Where Your Web Searches, Emails, and Videos Live: A Tour Inside Google’s Data Centers

So much of what we expe­ri­ence as dig­i­tal is intan­gi­ble. The col­or and tex­ture of the Inter­net exists only for the time we have that par­tic­u­lar site loaded. With just a click of the mouse, the lush­ness dis­ap­pears.

Except that it doesn’t, real­ly.

Back­stage, every email, pho­to, YouTube video and doc­u­ment we share lives in a very real place, which is weird when you think about it. These mas­sive data cen­ters are like vaults of ones and zeros, some of which could wreak hav­oc in the wrong hands but, hon­est­ly, most of which will nev­er mean any­thing again to any­body.

Every time any­one uses a Google prod­uct, for exam­ple, like con­duct­ing a search or look­ing up direc­tions, their com­put­er talks to one of the world’s most pow­er­ful serv­er net­works, which are housed in huge data cen­ters. Very few peo­ple actu­al­ly get to see where Google’s servers live. These data cen­ters are high secu­ri­ty, for good rea­son.

The com­pa­ny recent­ly launched Where the Inter­net Lives, part of a mini cam­paign to pull back the cur­tain on how the web works. They hired a pho­tog­ra­ph­er to cap­ture eight of their data cen­ters on, well, not real­ly film, but you get the pic­ture. Oh, and the data cen­ters aren’t brick and mor­tar either. More like glass and dry­wall and pipes. Lots and lots of pipes.

And like Willie Won­ka and his famous fac­to­ry, Google invit­ed Wired mag­a­zine reporter Stephen Levy to vis­it and write a sto­ry about the pre­vi­ous­ly off-lim­its facil­i­ties.

Take a street view tour of the North Car­oli­na data cen­ter (and see their “secu­ri­ty team” at work). Pho­tog­ra­ph­er Con­nie Zhou’s images are love­ly and the facil­i­ties are beau­ti­ful in an eerie, futur­is­tic way. See how water is used to keep the proces­sors cool, where data is backed up, failed dri­ves destroyed to keep data safe and how work­ers get around.

Google employ­ees get a fair amount of play, with shots of them work­ing to build, main­tain and repair the machines.

It’s a peek behind the scenes, but it’s also mar­ket­ing. And what’s inter­est­ing is that it’s a lot like the auto­mo­bile industry’s mar­ket­ing (think of Saturn’s ads in praise of the assem­bly-line work­er) and cam­paigns by the Big Three to attract auto work­ers in the 1940s. Some of the pho­to cap­tions recall the nos­tal­gic, Utopi­an mes­sag­ing of the post-War era, when effi­cient, mod­ern sub­ur­ban com­mu­ni­ties were sprout­ing up around indus­tri­al cen­ters. This lunch room looks pret­ty nice, and the sauna is right out­side.

Kate Rix writes about dig­i­tal cul­ture and edu­ca­tion. Vis­it her work online at kater­ixwriter

Google Brings History to Life with 42 New Online Exhibitions

Ear­li­er this year, Google expand­ed Art Project, a vast col­lec­tion of art­work curat­ed into exhibits by real muse­ums around the world and by reg­u­lar folks like you and me. (See our orig­i­nal post here.) Not much lat­er the Nel­son Man­dela Archive went online, fea­tur­ing rare pho­tos, man­u­scripts and videos relat­ed to the civ­il rights leader. And, more recent­ly we brought you news about Google’s World Won­ders Project, which includes amaz­ing panoram­ic shots of coral reefs pro­duced in col­lab­o­ra­tion with a major ocean­ic study.

Turns out that these projects were just a taste of what was to come. With 17 dif­fer­ent cul­tur­al insti­tu­tions as part­ners, Google has built a robust, umbrel­la Cul­tur­al Insti­tute to house 42 new online exhi­bi­tions. Each exhib­it fea­tures, in Google’s words, “a nar­ra­tive which links the archive mate­r­i­al togeth­er to unlock the dif­fer­ent per­spec­tives, nuances and tales behind these events.” The exhibits also ben­e­fit from an abun­dance of poignant human sto­ries.

The Auschwitz-Birke­neau State Muse­um, for exam­ple, pro­vid­ed mate­ri­als for the exhib­it Trag­ic Love at Auschwitz, which fol­lows the rela­tion­ship between a Jew­ish woman and a Pol­ish man, both pris­on­ers of the Nazis. You can also watch the only exist­ing film images of Anne Frank, part of the thought­ful and touch­ing Anne Frank exhib­it. Or expe­ri­ence an entire­ly dif­fer­ent exhib­it, Years of Dolce Vita, which rev­els in the sen­su­al­i­ty of Ital­ian film from the mid-cen­tu­ry. Cre­at­ed in part­ner­ship with an Ital­ian gov­ern­ment film insti­tute, Google’s exhib­it is a sun­ny romp through the archi­tec­ture, fash­ion and food of post-Cold War Italy.

Oth­er exhibits focus on Steve BikoThe Coro­na­tion of Queen Eliz­a­beth II, and D‑Day. Enter the full col­lec­tion here.

Relat­ed Con­tent:

Google Releas­es “Course Builder,” an Open Source Plat­form for Build­ing Your Own Big Online Cours­es

Kate Rix writes about dig­i­tal cul­ture, teach­ing and high­er edu­ca­tion. Vis­it her work online at .

 

Reef View: Google Gives Us Stunning Underwater Shots of Great Coral Reefs

Most of us have looked up our own address­es using Google Street View. But have you ever wished you could vir­tu­al­ly dive right into the ocean, lake or riv­er near your home?

It may not be long until you can. Google has tak­en its Street View mod­el, com­plete with direc­tion­al arrows and swipe-con­trolled scal­ing, and plunged into the watery uni­verse.

In a col­lab­o­ra­tion with a major sci­en­tif­ic study of the ocean, Street View now includes panoram­ic views of six of the world’s liv­ing coral reefs. These images, shot using a spe­cial cam­era, allow us to zoom in and see schools of fish and sea tur­tles make their way over the sea floor off the coast of Australia’s Heron Island. Check out the shape and tex­ture of this ancient vol­canic rock near Apo Island in the Philip­pines.

Above the Moloki­ni Crater near Maui you might be sur­prised to stum­ble upon some oth­er snorklers.

Scoot­ing along is amaz­ing­ly fun and the pho­to­graph­ic clar­i­ty is incred­i­ble. Take a cool swim with a man­ta ray and an under­wa­ter pho­tog­ra­ph­er off the Great Bar­ri­er Reef. It real­ly does feel like you’re there—only you’re not (and the Google water­marks bring you back to real­i­ty ).


View Larg­er Map

Pho­tos come cour­tesy of the Catlin Seav­iew Sur­vey, an inter­na­tion­al study of the oceans. Researchers use a con­tin­u­al 360 degree panoram­ic cam­era to cap­ture under­wa­ter images. In deep­er trench­es, they send the cam­era down on robots.

Sci­en­tists with the study say that some 95 per­cent of the ocean still hasn’t been seen by the human eye. Short of trav­el­ing to all these spots our­selves, this may be our best chance to bring that num­ber down.

Relat­ed Con­tent:

Per­pet­u­al Ocean: A Van Gogh-Like Visu­al­iza­tion of our Ocean Cur­rents

Google Street View Opens Up a Look at Shackleton’s Antarc­tic

Tour the Ama­zon with Google Street View; No Pass­port Need­ed

Google Art Project Expands, Bring­ing 30,000 Works of Art from 151 Muse­ums to the Web

Kate Rix is an Oak­land-based free­lance writer. See more of her work at .

Heat Mapping the Rise of Bruce Springsteen: How the Boss Went Viral in a Pre-Internet Era

A friend of mine and for­mer musi­cal col­lab­o­ra­tor was mar­ried this past week­end in Asbury Park, New Jer­sey, where Spring­steen got his start with his first album in 1973. This was deliberate—she’s  a die-hard Jer­sey girl and the biggest Spring­steen fan I’ve ever met. But while Spring­steen is firm­ly root­ed in his work­ing-class New Jer­sey, he is also a poet of Amer­i­cana writ large (Nebras­ka is my favorite record), and his songs are as much cel­e­bra­tions of his home state as they are eulo­gies of it, or rous­ing calls to hit the road and leave the Jerz behind. All that’s to say, Spring­steen is some­thing of a rock-and-roll geo­g­ra­ph­er, so he’s the per­fect sub­ject for the Map­brief project above which charts his career from folk trou­ba­dour to are­na-rock hit­mak­er and back again–from 1973 to the present–by show­ing the impact of each album’s tour on a map of the U.S. Here are some things to keep in mind as you watch the visu­al­iza­tion above:

    • each red dot is a per­for­mance (data cour­tesy of the Killing Floor data­base).
    • the inten­si­ty or “heat” gen­er­at­ed is a func­tion of the loca­tion of a show, the size of the venue, and inverse­ly cor­re­lat­ed with the over­all pop­u­la­tion with­in 40km of the con­cert loca­tion. So for instance, a sin­gle are­na show in New York City will gen­er­ate less heat than a sin­gle are­na show in Oma­ha, NE.
    • there is a taper­ing effect applied so return­ing to a par­tic­u­lar area with­in a few months will reflect a cumu­la­tive heat effect (**Click here for inter­ac­tive map ver­sion).

Using the geographer’s method­ol­o­gy of read­ing expan­sion dif­fu­sion and hier­ar­chi­cal dif­fu­sion, cre­ator Bri­an Tim­o­ny draws some inter­est­ing con­clu­sions about the nature of “going viral” in a pre-inter­net age, and about the con­tin­u­ing impor­tance of place, despite its osten­si­ble era­sure by the Inter­net. Tim­o­ny writes, “the Jer­sey Shore pro­vid­ed a unique, acces­si­ble sym­bol­ic res­o­nance to audi­ences that res­onates as a Place.  (In stark con­trast to the way a mil­lion bands from Brook­lyn today fail to con­vince the rest of us of the intrin­sic awe­some­ness of…Brooklyn.)”

It’s worth noth­ing that almost none of those “Brook­lyn” bands actu­al­ly come from Brook­lyn and can claim it in the way Spring­steen claims the Jer­sey Shore. That kind of anchor has always seemed to give him license to explore musi­cal forms and metaphors from the South and Mid­west in authen­tic and per­son­al ways. A coun­terex­am­ple, of course, is Bob Dylan, who seems to come from nowhere at all, but the wan­der­ing mys­tic min­strel also fig­ures into Timony’s scheme. He con­cludes by not­ing that the abil­i­ty of Spring­steen, Dylan, and Leonard Cohen to still com­mand the stage and defy the cult of youth in pop cul­ture exem­pli­fies “the wise-man/shaman/en­ter­tain­er who is best equipped to chan­nel both what the audi­ence wants to hear and what it needs to hear.” Not a strict­ly “geo­graph­i­cal” point, but it’s a hard one to argue with all the same.

via Metafil­ter

Josh Jones is a doc­tor­al can­di­date in Eng­lish at Ford­ham Uni­ver­si­ty and a co-founder and for­mer man­ag­ing edi­tor of Guer­ni­ca / A Mag­a­zine of Arts and Pol­i­tics.

Relat­ed Con­tent:

Bruce Spring­steen Sin­gin’ in the Rain in Italy, and How He Cre­ates Pow­er­ful Imag­i­nary Worlds

Bruce Springsteen’s Per­son­al Jour­ney Through Rock ‘n’ Roll (Slight­ly NSFW But Sim­ply Great)

Google Releases “Course Builder,” an Open Source Platform for Building Your Own Big Online Courses

Ear­li­er this year, we saw Udac­i­ty and Cours­era take flight, two online ven­tures ded­i­cat­ed to offer­ing Mas­sive Open Online Cours­es (MOOCs) and democ­ra­tiz­ing edu­ca­tion. Caught off-guard, tra­di­tion­al uni­ver­si­ties have scram­bled to get a foothold in this brave new world of e‑learning, and 16 uni­ver­si­ties have already signed agree­ments to offer their own MOOCs through Cours­era. We wel­come that trend. But, if you talk with profs at these uni­ver­si­ties, they often ask these ques­tions: Why are we pay­ing good mon­ey to devel­op cours­es that will build Cours­er­a’s busi­ness (which is for-prof­it and VC-backed)? Or why are we cre­at­ing cours­es for a plat­form that we don’t con­trol or have a stake in? They ask these ques­tions when they’re not oth­er­wise ask­ing “what will hap­pen to our jobs and beloved uni­ver­si­ties in 20 years?”

For schools ask­ing those ques­tions, Google might have an answer. Accord­ing to an announce­ment yes­ter­day, Google is releas­ing the code base for Course Builder, a new open source plat­form that will give indi­vid­ual edu­ca­tors and uni­ver­si­ties the abil­i­ty to cre­ate MOOCs of their own. As Peter Norvig, Google’s Direc­tor of Research, explains above, the com­pa­ny gave the plat­form a test dri­ve this sum­mer when it offered Pow­er Search­ing with Google, a course attend­ed by 155,000 reg­is­tered stu­dents. Now you can try it out too and bring MOOCs in-house, under your own con­trol. You can find doc­u­men­ta­tion to get start­ed here. But, as Norvig warns, you’ll need some tech skills in your toolk­it to make ini­tial head­way. In the future, you can almost guar­an­tee that the soft­ware will become user-friend­ly for every­one straight out of the box.

Already schools like Stan­fordIndi­ana Uni­ver­si­ty, and UC San Diego are giv­ing Course Builder a look. Keep an eye on it.

Update: Stan­ford reports today that it is try­ing out its own open source plat­form. It’s called Class2Go. Learn more about it here.

Relat­ed Con­tent:

500 Free Online Cours­es from Great Uni­ver­si­ties

Free Online Cer­tifi­cate Cours­es from Great Uni­ver­si­ties: A Com­plete List

by | Permalink | Make a Comment ( 3 ) |

What Makes Paris Look Like Paris? A Creative Use of Google Street View

You know the archi­tec­ture of Paris when you see it. But what makes Parisian archi­tec­ture dis­tinc­tive? What visu­al ele­ments come togeth­er to pro­duce a par­tic­u­lar urban land­scape? Five schol­ars from Carnegie Mel­lon and the École nor­male supérieure are try­ing to give pre­cise answers to those ques­tions. And they’re tak­ing a nov­el approach. They’re run­ning a large repos­i­to­ry of geo­t­agged imagery from Google Street View through a pro­pri­etary algo­rithm and then iden­ti­fy­ing the dis­tinc­tive archi­tec­tur­al ele­ments for each locale — the street signs, win­dows, bal­conies that make a city unique. Their exper­i­ment (all summed up in a short abstract here) cov­ers Paris, Lon­don, Prague, Barcelona, Milan, New York, Boston, Philadel­phia, San Fran­cis­co, San Paulo, Mex­i­co City, and Tokyo.

Relat­ed Con­tent:

Google “Art Project” Brings Great Paint­ings & Muse­ums to You

Google Street View Opens Up a Look at Shackleton’s Antarc­tic

Tour the Ama­zon with Google Street View; No Pass­port Need­ed

by | Permalink | Make a Comment ( 4 ) |

Serial Entrepreneur Damon Horowitz Says “Quit Your Tech Job and Get a Ph.D. in the Humanities”

Damon Horowitz, a phi­los­o­phy pro­fes­sor and “ser­i­al entre­pre­neur,” recent­ly joined Google as an In-House Philosopher/Director of Engi­neer­ing. Pri­or to his work at Google, Horowitz co-found­ed Aard­vark, Per­spec­ta, and a num­ber of oth­er tech com­pa­nies. In this talk at Stan­ford Uni­ver­si­ty’s 2011 Bib­lioTech con­fer­ence on “Human Expe­ri­ence,”  Horowitz explains why he left a high­ly-paid tech career, in which he sought the keys to arti­fi­cial intel­li­gence, to pur­sue a Ph.D. in Phi­los­o­phy at Stan­ford (the text of the talk is avail­able here).

Horowitz offers fel­low techies a for­mi­da­ble chal­lenge, but a worth­while one. In say­ing so, I must con­fess a bias: As a stu­dent and teacher of the human­i­ties, I have watched with some dis­may as the cul­ture becomes increas­ing­ly dom­i­nat­ed by tech­ni­cians who often ignore or dis­miss press­ing philo­soph­i­cal and eth­i­cal prob­lems in their quest to build a bet­ter world. It is grat­i­fy­ing to hear from some­one who rec­og­nized this issue by (tem­porar­i­ly) giv­ing up what he admits was a great deal of pow­er and soci­etal priv­i­lege and head­ed back to the class­room.

Horowitz describes his intel­lec­tu­al jour­ney from “tech­nol­o­gist” to philoso­pher with pas­sion and can­dor, and con­cludes that as a result of his aca­d­e­m­ic inquiry, he “no longer looks for machines to solve all of our prob­lems for us,” and no longer assumes that he knows what’s best for his users. This kind of humil­i­ty and intel­lec­tu­al flex­i­bil­i­ty is, ide­al­ly, the out­come of a high­er degree in the human­i­ties, and Horowitz uses his own tri­als to make a case for bet­ter crit­i­cal think­ing, for a “human­is­tic per­spec­tive,” in the tech sec­tor and else­where. For exam­ples, see Horow­itz’s TED talks on a “moral oper­at­ing sys­tem” and “phi­los­o­phy in prison.” Com­pli­cat­ing Google’s well-known, unof­fi­cial slo­gan “don’t be evil,” Horowitz, draw­ing on Han­nah Arendt, believes that most of the evil in the world comes not from bad inten­tions but from “not think­ing.”

In a relat­ed Stan­ford talk (above) from the same sem­i­nar, Maris­sa May­er, for­mer Vice Pres­i­dent of Con­sumer Prod­ucts at Google, dis­cuss­es how she incor­po­rat­ed the human­i­ties into prod­uct inno­va­tion at Google. The first female engi­neer at Google (and its youngest exec­u­tive at the time of this talk), she has made head­lines recent­ly, becom­ing the new CEO of Yahoo.

Relat­ed Con­tent:

The Illus­trat­ed Guide to a Ph.D.

The Ph.D. Grind: Philip J. Guo’s Free Mem­oir Offers An Insider’s Look at Doc­tor­al Study

Free Online Busi­ness Cours­es

Josh Jones is a doc­tor­al can­di­date in Eng­lish at Ford­ham Uni­ver­si­ty and a co-founder and for­mer man­ag­ing edi­tor of Guer­ni­ca / A Mag­a­zine of Arts and Pol­i­tics.

Take a Panoramic Tour of NASA’s Kennedy Space Center with Google Street View

The Kennedy Space Cen­ter in Flori­da turns 50 this year. To cel­e­brate the occa­sion, NASA and Google Street View have teamed up to give the pub­lic unprece­dent­ed access to this cen­ter of space inno­va­tion. Start­ing today, you can explore 6,000 panoram­ic views of the Space Cen­ter. Some of the high­lights tout­ed by Google include:

You can start your tour here. Oth­er great places to vis­it with Street View include: Pom­peii and oth­er his­tor­i­cal sites, the Ama­zon BasinShackleton’s Antarc­tic, Ver­sailles, The White House, and 151 Great Muse­ums Across the Globe.

via Giz­mo­do and Google

« Go BackMore in this category... »
Quantcast