The Provocative Art of Modern Sketch, the Magazine That Captured the Cultural Explosion of 1930s Shanghai


“With its news­pa­pers in every lan­guage and scores of radio sta­tions, Shang­hai was a media city before its time, cel­e­brat­ed as the Paris of the Ori­ent and ‘the wickedest city in the world.’ ” So British writer J.G. Bal­lard remem­bers the Chi­nese metrop­o­lis in which he grew up in his auto­bi­og­ra­phy Mir­a­cles of Life. “Shang­hai struck me as a mag­i­cal place, a self-gen­er­at­ing fan­ta­sy that left my own lit­tle mind far behind.” Born in 1930, Bal­lard caught Shang­hai at a par­tic­u­lar­ly stim­u­lat­ing time: “Devel­oped on the basis of ‘unequal treaties’ suc­ces­sive­ly insti­tut­ed after the First Opi­um War in 1842,” writes MIT’s John A. Crespi, Chi­nese port cities like Shang­hai “expe­ri­enced a wel­ter of tech­no­log­i­cal and demo­graph­ic changes,” includ­ing auto­mo­biles, sky­scrap­ers, rolled cig­a­rettes, movie the­aters cof­fee­hous­es, and much else besides.

Such heady days also gave rise to media that reflect­ed and cri­tiqued them, and 1930s Shang­hai pro­duced no more com­pelling an exam­ple of such a pub­li­ca­tion than Mod­ern Sketch (时代漫画, Shídài Màn­huà).

Among its points of inter­est, writes Crespi, “one can point to Mod­ern Sketch’s longevi­ty, the qual­i­ty of its print­ing, the remark­able eclec­ti­cism of its con­tent, and its inclu­sion of work by young artists who went on to become lead­ers in China’s 20th-cen­tu­ry cul­tur­al estab­lish­ment. But from today’s per­spec­tive, most intrigu­ing is the sheer imag­is­tic force with which this mag­a­zine cap­tures the crises and con­tra­dic­tions that have defined China’s 20th cen­tu­ry as a quin­tes­sen­tial­ly mod­ern era.”

Pub­lished month­ly from Jan­u­ary 1934 through June 1937, the mag­a­zine first appeared on news­stands just over two decades after the col­lapse of China’s dynas­tic sys­tem.  The mod­ern­iza­tion-mind­ed May Fourth Move­ment, nation­al­ist North­ern Expe­di­tion, and purge of com­mu­nists by “Gen­er­alis­si­mo” Chi­ang Kai-shek were even more recent mem­o­ries.

But the rel­a­tive sta­bil­i­ty of the “Nan­jing Decade” had begun in 1927, and its zeit­geist turned out to be rich soil for a wild cul­tur­al flow­er­ing in Chi­na’s coastal cities, none wilder than in Shang­hai. To the read­ing pub­lic of this time Mod­ern Sketch offered treat­ments of mate­r­i­al like “eroti­cized women, for­eign aggres­sion — par­tic­u­lar­ly the rise of fas­cism in Europe and mil­i­ta­rized Japan — domes­tic pol­i­tics and exploita­tion, and moder­ni­ty-at-large,” writes Crespi.

The mag­a­zine’s atti­tude “could be inci­sive, bit­ter, shock­ing, and cyn­i­cal. At the very same time it could be ele­gant, sala­cious, and pre­pos­ter­ous. Its mes­sages might be as sim­ple as child’s play, or cryp­ti­cal­ly encod­ed for cul­tur­al sophis­ti­cates.”

Some­times it did­n’t encode its mes­sages cryp­ti­cal­ly enough: as a result of one unflat­ter­ing depic­tion of Xu Shiy­ing, Chi­na’s ambas­sador to Japan, the author­i­ties sus­pend­ed pub­li­ca­tion and detained edi­tor Lu Shaofei. Not that Lu did­n’t know what he was get­ting into with Mod­ern Sketch: “On all sides a tense era sur­rounds us,” he wrote in the mag­a­zine’s inau­gur­al issue. “As it is for the indi­vid­ual, so it is for our coun­try and the world.”

As for an answer to the ques­tion of whether the strange and tense but enor­mous­ly fruit­ful cul­tur­al and polit­i­cal moment in which Lu and his col­lab­o­ra­tors found them­selves wold last, “the more one fails to find it, the more that desire grows. Our stance, our sin­gle respon­si­bil­i­ty, then, is to strive!”

You can read more about what project entailed, and see in greater detail its tex­tu­al and visu­al results, in Crespi’s his­to­ry of this mag­a­zine that strove to cap­ture the every­day real­i­ty of life on dis­play in 1930s Shang­hai — “though I some­times won­der,” Bal­lard writes, “if every­day real­i­ty was the one ele­ment miss­ing from the city.”

via 50 Watts

Relat­ed con­tent:

China’s New Lumi­nous White Library: A Strik­ing Visu­al Intro­duc­tion

Vin­tage 1930s Japan­ese Posters Artis­ti­cal­ly Mar­ket the Won­ders of Trav­el

A Curat­ed Col­lec­tion of Vin­tage Japan­ese Mag­a­zine Cov­ers (1913–46)

Exten­sive Archive of Avant-Garde & Mod­ernist Mag­a­zines (1890–1939) Now Avail­able Online

Free Chi­nese Lessons

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

How Magazine Pages Were Created Before Computers: A Veteran of the London Review of Books Demonstrates the Meticulous, Manual Process

The Lon­don Review of Books is cel­e­brat­ing its 40th anniver­sary, but some­how the mag­a­zine has always felt old­er than that: not like the prod­uct of a stuffi­er age, but of a more tex­tu­al­ly and intel­lec­tu­al­ly lav­ish one than the late 1970s. Pick up an ear­ly issue and you’ll see that, as much as it has evolved in the details, the basic project of the LRB remains the same: pub­lish­ing essays of the high­est qual­i­ty on a vari­ety of sub­jects lit­er­ary, polit­i­cal, and oth­er­wise, allow­ing their writ­ers a length suf­fi­cient for prop­er engage­ment of both sub­ject and read­er, and — per­haps most admirably of all — refus­ing, in this age of inter­net media, to bur­den them with semi-rel­e­vant pic­tures and click­bait head­lines.

“Much in those ear­ly num­bers still looks fresh,” writes Susan­nah Clapp, who worked at the LRB dur­ing its first thir­teen years. “But the appa­ra­tus and sur­round­ings that pro­duced them seem antique. Type­writ­ers. Let­ters cov­ered in blotch­es of Tipp-Ex, for which the office name was ‘eczema.’ No screens; hand-drawn maps for lay­out; tins of Cow Gum.” The cow gum was an essen­tial tool of the trade for Bry­ony Dale­field, who since 1982 has worked “pret­ty near con­tin­u­ous­ly” for the LRB as what’s called a “paste-up artist.” In the video above, she describes how her job — whose title remains “pleas­ing­ly still in the vocab­u­lary in the dig­i­tal age” — once involved “lit­er­al­ly cut­ting up copy and past­ing it onto a board so it could be sent to the print­ers and pho­tographed for print­ing.”

Dale­field does­n’t just recount the process but per­forms it, sum­mon­ing a pre­sum­ably long-dor­mant but well-honed suite of skills to paste up a cur­rent page of the LRB just as she did it in the 80s. First she takes the text of an arti­cle, fresh from the print shop, and cuts it into columns with scis­sors. Then she spreads the Cow Gum, with its “strong petrol smell,” to fix the columns to the board, fear­ing all the while that she’ll stick them on out of order. Even in order, they usu­al­ly require the addi­tion or removal of words to fit just right on the page, and at the LRB, a pub­li­ca­tion to whose metic­u­lous edit­ing process each and every con­trib­u­tor can attest, anoth­er round of edits fol­lows the first past­ing. We then see why X‑ACTO knives are called that, since using one to replace indi­vid­ual words and phras­es on paper demands no small degree of exac­ti­tude.

With the wrong bits cut out and the right ones past­ed in and held down with Mag­ic Tape, the com­plet­ed page is ready to be sent back to the print­er. Past­ing-up, which Dale­field frames as a mar­ry­ing of the work of edi­tors and typog­ra­phers, will seem aston­ish­ing­ly labor-inten­sive to most any­one under the age of 50, few of whom even know how mag­a­zines and news­pa­pers put togeth­er their pages before the advent of desk­top pub­lish­ing. But the very word “desk­top,” in the com­put­er-inter­face sense, speaks to the metaphor­i­cal per­sis­tence of the old ways through what Dale­field calls the “falling out of trades” in the dig­i­tal age. I myself have done a fair bit of “cut­ting,” “copy­ing,” and “past­ing” writ­ing this very post — but I sup­pose I nev­er did say, “Oh, that’s very sticky” while doing so.

Relat­ed Con­tent:

The End of an Era: A Short Film About The Last Day of Hot Met­al Type­set­ting at The New York Times (1978)

The Art of Col­lo­type: See a Near Extinct Print­ing Tech­nique, as Lov­ing­ly Prac­ticed by a Japan­ese Mas­ter Crafts­man

Mark Twain Wrote the First Book Ever Writ­ten With a Type­writer

The Art of Mak­ing Old-Fash­ioned, Hand-Print­ed Books

How to Jump­start Your Cre­ative Process with William S. Bur­roughs’ Cut-Up Tech­nique

J.G. Ballard’s Exper­i­men­tal Text Col­lages: His 1958 For­ay into Avant-Garde Lit­er­a­ture

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Vogue Editor-in-Chief Anna Wintour Teaches a Course on Creativity & Leadership

Imag­ine a famous mag­a­zine edi­tor, and smart mon­ey says the image that comes to mind has a bob hair­cut and sun­glass­es. No one has defined the role of mag­a­zine-edi­tor-as-cul­tur­al-force, and so con­sis­tent­ly lived it, more than Anna Win­tour, and the online edu­ca­tion com­pa­ny Mas­ter­class has some­how con­vinced her to take her hand off the wheel of Vogue — and put aside those over­sized shades — just long enough to star in a course about how she steers that behe­moth of a pub­li­ca­tion through the waters of fash­ion. “I know many peo­ple are curi­ous about who I am and how I approach my work,” Win­tour says in the trail­er above. “This is a class for those who want to under­stand my lead­er­ship style, and then under­stand the expe­ri­ences that have helped me become an effec­tive leader.”

You may well have already heard a thing or two about Win­tour’s lead­er­ship style, the famous­ly exact­ing nature of which has pro­voked dif­fer­ent reac­tions from dif­fer­ent peo­ple (and pos­si­bly even inspired a best­selling nov­el and its fea­ture-film adap­ta­tion).

But as Win­tour her­self explains it, “you need some­one who can push you, that isn’t pulling you back” — sen­si­ble advice even for lead­ers of com­pa­nies, teams, and class­rooms who don’t mind pro­ject­ing a some­what more laid-back image. But even for those who want to project as much indi­vid­ual strength and resolve as pos­si­ble, “it’s real­ly, real­ly impor­tant to sur­round your­self with a team whose opin­ions that you trust, who are not in any way fright­ened of dis­agree­ing with you, and you have to lis­ten.”

In her Mas­ter­class, Win­tour teach­es, in oth­er words, “how to be a boss.” That phrase appears at the top of its syl­labus, whose twelve lessons include “Anna’s Man­age­ment Tips” and “Edi­to­r­i­al Deci­sion-Mak­ing” as well as “Pho­tog­ra­phers and Mod­els,” “A Look Back at Icon­ic Cov­ers,” and “Trans­form­ing the Met Gala.” Though geared toward view­ers with an inter­est in the busi­ness of fash­ion (case stud­ies include the careers of Miuc­cia Pra­da and Michael Kors), “Anna Win­tour Teach­es Cre­ativ­i­ty and Lead­er­ship” also offers prin­ci­ples for any human endeav­or that requires inven­tion, group work, and meet­ing hard dead­lines over and over again. You can sign up for Win­tour’s course here.

FYI: If you sign up for a Mas­ter­Class course by click­ing on the affil­i­ate links in this post, Open Cul­ture will receive a small fee that helps sup­port our oper­a­tion.

Relat­ed Con­tent:

Annie Lei­bovitz Teach­es Pho­tog­ra­phy in Her First Online Course

Mar­garet Atwood Offers a New Online Class on Cre­ative Writ­ing

David Lynch Teach­es an Online Course on Film & Cre­ativ­i­ty

Enter “The Mag­a­zine Rack,” the Inter­net Archive’s Col­lec­tion of 34,000 Dig­i­tized Mag­a­zines

Pho­tog­ra­ph­er Bill Cun­ning­ham (RIP) on Liv­ing La Vie Boheme Above Carnegie Hall

George Orwell Blasts Amer­i­can Fash­ion Mag­a­zines (1946)

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

David Byrne Launches Reasons to Be Cheerful, an Online Magazine Featuring Articles by Byrne, Brian Eno & More

Hap­pi­ness, we know, is hard to come by, even in the best times. And if we agree on noth­ing else, we might agree that these are not the best of times. An air of gloomy dread and out­raged alarm pre­vails for good rea­son. There have been many oth­er times in his­to­ry to jus­ti­fi­ably feel this way. In 1944, Ger­man Jew­ish philoso­pher Theodor Adorno—exiled for ten years from his home and sojourn­ing through a U.S. he found increas­ing­ly fas­cist in character—resigned him­self to qui­et despair.

“There is no way out of entan­gle­ment,” he wrote in his tren­chant, gloomy col­lec­tion of apho­risms, Min­i­ma Moralia. “The only respon­si­ble course is to… con­duct one­self pri­vate­ly as mod­est­ly, unob­tru­sive­ly and unpre­ten­tious­ly as is required, no longer by good upbring­ing, but by the shame of still hav­ing air to breathe, in hell.”

Adorno’s absur­dist melan­cho­lia came from many places: his assess­ment of capitalism’s inescapa­bil­i­ty, his survivor’s guilt, his gen­er­al­ly morose tem­pera­ment…. He rarely con­fessed to hav­ing hap­py thoughts even when things were going well. Anoth­er thinker of the peri­od, philoso­pher of the absurd and a writer for the French Resis­tance dur­ing World War II, had a very dif­fer­ent take on the ques­tion of hap­pi­ness in dark times.

Albert Camus remind­ed us that all times are dark times for some­one. Speak­ing after the war in 1959, he cas­ti­gat­ed the idea that we should be shamed into mis­ery. “Today hap­pi­ness is like a crime,” Camus sneered, “nev­er admit it. Don’t say ‘I’m hap­py’ oth­er­wise you will hear con­dem­na­tion all around.” One per­ti­nent ques­tion both of these very dif­fer­ent per­spec­tives address is whether hap­pi­ness is moral­ly respon­si­ble.

For­mer Talk­ing Heads front­man, record label maven, and fre­quent cul­tur­al crit­ic David Byrne has answered the ques­tion in the affir­ma­tive with his project, Rea­sons to Be Cheer­ful, first an online com­pendi­um of news sto­ries, now a curat­ed online mag­a­zine designed to be a “ton­ic for tumul­tuous times.” Rea­sons to Be Cheer­ful starts with the premise that we are sub­ject­ed dai­ly to “ampli­fied neg­a­tiv­i­ty” that wild­ly skews our view of events around the world.

It’s an old com­plaint; we’ve all heard, or voiced, a ver­sion of why don’t they ever show any good news? Byrne put his cre­ative ener­gy and resources behind the crit­i­cism to do some­thing about it, “col­lect­ing good news,” he says, “not schmaltzy, feel-good news, but stuff that remind­ed me, ‘Hey, there’s pos­i­tive stuff going on! Peo­ple are solv­ing prob­lems and it’s mak­ing a dif­fer­ence!’”

In their blurb for the intro­duc­to­ry video at the top, the Rea­sons to Be Cheer­ful team describe the site as “an online edi­to­r­i­al project” that is “part mag­a­zine, part ther­a­py ses­sion, part blue­print for a bet­ter world.” The site’s “sto­ries of hope” don’t shy away from sen­ti­ment, but they are “root­ed in evi­dence” and pur­port to show “smart, proven, replic­a­ble solu­tions to the world’s most press­ing prob­lems.”

A sam­pling of arti­cles cur­rent­ly on the site gives us a sto­ry about how lawyers might “end up sav­ing the world” by tak­ing on pol­luters the way they took on the tobac­co indus­try; a piece about how cheap solar in Chi­na has “fueled the world’s green-ener­gy rev­o­lu­tion”; and essays about edu­ca­tion in prison and the cre­ation of a pub­lic water­front from donat­ed pri­vate prop­er­ty on Lake Erie. This being a David Byrne project, there is also, of course, a sto­ry about “the way to a two-wheeled utopia.” The cur­rent edi­tion fea­tures sev­er­al arti­cles by Byrne him­self, and anoth­er by Bri­an Eno.

Byrne and the edi­tors and writ­ing staff make no explic­it­ly polit­i­cal state­ments, but they clear­ly val­ue things like qual­i­ty pub­lic edu­ca­tion, clean air and water, a sus­tain­able cli­mate, and the cre­ation of more pub­lic space—all areas that are now vast­ly under threat. Whether or not you find your own rea­sons to be cheer­ful in this com­mit­ment to pos­i­tive jour­nal­ism may depend on who and where you are, and whether you tend to see the world more like Adorno or Camus.

via Rolling Stone

Relat­ed Con­tent:

David Byrne Launch­es the “Rea­sons to Be Cheer­ful” Web Site: A Com­pendi­um of News Meant to Remind Us That the World Isn’t Actu­al­ly Falling Apart

David Byrne Curates a Playlist of Great Protest Songs Writ­ten Over the Past 60 Years: Stream Them Online

Albert Camus Explains Why Hap­pi­ness Is Like Com­mit­ting a Crime—”You Should Nev­er Admit to it” (1959)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

When MAD Magazine Ruffled the Feathers of the FBI, Not Once But Three Times

Many of us grew up read­ing MAD, the soon-to-be-late illus­trat­ed satir­i­cal mag­a­zine. But only the gen­er­a­tions who went through their MAD peri­ods in the pub­li­ca­tion’s first cou­ple of decades, from the 1950s through the 1970s, enjoyed it at the height of its sub­ver­sive pow­ers. As hard as it may be to imag­ine in the 21st cen­tu­ry, there was even a time when MAD came under scruti­ny by no less pow­er­ful an orga­ni­za­tion than the Unit­ed States Fed­er­al Bureau of Inves­ti­ga­tion, and faced the wrath of its first and most feared direc­tor J. Edgar Hoover at that. But did the heat stop its cre­ators from doing their nec­es­sary work of irrev­er­ence? Most cer­tain­ly not.

“In a memo dat­ed Novem­ber 30, 1957,” writes Men­tal Floss’ Jake Rossen, “an agent with the Fed­er­al Bureau of Inves­ti­ga­tion iden­ti­fied as ‘A. Jones.’ raised an issue of crit­i­cal impor­tance.” That issue had to do with what the FBI file on the case described as sev­er­al com­plaints made “con­cern­ing the ‘Mad’ com­ic book,” and specif­i­cal­ly “a tongue-in-cheek game about draft dodg­ing. Play­ers who earned such sta­tus were advised to write to FBI Direc­tor J. Edgar Hoover and request a mem­ber­ship card cer­ti­fy­ing them­selves as a ‘full-fledged draft dodger.’ At least three read­ers, the agent report­ed, did exact­ly that.” Agent Jones also weighed in with a judg­ment of MAD itself: “It is rather unfun­ny.”

You can see all this for your­self in the doc­u­ments from the FBI file, excerpts of which are avail­able to down­load at thesmokinggun.com. “Crit­i­ciz­ing or lam­poon­ing the FBI has become stan­dard media fare,” says that site, “but when J. Edgar Hoover ran the joint, the bureau would­n’t stand for such swipes — and often retal­i­at­ed by inves­ti­gat­ing its foes. So that’s why it’s great to see that MAD mag­a­zine was­n’t intim­i­dat­ed by Hoover and seemed to take plea­sure in needling the Direc­tor.” It did it again in 1960, two years after pub­lish­er William Gaines promised nev­er to men­tion Hoover’s name in the pages of MAD, when it made fun of the FBI’s top man twice in a sin­gle issue, once in a faux adver­tise­ment for a vac­u­um clean­er called “The Hon­or­able J. Edgar Elec­trolux.”

The exchanges that ensued, says thesmokinggun.com, reveal the FBI’s pos­ses­sion of “one lousy sense of humor.” But they also reveal no small degree of courage on the part of a still-new humor mag­a­zine in the face of an intel­li­gence orga­ni­za­tion more than empow­ered to seri­ous­ly dis­rupt lives and careers. Not long there­after, MAD would become a rec­og­nized Amer­i­can insti­tu­tion in its own way, pok­ing fun at seem­ing­ly every phe­nom­e­non to pass, how­ev­er ephemer­al­ly, through the nation­al zeit­geist. But now that its own run, which adds up to a high­ly non-ephemer­al 67 years, has come to an end, we’d do well to reflect on what its his­to­ry tells us about satire and the state. The con­di­tion of that dynam­ic today may cause some of us to do just what MAD mas­cot Alfred E. Neu­man nev­er did — wor­ry.

via Men­tal Floss

Relat­ed Con­tent:

The End of an Era: MAD Mag­a­zine Will Pub­lish Its Last Issue With Orig­i­nal Con­tent This Fall

Every Cov­er of MAD Mag­a­zine, from 1952 to the Present: Behold 553 Cov­ers from the Satir­i­cal Pub­li­ca­tion

FBI’s “Vault” Web Site Reveals Declas­si­fied Files on Hem­ing­way, Ein­stein, Mar­i­lyn & Oth­er Icons

Read 113 Pages of Charles Bukowski’s FBI File From 1968

The Exis­ten­tial­ism Files: How the FBI Tar­get­ed Camus, and Then Sartre After the JFK Assas­si­na­tion

Who Was Afraid of Ray Brad­bury & Sci­ence Fic­tion? The FBI, It Turns Out (1959)

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall, on Face­book, or on Insta­gram.

The End of an Era: MAD Magazine Will Publish Its Last Issue With Original Content This Fall

As a cul­tur­al ref­er­ence, MAD mag­a­zine may have died decades ago. This is a not a dis­par­age­ment, but a state­ment of fact. The kind of satire the august, anar­chic com­ic first unleashed on the world of 1952 debuted in a cul­tur­al milieu that is no more, and a form—the illus­trat­ed, satir­i­cal periodical—that is increas­ing­ly niche. MAD left an indeli­ble impres­sion on Amer­i­can publishing’s past, but as the magazine’s leg­endary car­toon­ist Al Jaf­fee tells The Wash­ing­ton Post, “it’s most­ly nos­tal­gia now.”

Respond­ing to the market’s cues, MAD will more or less dis­ap­pear from news­stands, pub­lish­ing lega­cy con­tent on a sub­scrip­tion-only basis and on the direct mar­ket, “a.k.a. spe­cial­ty and com­ic book stores,” writes Giz­mo­do, “like the vast major­i­ty of DC’s comics out­put is already.” MAD shaped itself in oppo­si­tion to Cold War para­noia and nev­er seemed to find a new edge after favorite tar­gets like Richard Nixon and Ronald Rea­gan left the scene. The mag­a­zine turned almost exclu­sive­ly to pop cul­ture par­o­dy in the 90s. As ABC News reports, MAD “peaked at 2.8 mil­lion sub­scribers in 1973,” then began its decline, with only “140,000 left as of 2017.”

The magazine’s found­ing edi­tor, car­toon­ist Har­vey Kurtz­man, passed away in 1993. His suc­ces­sor Al Feld­stein, who brought the mag­a­zine to inter­na­tion­al promi­nence, died in 2014. MAD’s long­time, tight-knit staff of writ­ers and car­toon­ists are most­ly retired, and most are san­guine about the wind­ing down. “It’s been a log­i­cal devel­op­ment,” com­ments anoth­er MAD car­toon­ing leg­end, Ser­gio Aragonés. To wit, after Issue 10 (MAD re-num­bered last June) comes out this fall, there will be no new con­tent, “except for the end-of-year spe­cials,” notes The Post. “All issues after that will be repub­lished con­tent culled from 67 years of pub­li­ca­tion.”

This still rep­re­sents a great way for new­com­ers to MAD to catch up on its wild­ly skewed view of the last half of the 20th cen­tu­ry, though some imag­i­na­tion is required to appre­ci­ate how sub­ver­sive their humor was for much of its run. MAD inspired count­less off­shoots in the decade after its found­ing, set­ting the tone for rad­i­cal cam­pus pub­li­ca­tions, coun­ter­cul­tur­al car­toon­ists, and com­ic writ­ers, some of whom went on to become Stephen Col­bert and Judd Apa­tow, who both wrote in the pages of MAD about how much the mag­a­zine meant to them dur­ing their appren­tice years.

The list of MAD devo­tees, both famous and not (I count myself among the lat­ter), runs into the mil­lions, but it runs along some obvi­ous demo­graph­ic divides. As the mag­a­zine is poised to become a gift-shop ver­sion of itself, trib­utes have poured in for its edi­tors, writ­ers, and cartoonists—all of them, to a man, well, men. And most of those tributes—those from promi­nent car­toon­ists and writ­ers claim­ing MAD as a for­ma­tive influ­ence, at least—are also from men of a cer­tain gen­er­a­tion, most of them straight and white.

Such mar­ket seg­men­ta­tion, one might say, speaks to the way MAD’s brand of polit­i­cal satire remained embed­ded in its hey­day. As laid-back car­toon­ists Jaf­fee and Aragonés rec­og­nize, you can’t stay young and rel­e­vant forever—though MAD had a remark­ably good run. The Post offers a notable exam­ple of Mad’s pas­sage into his­to­ry. When the cur­rent pres­i­dent “mock­ing­ly referred to Demo­c­ra­t­ic pres­i­den­tial can­di­date Pete Buttigieg as Alfred E. Neuman”—the once-ubiq­ui­tous, gap-toothed sym­bol of take-no-pris­on­ers irreverence—the 37-year-old Buttigieg replied, “I’ll be hon­est. I had to Google that.”

Relat­ed Con­tent:

A Gallery of Mad Magazine’s Rol­lick­ing Fake Adver­tise­ments from the 1960s

Al Jaf­fee, the Longest Work­ing Car­toon­ist in His­to­ry, Shows How He Invent­ed the Icon­ic “Folds-Ins” for Mad Mag­a­zine

Mad Magazine’s Al Jaf­fee & Oth­er Car­toon­ists Cre­ate Ani­ma­tions to End Dis­tract­ed Dri­ving

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Was Jackson Pollock Overrated? Behind Every Artist There’s an Art Critic, and Behind Pollock There Was Clement Greenberg

Abstract expres­sion­ist Jack­son Pol­lock is one of the few painters whose work is eas­i­ly iden­ti­fied by peo­ple who don’t care much for mod­ern art.

More often than not, they’ll cite him as a prime rea­son they don’t want to spend a sun­ny Sat­ur­day at MoMA with you.

They’re enti­tled to their opin­ions, just as author Phil Edwards, host of the Vox series Over­rat­ed and a Pol­lock fan, is enti­tled to his.

In the most recent episode of Over­rat­ed, above, Edwards exam­ines the dri­ving force behind Pollock’s endur­ing fame.

His con­clu­sion?

The mus­cu­lar sup­port of a high­ly influ­en­tial art crit­ic, Clement Green­berg, who was chum­my enough with Pol­lock and his wife, Lee Kras­ner, to frol­ic with them in the Hamp­tons.

(Jef­frey Tam­bor appeared to have a ball play­ing him in Ed Har­ris’ Pol­lock biopic.)

Green­berg said one glimpse of Pollock’s 1943 “Mur­al” was all it took to real­ize that “Jack­son was the great­est painter this coun­try has pro­duced.”

Green­berg was inter­est­ed in what he called “Amer­i­can-Type” paint­ing and Pol­lock, with his high­ly phys­i­cal, booze-soaked macho swag­ger, was a “rad­i­cal­ly Amer­i­can” poster boy.

He was one of the first to men­tion Pol­lock in print:

He is the first painter I know of to have got some­thing pos­i­tive from the mud­di­ness of col­or that so pro­found­ly char­ac­ter­izes a great deal of Amer­i­can paint­ing.

His cheer­lead­ing result­ed in a LIFE mag­a­zine pro­file, “Jack­son Pol­lock: Is he the great­est liv­ing painter in the Unit­ed States?,” that took a trav­el­ogue approach to the artist’s drip paint­ing process.

Their stars rose togeth­er. Though Green­berg’s atten­tion even­tu­al­ly wan­dered away to new­er favorites, Pol­lock­’s career owed much to his force­ful ear­ly cham­pi­on.

We remem­ber the artist bet­ter than the crit­ic because of those giant, splat­tered canvases—so acces­si­ble to those look­ing for illus­tra­tions of why they hate mod­ern art.  The critic’s art is more ephemer­al, and unlike­ly to show up on umbrel­las, tote bags, and oth­er gift shop swag.

Those with an inter­est in Pollock—pro or con—would do well to fol­low Edwards’ sug­ges­tion to bol­ster their under­stand­ing of Greenberg’s taste, and his role in pro­mot­ing both Pol­lock and his fel­low Abstract Expres­sion­ists.

Watch Sea­sons 1 and 2 of Over­rat­ed free online.

Relat­ed Con­tent:

Jack­son Pol­lock 51: Short Film Cap­tures the Painter Cre­at­ing Abstract Expres­sion­ist Art

Watch Por­trait of an Artist: Jack­son Pol­lock, the 1987 Doc­u­men­tary Nar­rat­ed by Melvyn Bragg

The MoMA Teach­es You How to Paint Like Pol­lock, Rothko, de Koon­ing & Oth­er Abstract Painters

60-Sec­ond Intro­duc­tions to 12 Ground­break­ing Artists: Matisse, Dalí, Duchamp, Hop­per, Pol­lock, Rothko & More

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  Join her in NYC on Mon­day, Octo­ber 15 for anoth­er month­ly install­ment of her book-based vari­ety show, Necro­mancers of the Pub­lic Domain. Fol­low her @AyunHalliday.

The Believer Magazine Has Put Its Entire Archive Online for Free

Found­ed in 2003, The Believ­er mag­a­zine gained a rep­u­ta­tion for being an off-beat lit­er­ary mag­a­zine with a com­mit­ment “to jour­nal­ism and essays that are fre­quent­ly very long, book reviews that are not nec­es­sar­i­ly time­ly, and inter­views that are inti­mate, frank and also very long.” Found­ed by authors Vendela Vida, Ed Park and Hei­di Julav­its, and orig­i­nal­ly pub­lished Dave Eggers’ McSweeney’s, The Believ­er has fea­tured con­tri­bu­tions by Nick Horn­by, Anne Car­son, William T. Voll­mann; columns by Amy Sedaris and Greil Mar­cus; and also interviews–like this one where direc­tor Errol Mor­ris talks with film­mak­er Wern­er Her­zog.

Now pub­lished by the Black Moun­tain Insti­tute at the Uni­ver­si­ty of Neva­da, Las VegasThe Believ­er has entered a new era. It has launched a brand new web site and made its 15-year archive freely avail­able online. It’s a first for the pub­li­ca­tion. Enter the archive of the “high­brow but delight­ful­ly bizarre” mag­a­zine here.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Enter “The Mag­a­zine Rack,” the Inter­net Archive’s Col­lec­tion of 34,000 Dig­i­tized Mag­a­zines

A Dig­i­tal Archive of Heavy Met­al, the Influ­en­tial “Adult Fan­ta­sy Mag­a­zine” That Fea­tured the Art of Moe­bius, H.R. Giger & More

Read 1,000 Edi­tions of The Vil­lage Voice: A Dig­i­tal Archive of the Icon­ic New York City Paper

A Com­plete Dig­i­ti­za­tion of Eros Mag­a­zine: The Con­tro­ver­sial 1960s Mag­a­zine on the Sex­u­al Rev­o­lu­tion

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