripts to argue, and with “He’s Alive,” he made use of an unusu­al­ly vivid ide­o­log­i­cal exam­ple. A vet­er­an of the Sec­ond World War, which had end­ed less than twen­ty years ear­li­er, Ser­ling sure­ly had even fresh­er mem­o­ries of the threat of Hitler than did the gen­er­al Amer­i­can pub­lic — and under­stood even more clear­ly what could hap­pen if those mem­o­ries were to fade away.

Relat­ed con­tent:

When Rod Ser­ling Turned TV Pitch­man: See His Post-Twi­light Zone Ads for Ford, Maz­da, Gulf Oil & Smokey Bear

When 20,000 Amer­i­cans Held a Pro-Nazi Ral­ly in Madi­son Square Gar­den

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

Puppets of Fyodor Dostoevsky, Charles Dickens & Edgar Allan Poe Star in 1957 Frank Capra Educational Film

Pro­duced between 1956 and 1964 by AT&T, the Bell Tele­phone Sci­ence Hour TV spe­cials antic­i­pate the lit­er­ary zani­ness of The Mup­pet Show and the sci­en­tif­ic enthu­si­asm of Cos­mos. The “ship of the imag­i­na­tion” in Neil DeGrasse Tyson’s Cos­mos reboot may in fact owe some­thing to the episode above, one of nine, direct­ed by none oth­er than It’s A Won­der­ful Life’s Frank Capra. “Strap on your wits and hop on your mag­ic car­pet,” begins the spe­cial, “You’ve got one, you know: Your imag­i­na­tion.” As a guide for our imag­i­na­tion, The Strange Case of the Cos­mic Rays enlists the humanities—specifically three pup­pets rep­re­sent­ing Edgar Allan Poe, Charles Dick­ens, and, some­what incon­gru­ous­ly for its detec­tive theme, Fyo­dor Dos­toyevsky, who plays the foil as an incu­ri­ous spoil­sport. The show’s host, Frank Bax­ter (“Dr. Research”) was actu­al­ly a pro­fes­sor of Eng­lish at UCLA and appears here with Richard Carl­son, explain­ing sci­en­tif­ic con­cepts with con­fi­dence.

The one-hour films became very pop­u­lar as tools of sci­ence edu­ca­tion, but there are good reasons—other than their dat­ed­ness or Dr. Baxter’s expertise—to approach them crit­i­cal­ly. At times, the degree of spec­u­la­tion indulged by Bax­ter and the writ­ers strains creduli­ty. For exam­ple, writes Geoff Alexan­der in Aca­d­e­m­ic Films for the Class­room: A His­to­ry, 1958’s The Unchained God­dess (above) “intro­duces the view­er to bizarre con­cepts such as the pos­si­bil­i­ty of ‘steer­ing’ hur­ri­canes away from land by cre­at­ing bio-haz­ards such as ocean borne oil-slicks and intro­duc­ing oil-based ocean fires.” These grim, fos­sil fuel indus­try-friend­ly sce­nar­ios nonethe­less open­ly acknowl­edged the pos­si­bil­i­ty of man-made cli­mate change and looked for­ward to solar ener­gy.

Along with some dystopi­an weird­ness, the series also con­tains a good deal of explic­it Chris­t­ian pros­e­ly­tiz­ing, thanks to Capra. As a con­di­tion for tak­ing the job, “the renowned direc­tor would be allowed to embed reli­gious mes­sages in the films.” As Capra him­self said to AT&T pres­i­dent Cleo F. Craig:

If I make a sci­ence film, I will have to say that sci­en­tif­ic research is just anoth­er expres­sion of the Holy Spir­it… I will say that sci­ence, in essence, is just anoth­er facet of man’s quest for God.

At times, writes Alexan­der, “the reli­gious per­spec­tive is tak­en to extremes,” as in the first episode, Our Mr. Sun, which begins with a quo­ta­tion from Psalms and admon­ish­es “view­ers who would dare to ques­tion the causal rela­tion­ship between solar ener­gy and the divin­i­ty.” The Unchained God­dess, above, is the fourth in the series, and Capra’s last.

After­ward, a direc­tor named Owen Crump took over duties on the next four episodes. His films, writes Alexan­der, “did not overt­ly pros­e­ly­tize” and “relied less on ani­mat­ed char­ac­ters inter­act­ing with Dr. Bax­ter.” (Watch the Crump-direct­ed Gate­ways to the Mind above, a more sober-mind­ed, yet still strange­ly off-kil­ter, inquiry into the five sens­es.) The last film, The Rest­less Sea was pro­duced by Walt Dis­ney and direct­ed by Les Clark, and starred Dis­ney him­self and Bax­ter’s replace­ment, Ster­ling Hol­loway.

Note: An ear­li­er ver­sion of this post appeared on our site in 2015.

Relat­ed Con­tent:

Oscar-Win­ning Direc­tor Frank Capra Made an Edu­ca­tion­al Sci­ence Film Warn­ing of Cli­mate Change in 1958

The Great­est Shot in Tele­vi­sion: Sci­ence His­to­ri­an James Burke Had One Chance to Nail This Scene … and Nailed It

Pri­vate Sna­fu: The World War II Pro­pa­gan­da Car­toons Cre­at­ed by Dr. Seuss, Frank Capra & Mel Blanc

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Where The Simpsons Began: Discover the Original Shorts That Appeared on The Tracey Ullman Show (1987–1989)

When it first went on air in the late nine­teen-eight­ies, Fox had to prove itself capa­ble of play­ing in a tele­vi­su­al league with the likes of NBC, CBS, and ABC. To that end, it began build­ing its prime-time line­up with two orig­i­nal pro­grams more the­mat­i­cal­ly and aes­thet­i­cal­ly dar­ing than any­thing on those staid net­works: the sit­com Mar­ried… with Chil­dren and the sketch com­e­dy series The Tracey Ull­man Show. Before and after com­mer­cial breaks, the lat­ter treat­ed its ear­ly view­ers to a series of irrev­er­ent ani­mat­ed shorts cre­at­ed by an acclaimed car­toon­ist and fea­tur­ing the vocal tal­ents of Dan Castel­lan­e­ta, Julie Kavn­er, and Nan­cy Cartwright. I speak, of course, of Dr. N!Godatu.

On an alter­nate time­line, per­haps the per­son­al and pro­fes­sion­al adven­tures of that near-unflap­pable psy­chother­a­pist were spun off into their own hit series that broke every record for prime-time ani­ma­tion and is now in its 36th sea­son.

Here in our real­i­ty, how­ev­er, that’s been the des­tiny of The Simp­sons, which also began as The Tracey Ull­man Show’s bumper enter­tain­ment. Dr. N!Godatu van­ished after a few weeks, nev­er to be seen again, but the Simp­son fam­i­ly remained for two full years, mak­ing their final short-from appear­ance in May of 1989. Sev­en months lat­er, The Simp­sons made its Christ­mas-spe­cial debut — an event that, if you don’t remem­ber watch­ing, I can’t count you as a mem­ber of my gen­er­a­tion.

Not that, giv­en my young age, I’d ever actu­al­ly seen The Tracey Ull­man Show at the time. But the hard pro­mo­tion­al push lead­ing up to that first real Simp­sons offered glimpses into an ani­mat­ed world that looked and felt com­plete­ly nov­el. (Hav­ing grown accus­tomed over gen­er­a­tions to the show’s aes­thet­ic, we eas­i­ly for­get how bizarre its yel­low-skinned, uni­ver­sal­ly over­bite-afflict­ed char­ac­ters once looked.) Many who tuned in would­n’t have been aware that that look and feel had­n’t been cre­at­ed out of whole cloth, but rather had emerged through the evo­lu­tion­ary process you can wit­ness in the 48 orig­i­nal Simp­sons shorts col­lect­ed in the Youtube playlist at the top of the post (and the hour-long con­sol­i­dat­ed video here).

To even a casu­al Simp­sons view­er, every­thing in these shorts will seem at once famil­iar and “off” in myr­i­ad ways. The design of the char­ac­ters looks both harsh­er and loos­er than it would lat­er become, and cer­tain of their voic­es, espe­cial­ly Castel­lan­e­ta’s Wal­ter Matthau-esque Homer, have yet to reflect the per­son­al­i­ties they would lat­er devel­op. The con­ven­tion­al­ly “car­toony” ani­ma­tion also dis­torts bod­ies and faces in ways that have long since been pro­hib­it­ed by the show’s offi­cial style guide­lines. Even so, there are occa­sion­al jokes and even haunt­ing moments of the kind we know from the first cou­ple of sea­sons, if noth­ing in par­tic­u­lar to fore­shad­ow The Simp­sons’ nine­teen-nineties gold­en age — or the three decades’ worth of episodes that have fol­lowed it.

Relat­ed con­tent:

The Rise and Fall of The Simp­sons: An In-Depth Video Essay Explores What Made the Show Great, and When It All Came to an End

Before The Simp­sons: Homer Groen­ing Directs a 1969 Short Film, The Sto­ry, Star­ring His Kids Mag­gie, Lisa & Matt

27 Movies Ref­er­ences in The Simp­sons Put Side-by-Side with the Movie Scenes They Paid Trib­ute To

Before The Simp­sons, Matt Groen­ing Illus­trat­ed a “Student’s Guide” for Apple Com­put­ers (1989)

The Simp­sons Reimag­ined as a Russ­ian Art Film

Thomas Pyn­chon Edits His Lines on The Simp­sons: “Homer is my role mod­el and I can’t speak ill of him.”

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

A Behind-the-Scenes Tour of Saturday Night Live’s Iconic Studio

To help cel­e­brate SNL’s 50th anniver­sary, Archi­tec­tur­al Digest has released a new video fea­tur­ing Hei­di Gard­ner, Chloe Fine­man, and Ego Nwodim giv­ing a tour of the Sat­ur­day Night Live set. The show has been broad­cast­ing live from Stu­dio 8H, locat­ed at 30 Rock­e­feller, since SNL first pre­miered in 1975. In this 22-minute tour, you’ll vis­it Stu­dio 8H itself, the Make­up Lab, the wardrobe and hair sta­tions, the dress­ing rooms, and the NBC Page Desk, all while meet­ing some of the crew that makes the show run behind the scenes. Enjoy!

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent 

Watch the His­toric First Episode of Sat­ur­day Night Live with Host George Car­lin (1975)

Inside SNL: Al Franken Reveals How Sat­ur­day Night Live Is Craft­ed Every Week

When William S. Bur­roughs Appeared on Sat­ur­day Night Live: His First TV Appear­ance (1981)

Every­thing You Need to Know About Sat­ur­day Night Live: A Deep Dive into Every Sea­son of the Icon­ic Com­e­dy Show

 

When William S. Burroughs Appeared on Saturday Night Live: His First TV Appearance (1981)

Though he nev­er said so direct­ly, we might expect that Sit­u­a­tion­ist Guy Debord would have includ­ed Sat­ur­day Night Live in what he called the “Spec­ta­cle”—the mass media pre­sen­ta­tion of a total­iz­ing real­i­ty, “the rul­ing order’s non­stop dis­course about itself, its nev­er-end­ing mono­logue of self-praise.” The slick­ness of TV, even live com­e­dy TV, masks care­ful­ly orches­trat­ed maneu­vers on the part of its cre­ators and adver­tis­ers. In Debor­d’s analy­sis, noth­ing is exempt­ed from the spec­ta­cle’s con­sol­i­da­tion of pow­er; it co-opts every­thing for its pur­pos­es. Even seem­ing con­tra­dic­tions with­in the spectacle—the skew­er­ing of polit­i­cal fig­ures, for exam­ple, to their seem­ing displeasure—serve the pur­pos­es of pow­er: The spec­ta­cle, wrote Debord, “is the oppo­site of dia­logue.”

So I won­der, what he might have made of the appear­ance of cult writer and Beat pio­neer William S. Bur­roughs on the com­e­dy show in 1981? Was Burroughs—a mas­ter­mind of the counterculture—co-opted by the pow­ers that be? The author of Junkie, Naked Lunch, and Cities of the Red Night also appeared in a Nike ad and sev­er­al films and music videos, becom­ing a “pres­ence in Amer­i­can pop cul­ture,” writes R.U. Sir­ius in Every­body Must Get Stoned.

David Seed notes that Bur­roughs “is remem­bered by many mem­bers of the intel­li­gentsia and glit­terati as din­ner part­ner for the likes of Andy Warhol, David Bowie, and Mick Jag­ger,” though he had “been a mod­el for the polit­i­cal and social left.” Had he been neutered by the 80s, his out­ra­geous­ly anar­chist sen­ti­ments turned to rad­i­cal kitsch?

Or maybe Bur­roughs dis­rupt­ed the spec­ta­cle, his dron­ing, monot­o­nous deliv­ery giv­ing view­ers of SNL exact­ly the oppo­site of what they were trained to expect. The appear­ance was his widest expo­sure to date (imme­di­ate­ly after­ward, he moved from New York to Lawrence, Kansas). One of the show’s writ­ers con­vinced pro­duc­er Dick Eber­sol to put Bur­roughs on. In rehearsal, writes Bur­roughs’ biog­ra­ph­er Ted Mor­gan, Eber­sol “found Bur­roughs ‘bor­ing and dread­ful,’ and ordered that his time slot be cut from six to three and a half min­utes. The writ­ers, how­ev­er, con­spired to let his per­for­mance stand as it was, and on Novem­ber 7, he kicked off the show sit­ting behind a desk, the light­ing giv­ing his face a sepul­chral gaunt­ness.”

In the grainy video above, Bur­roughs reads from Naked Lunch and cut-up nov­el Nova Express, bring­ing the sadis­tic Dr. Ben­way into Amer­i­ca’s liv­ing rooms, as the audi­ence laughs ner­vous­ly. Sound effects of bombs and strains of the nation­al anthem play behind him as he reads. It stands as per­haps one of the strangest moments in live tele­vi­sion. “Bur­roughs had posi­tioned him­self as the Great Out­sider,” writes Mor­gan, “but on the night of Novem­ber 7 he had reached the posi­tion where the actress Lau­ren Hut­ton could intro­duce him to an audi­ence of 100 mil­lion view­ers as Amer­i­ca’s great­est liv­ing writer.” I’m sure Bur­roughs got a kick out of the descrip­tion. In any case, the clip shows us a SNL of bygone days that occa­sion­al­ly dis­rupt­ed the usu­al state of pro­gram­ming, as when it had punk band Fear on the show.

Per­haps Bur­roughs’ com­mer­cial appear­ances also show us how the coun­ter­cul­ture gets co-opt­ed and repack­aged for mid­dle-class tastes. Then again, one of the great ironies of Bur­roughs’ life is that he both began and end­ed it as “a true mem­ber of the mid­west­ern tax-pay­ing mid­dle class.” The fol­low­ing year in Lawrence, Kansas, he “caught up on his cor­re­spon­dence.” One stu­dent in Mon­tre­al wrote, imag­in­ing him in “a male whore­house in Tang­i­er.” Bur­roughs replied, “No… I live in a small house on a tree-lined street in Lawrence, Kansas, with my beloved cat Rus­ki. My hob­bies are hunt­ing, fish­ing, and pis­tol prac­tice.” Did Bur­roughs, who spent his life destroy­ing mass cul­ture with cut-ups and curs­es, sell out—as he once accused Tru­man Capote of doing—by becom­ing a celebri­ty?

Per­haps we should let him answer the charge. In answer to a fan from Eng­land who called him “God,” Bur­roughs wrote, “You got me wrong, Ray­mond, I am but a hum­ble prac­ti­tion­er of the scriven­er’s trade. God? Not me. I don’t have the qual­i­fi­ca­tions. Old Sarge told me years ago: ‘Don’t be a vol­un­teer, kid.’ God is always try­ing to foist his lousy job not some­one else. You got­ta be crazy to take it. Just a Tech Sergeant in the Shake­speare Squadron.” Bur­roughs may have used his celebri­ty sta­tus to his lit­er­ary advan­tage, and used it to pay the bills and work with artists he admired and vice-ver­sa, but he nev­er saw him­self as more than a writer (and per­haps lay magi­cian), and he abjured the hero wor­ship that made him a cult fig­ure.

Note: An ear­li­er ver­sion of this post appeared on our site in 2016.

Relat­ed Con­tent 

Beat Writer William S. Bur­roughs Spreads Coun­ter­cul­ture Cool on Nike Sneak­ers, 1994

When John Belushi Booked the Punk Band Fear on SNL, And They Got Banned from the Show: A Short Doc­u­men­tary

William S. Bur­roughs Sends Anti-Fan Let­ter to In Cold Blood Author Tru­man Capote: “You Have Sold Out Your Tal­ent”

How William S. Bur­roughs Used the Cut-Up Tech­nique to Shut Down London’s First Espres­so Bar (1972)

The “Priest” They Called Him: A Dark Col­lab­o­ra­tion Between Kurt Cobain & William S. Bur­roughs

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Watch the Historic First Episode of Saturday Night Live with Host George Carlin (1975)

50 years of Sat­ur­day Night Live. It all start­ed here with this first episode, aired on Octo­ber 11, 1975. George Car­lin host­ed the show. Bil­ly Pre­ston and Janis Ian served up the music. Jim Hen­son staged an elab­o­rate pup­pet show. And “the Not Ready for Prime Time Play­ers” (Belushi, Aykroyd, Gil­da, Jane, Chevy, Gar­rett, Laraine and the rest) pro­vid­ed the com­e­dy, per­form­ing the first of 10,000 sketch­es that have since aired over SNL’s long his­to­ry. SNL added the com­plete episode to its YouTube chan­nel, and you can now watch how it all began. Enjoy!

Relat­ed Con­tent 

When William S. Bur­roughs Appeared on Sat­ur­day Night Live: His First TV Appear­ance (1981)

Sat­ur­day Night Live’s Very First Sketch: Watch John Belushi Launch SNL in Octo­ber, 1975

5 Musi­cal Guests Banned From Sat­ur­day Night Live: From Elvis Costel­lo to Frank Zap­pa

David Bowie and Klaus Nomi’s Hyp­not­ic Per­for­mance on SNL (1979)

When John Belushi Booked the Punk Band Fear on SNL, And They Got Banned from the Show: A Short Doc­u­men­tary

 

Inside SNL: Al Franken Reveals How Saturday Night Live Is Crafted Every Week

As Sat­ur­day Night Live cel­e­brates its 50th anniver­sary, Al Franken takes you inside the mak­ing of an SNL episode. He should know a thing or two about the sub­ject. Part of the orig­i­nal SNL writ­ing team, Franken spent 15 years writ­ing and per­form­ing for the show. (Any­one remem­ber Stu­art Smal­l­ey giv­ing a moti­va­tion­al pep talk to Michael Jor­dan?) On his pod­cast, Franken walks you through what a typ­i­cal week on Sat­ur­day Night Live looks like. The week begins with the kick­off meet­ing on Mon­day, then moves mid-week to the writ­ing and selec­tion of sketch­es, and ends with dress rehearsals, the live show, and after-par­ty on Sat­ur­day. Above, Franken also talks about the role of the host and which ones excelled, and which ones flopped. If you would enjoy know­ing how the SNL sausage gets made, the 60-minute con­ver­sa­tion is well worth your while.

Relat­ed Con­tent 

Lorne Michaels Intro­duces Sat­ur­day Night Live and Its Bril­liant First Cast for the Very First Time (1975)

Gil­da Rad­ner Does a Com­ic Imper­son­ation of Pat­ti Smith: Watch the Clas­sic SNL Skit, “Rock Against Yeast” (1979)

Every­thing You Need to Know About Sat­ur­day Night Live: A Deep Dive into Every Sea­son of the Icon­ic Com­e­dy Show

When Was the Pin­na­cle of Sat­ur­day Night Live? A YouTu­ber Watch­es One Episode from Each Sea­son & Reports Back

Clas­sic Punk Rock Sketch­es from Sat­ur­day Night Live, Cour­tesy of Fred Armisen

 

Revisit Pop-Up Video: The VH1 Series That Reinvented Music Videos & Pop Culture

In the eight­ies, peo­ple lament­ed the atten­tion-span-short­en­ing “MTV-iza­tion” of visu­al cul­ture. By the mid-nineties, net­works were try­ing to fig­ure out how to get view­ers to sit through music videos at all. A solu­tion arrived in the form of Pop-Up Video, a pro­gram pitched by cre­ators Woody Thomp­son and Tad Low to VH1 when that much-less-cool MTV clone found itself strug­gling to stay car­ried by cable providers. It had an appeal­ing­ly low-bud­get con­cept: take exist­ing music videos, and spice them up with text bub­bles con­tain­ing facts about the artists, behind-the-scenes anec­dotes, and amus­ing (if semi-rel­e­vant) triv­ia.

“We got a lot of resis­tance from VH1. They owned Block­buster Video at the time, so they knew no one rent­ed for­eign films because no one want­ed to read the TV.” So recalls Low in Bill­board inter­view about the his­to­ry of the show, which orig­i­nal­ly ran from 1996 to 2002 (with a brief revival in 2011 and 2012). Like many cul­tur­al phe­nom­e­na beloved of mil­len­ni­als, Pop-Up Video has received the oral-his­to­ry treat­ment more than once: Uproxx also did one a cou­ple years ear­li­er. These arti­cles are enter­tain­ing in the same way as Pop-Up Video itself, open­ing up the doors of the fac­to­ry and offer­ing a glimpse of how pop-cul­tur­al sausage gets made.

Launched well before the age of Wikipedia, Pop-Up Video required inten­sive research. That meant not just inter­net search­es, but phone calls to direc­tors, pro­duc­tion design­ers, hair­styl­ists, car­pen­ters, cater­ers, and any­one else who might have worked on a par­tic­u­lar music video (if not the musi­cians, few of whom knew how their videos were made, and even few­er of whom were will­ing to dish dirt on them­selves). These often com­pli­cat­ed, rushed, and oth­er­wise trou­bled pro­duc­tions tend­ed to pro­duce mem­o­rable sto­ries, which par­tic­i­pants turned out to be hap­py to tell years lat­er — not that the net­work or the artists’ man­age­ment were always hap­py with the results.

Also like many cul­tur­al phe­nom­e­na beloved of mil­len­ni­als, the show was sat­u­rat­ed with the famous­ly irrev­er­ent sen­si­bil­i­ty of Gen­er­a­tion X. Tasked with deliv­er­ing fun facts, its writ­ers did­n’t hes­i­tate to knock celebri­ties off their pedestals while they were at it, and with a sense of humor that came to be rec­og­nized as decep­tive­ly intel­li­gent. (Head writer Alan Cross has spo­ken of being inspired by Hunter S. Thomp­son, and Low by a favorite writer who made “exten­sive use of foot­notes,” which brings anoth­er three-ini­tial name to mind.) You can watch over 100 “popped” music videos on this Youtube playlist, with more at the Inter­net Archive. Alas, many have nev­er come avail­able online, but then, Pop-Up Video did make a virtue of ephemer­al­i­ty.

via Metafil­ter

Relat­ed con­tent:

The Com­plete His­to­ry of the Music Video: From the 1890s to Today

The 50 Great­est Music Videos of All Time, Ranked by AV Club

Watch the First Two Hours of MTV’s Inau­gur­al Broad­cast (August 1, 1981)

Revis­it Episodes of Liq­uid Tele­vi­sion, MTV’s 90s Show­case of Fun­ny, Irrev­er­ent & Bizarre Ani­ma­tion

How Rick Astley’s “Nev­er Gonna Give You Up” Went from 80s Pop Smash to Bas­tion of Inter­net Cul­ture: A Short Doc­u­men­tary

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

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