For 65 years and countÂing, the pages of Mad magÂaÂzine have enterÂtained readÂers by satÂiÂrizÂing all the culÂturÂal items, social fads, news items, and politÂiÂcal issues of the moment. ThroughÂout that span of time the covÂers of Mad magÂaÂzine have done the same, except that they’ve enterÂtained everyÂone, even those who’ve nevÂer opened an issue, whether they want it or not. Though on one levÂel designed pureÂly as disÂposÂable visuÂal gags, Mad’s covÂers colÂlecÂtiveÂly proÂvide a satirÂiÂcal hisÂtoÂry of AmerÂiÂca, and one you can easÂiÂly browse at Doug GilÂford’s Mad CovÂer Site, “a resource for colÂlecÂtors and fans of the world’s most imporÂtant (ecch!) humor pubÂliÂcaÂtion.”
GilÂford startÂed the site back in 1997, a year that saw Mad’s covÂers take on such pheÂnomÂeÂna as The X‑Files, the Spice Girls, the TamÂagotchi, and SeinÂfeld. That last seizes the preÂsumÂably irreÂsistible opporÂtuÂniÂty to draw JerÂry SeinÂfeld scowlÂing in irriÂtaÂtion at “NeuÂman” — not his nemeÂsis-neighÂbor NewÂman, but Mad’s masÂcot Alfred E. NeuÂman, who appears in one form or anothÂer on almost all of the magÂaÂzine’s covÂers.
These sort of antics had already been going on for quite some time, as eviÂdenced, for instance, by the June 1973 covÂer above in which NeuÂman dons a Droog outÂfit to take the place of MalÂcolm McDowÂell in A ClockÂwork Orange — or, in Mad’s, view, A CrockÂwork Lemon.
To see the archive’s covÂers in a large forÂmat, you need only scroll to the desired year, click on the issue numÂber, and then click on the image that appears. (AlterÂnaÂtiveÂly, those with advanced Mad knowlÂedge can simÂply pick an issue numÂber from the pull-down “Select-a-Mad” menu at the top of the page.) GilÂford keeps the site updatÂed with covÂers right up to the latÂest issue: numÂber three, as of this writÂing, since the magÂaÂzine “rebootÂed” this past June as it reloÂcatÂed its offices from New York to CalÂiÂforÂnia. Recent tarÂgets have includÂed DonÂald Trump, DonÂald Trump, DonÂald Trump, and, of course, DonÂald Trump. Mad’s longeviÂty may be surÂprisÂing, but it cerÂtainÂly doesÂn’t look like AmerÂiÂca will stop proÂvidÂing the ridicuÂlousÂness on which it has always surÂvived any time soon.
RelatÂed ConÂtent:
A Gallery of Mad Magazine’s RolÂlickÂing Fake AdverÂtiseÂments from the 1960s
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities and culÂture. His projects include the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.