Discover Japan’s Oldest Surviving Cookbook Ryori Monogatari (1643)

Maybe your inter­est in Japan was first stoked by the sto­ry of the sev­en­teenth-cen­tu­ry shō­gun Toku­gawa Ieya­su and his cam­paign to uni­fy the coun­try. Or maybe it was Japan­ese food. Either way, culi­nary and his­tor­i­cal sub­jects have a way of inter­twin­ing in every land — not to men­tion mak­ing count­less pos­si­ble lit­er­ary and cul­tur­al con­nec­tions along the way. For the curi­ous mind, enjoy­ing a Japan­ese meal may well lead, soon­er or lat­er, to read­ing Japan’s old­est cook­book. Pub­lished in 1643, the sur­viv­ing edi­tion of Ryori Mono­gatari (var­i­ous­ly trans­lat­ed as “Nar­ra­tive of Actu­al Food Prepa­ra­tion” or, more sim­ply, “A Tale of Food”) resides at the Tokyo Nation­al Muse­um, but you can read a fac­sim­i­le at the Tokyo Met­ro­pol­i­tan Library.

Trans­la­tor Joshua L. Bad­g­ley did just that in order to pro­duce an online Eng­lish ver­sion of the ven­er­a­ble recipe col­lec­tion. In an intro­duc­to­ry essay, he describes his trans­la­tion process and offers some his­tor­i­cal con­text as well. Ryori Mono­gatari was writ­ten ear­ly in the era of the Toku­gawa shogu­nate, which had been found­ed by the afore­men­tioned Ieya­su.

“For the pre­vi­ous 120 years, the coun­try had been engulfed in civ­il wars,” but this “Age of War­ring States” also “saw the first major con­tact with Euro­peans through the Por­tuguese, who land­ed in 1542, and lat­er saw the inva­sion of Korea.” The for­eign­ers “brought with them new ideas, and access to a new world of food, which con­tin­ues to this day in the form of things like tem­pu­ra and kasutera (castel­la).”

Con­sol­i­dat­ed by Ieya­su, Japan’s sub­se­quent 250-year-long peace “saw an increased empha­sis on schol­ar­ship, and many books on the his­to­ry of Japan were writ­ten in this time. In addi­tion, trav­el jour­nals were becom­ing pop­u­lar, indi­cat­ing var­i­ous spe­cial­ties and del­i­ca­cies in each vil­lage.” The now-unknown author of Ryori Mono­gatari seems to have gone around col­lect­ing recipes that had been passed down oral­ly for gen­er­a­tions — hence the some­times vague and approx­i­mate instruc­tions. But unusu­al­ly, note pub­lish­ers Red Cir­cle, the book also “includes recipes for game at a time when eat­ing meat was viewed by most as a taboo.” In it one finds instruc­tions for prepar­ing veni­son, hare, boar, and even rac­coon dog.

Your fas­ci­na­tion with Japan might not have begun with a meal of rac­coon dog. But Ryori Mono­gatari also includes recipes for sashi­mi, sushi, udon and yak­i­tori, all eat­en so wide­ly around the world today that their names no longer mer­it ital­ics. Tak­en togeth­er, the book’s expla­na­tions of its dish­es open a win­dow on how the Japan­ese ate dur­ing the Edo peri­od, named for the cap­i­tal city we now know as Tokyo, which last­ed from 1603 to 1863. (In the video just above, Tast­ing His­to­ry vlog­ger Max Miller makes a typ­i­cal bowl of Edo noo­dles, based on a recipe from the 1643 cook­book.) “From the mid-Edo peri­od,” says the Tokyo Nation­al Muse­um, “restau­rants began to emerge across Japan, reflect­ing a new trend toward enjoy­ing food as recre­ation.” By the late Edo peri­od, an era cap­tured by ukiyo‑e mas­ter Hiroshige, eat­ing out had become a nation­al pas­time. And not so long there­after, going for Japan­ese food would become a culi­nary, his­tor­i­cal, and cul­tur­al treat savored the world over.

Relat­ed Con­tent:

An Archive of 3,000 Vin­tage Cook­books Lets You Trav­el Back Through Culi­nary Time

Cook­pad, the Largest Recipe Site in Japan, Launch­es New Site in Eng­lish

1,000+ His­toric Japan­ese Illus­trat­ed Books Dig­i­tized & Put Online by the Smith­son­ian: From the Edo & Meji Eras (1600–1912)

Tast­ing His­to­ry: A Hit YouTube Series Shows How to Cook the Foods of Ancient Greece & Rome, Medieval Europe, and Oth­er Places & Peri­ods

The New York Times Makes 17,000 Tasty Recipes Avail­able Online: Japan­ese, Ital­ian, Thai & Much More

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

How Ramen Became the Currency of Choice in Prison, Beating Out Cigarettes

The last decade ush­ered in a slew of tra­di­tion­al Japan­ese-style ramen restau­rants — enough to jus­ti­fy ramen maps to New York CityChica­go, and the Bay Area.

Yet most Amer­i­cans still con­ceive of ramen as the pack of sea­son­ing and dehy­drat­ed instant noo­dles that have long sus­tained broke artists and col­lege stu­dents.

Add incar­cer­at­ed per­sons to the list of pack­aged ramen’s most ardent con­sumers.

In the above episode of Vox’s series, The Goods, we learn how those ubiq­ui­tous cel­lo­phane pack­ages have out­stripped cig­a­rettes and postage stamps as the pre­ferred form of prison cur­ren­cy.

Ramen is durable, portable, pack­aged in stan­dard units, avail­able in the prison com­mis­sary, and high­ly prized by those with a deep need to pad their chow hall meals.

Ramen can be used to pay for cloth­ing and hygiene prod­ucts, or ser­vices like laun­dry, bunk clean­ing, dic­ta­tion, or cus­tom illus­tra­tion. Gam­blers can use it in lieu of chips.

Ramen’s sta­tus as the pre­ferred form of exchange also speaks to a sharp decline in the quan­ti­ty and qual­i­ty of food in Amer­i­can penal insti­tu­tions.

Ethno­g­ra­ph­er Michael Gib­son-Light, who spent a year study­ing home­grown mon­e­tary prac­tices among incar­cer­at­ed pop­u­la­tions, notes that slashed prison bud­gets have cre­at­ed a cul­ture of “puni­tive fru­gal­i­ty.”

Called upon to mod­el a demon­stra­bly tough on crime stance and cut back on expen­di­tures, the insti­tu­tions are unof­fi­cial­ly shunt­ing many of their tra­di­tion­al costs onto the pris­on­ers them­selves.

In response, those on the inside have piv­ot­ed to edi­ble cur­ren­cy:

What we are see­ing is a col­lec­tive response — across inmate pop­u­la­tions and secu­ri­ty lev­els, across prison cliques and racial groups, and even across states — to changes and cut­backs in prison food services…The form of mon­ey is not some­thing that changes often or eas­i­ly, even in the prison under­ground econ­o­my; it takes a major issue or shock to ini­ti­ate such a change. The use of cig­a­rettes as mon­ey in U.S. pris­ons hap­pened in Amer­i­can Civ­il War mil­i­tary pris­ons and like­ly far ear­li­er. The fact that this prac­tice has sud­den­ly changed has poten­tial­ly seri­ous impli­ca­tions.

Ramen may be a rel­a­tive­ly new devel­op­ment in the prison land­scape, but culi­nary exper­i­men­ta­tion behind bars is not. From Pruno prison wine to Martha Stewart’s prison grounds crabap­ple jel­ly, it’s a noth­ing ven­tured, noth­ing gained type of deal. Work with what you’ve got.

Gus­ta­vo “Goose” Alvarez, who appears in Vox’s video, col­lect­ed a num­ber of the most adven­tur­ous recipes in his book, Prison Ramen: Recipes and Sto­ries from Behind Bars. Any­one can bring some vari­ety on the spur of the moment by sprin­kling some of your ramen’s sea­son­ing pack­et into your drink­ing water, but amass­ing the ingre­di­ents for an ambi­tious dish like Orange Porkies — chili ramen plus white rice plus ½ bag of pork skins plus orange-fla­vored punch — takes patience and per­se­ver­ance.

Alvarez’s Egg Ramen Sal­ad Sand­wich recipe earns praise from actor Shia LeBoeuf, whose time served is both mul­ti­ple and min­i­mal.

Some­one serv­ing a longer sen­tence has a more com­pelling rea­son to search for the ramen-cen­tered sense of har­mo­ny and well­be­ing on dis­play in Tam­popo, the first “ramen west­ern”:

Appre­ci­ate its gestalt. Savor the aro­mas.

Joe Guer­rero, host of YouTube’s After­Pris­on­Show, is not immune to the plea­sures of some of his ramen-based con­coc­tions, below, despite being on the out­side for sev­er­al years now.

You’re free to wrin­kle your nose at the thought of snack­ing on a crum­bled brick of uncooked ramen, but Guer­rero points out that some­one serv­ing a long sen­tence craves vari­ety in any form they can get. Expe­ri­enc­ing it can tap into the same sense of pride as self-gov­er­nance.

Guerrero’s recipes require a microwave (and a block of ramen).

Even if you’re not par­tic­u­lar­ly keen on eat­ing the fin­ished prod­uct, there’s a sci­ence project appeal to his Ramen Noo­dle Cook­ie. It calls for no addi­tion­al  ingre­di­ents, just ten min­utes cook­ing time, an out­ra­geous prospect in a com­mu­nal set­ting with only one microwave.

Relat­ed Con­tent: 

The Prop­er Way to Eat Ramen: A Med­i­ta­tion from the Clas­sic Japan­ese Com­e­dy Tam­popo (1985)

What Goes Into Ramen Noo­dles, and What Hap­pens When Ramen Noo­dles Go Into You

Japan­ese Ani­ma­tion Direc­tor Hayao Miyaza­ki Shows Us How to Make Instant Ramen

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday.

Tasting History: A Hit YouTube Series Shows How to Cook the Foods of Ancient Greece & Rome, Medieval Europe, and Other Places & Periods

The food of our ances­tors has come back into fash­ion, no mat­ter from where your own ances­tors in par­tic­u­lar hap­pened to hail. Whether moti­vat­ed by a desire to avoid the sup­pos­ed­ly unhealthy ingre­di­ents and process­es intro­duced in moder­ni­ty, a curios­i­ty about the prac­tices of a cul­ture, or sim­ply a spir­it of culi­nary adven­ture, the con­sump­tion of tra­di­tion­al foods has attained a rel­a­tive­ly high pro­file of late. So, indeed, has their prepa­ra­tion: few of us could think of a more tra­di­tion­al food than bread, the home-bak­ing of which became a sweep­ing fad in the Unit­ed States and else­where short­ly after the onset of the COVID-19 pan­dem­ic.

Max Miller, for exam­ple, has baked more than his own share of bread at home. Like no few media-savvy culi­nary hob­by­ists, he’s put the results on Youtube; like those hob­by­ists who devel­op an unquench­able thirst for ever-greater depth and breadth (no pun intend­ed) of knowl­edge about the field, he’s gone well beyond the rudi­ments.

18th-cen­tu­ry Saly Lunn bunsmedieval trencherPom­pei­ian panis quad­ra­tus, even the bread of ancient Egypt: he’s gone a long way indeed beyond sim­ple sour­dough. But in so doing, he’s learned — and taught — a great deal about the vari­ety of civ­i­liza­tions, all of them hearti­ly food-eat­ing, that led up to ours.

“His show, Tast­ing His­to­ry with Max Miller, start­ed in late Feb­ru­ary,” writes Devan Sauer in a pro­file last year for the Phoenix New Times. “Since then, Tast­ing His­to­ry has drawn more than 470,000 sub­scribers and 14 mil­lion views.” Each of its episodes “has a spe­cial seg­ment where Miller explains the his­to­ry of either the ingre­di­ents or the dish’s time peri­od.” These peri­ods come orga­nized into playlists like “Ancient Greek, Roman, & Mesopotami­an Recipes,” “The Best of Medieval & Renais­sance Recipes,” and “18th/19th Cen­tu­ry Recipes.” In his clear­ly exten­sive research, “Miller looks to pri­ma­ry accounts, or anec­do­tal records from the peo­ple them­selves, rather than his­to­ri­ans. He does this so he can get a bet­ter glimpse into what life was like dur­ing a cer­tain time.”

If past, as L.P. Hart­ley put it, is a for­eign coun­try, then Miller’s his­tor­i­cal cook­ery is a form of not just time trav­el, but reg­u­lar trav­el — exact­ly what so few of us have been able to do over the past year and a half. And though most of the recipes fea­tured on Tast­ing His­to­ry have come from West­ern, and specif­i­cal­ly Euro­pean cul­tures, its chan­nel also has a playlist ded­i­cat­ed to non-Euro­pean foods such as Aztec choco­late; the king­ly Indi­an dessert of payasam; and hwa­jeon, the Kore­an “flower pan­cakes” served in 17th-cen­tu­ry snack bars, or eumshik dabang. He’s also pre­pared the snails served at the ther­mopoli­um, the equiv­a­lent estab­lish­ment of the first-cen­tu­ry Roman Empire recent­ly fea­tured here on Open Cul­ture. But how­ev­er impres­sive Miller’s knowl­edge, enthu­si­asm, and skill in the kitchen, he com­mands just as much respect for hav­ing mas­tered Youtube, the true Forum of ear­ly 21st-cen­tu­ry civ­i­liza­tion.

Relat­ed Con­tent:

What Did Peo­ple Eat in Medieval Times? A Video Series and New Cook­book Explain

Cook Real Recipes from Ancient Rome: Ostrich Ragoût, Roast Wild Boar, Nut Tarts & More

How to Bake Ancient Roman Bread Dat­ing Back to 79 AD: A Video Primer

Watch a 4000-Year Old Baby­lon­ian Recipe for Stew, Found on a Cuneiform Tablet, Get Cooked by Researchers from Yale & Har­vard

Cam­bridge Uni­ver­si­ty Pro­fes­sor Cooks 4000-Year-Old Recipes from Ancient Mesopotamia, and Lets You See How They Turned Out

How to Make the Old­est Recipe in the World: A Recipe for Net­tle Pud­ding Dat­ing Back 6,000 BC

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

The Largest Free Kitchen in the World: Discover India’s Golden Temple Which Serves 100,000 Free Meals Per Day

If you find your­self hun­gry in Amrit­sar, a major city in the Indi­an state of Pun­jab, you could do worse than stop­ping into the Gold­en Tem­ple, the largest Sikh house of wor­ship in the world. It thus also oper­ates the largest com­mu­ni­ty kitchen, or lan­gar, in the world, which serves more than 100,000 free meals a day, 24 hours a day. Any­one famil­iar with Sikhism knows that, for its believ­ers, serv­ing food to the hun­gry con­sti­tutes an essen­tial duty: not just to the poor, and cer­tain­ly not just to fel­low Sikhs, but to all com­ers. Wher­ev­er in the world you may live, if there’s a Sikh tem­ple or shrine in the vicin­i­ty, there’s quite pos­si­bly a lan­gar you can vis­it as well.

Of course, no oth­er lan­gar match­es the scale of the Gold­en Tem­ple’s. As explained in the Food Insid­er video above, it oper­ates with a per­ma­nent staff of 300 to 350 employ­ees as well as a large num­ber of vol­un­teers, all of whom work in con­cert with machines around the clock to pro­duce an unend­ing stream of veg­e­tar­i­an meals, which include daal lentil stew and cha­p­ati bread. There’s always been a mar­ket for free food, but recent years have seen increas­es in demand great enough to neces­si­tate the con­struc­tion of addi­tion­al din­ing halls, and total oper­at­ing expens­es come to the equiv­a­lent of some US$4 mil­lion per year. (Every day, $5,000 goes to ghee, or Indi­an clar­i­fied but­ter, alone.)

Apart from the peo­ple of Amrit­sar and pil­grim­age-mak­ing devo­tees, the Gold­en Tem­ple lan­gar has also drawn the atten­tion of culi­nar­i­ly mind­ed trav­el­ers. Take the Cana­di­an Youtu­ber Trevor James, bet­ter known as the Food Ranger, to whose taste for extreme scale and quan­ti­ty the oper­a­tion no doubt appeals. His vis­it also affords him the oppor­tu­ni­ty, before his meal, to be out­fit­ted in tra­di­tion­al dress, up to and includ­ing a Sikh tur­ban. (The Gold­en Tem­ple requires its din­ers to wear a head-cov­er­ing of some kind.) James’ stock of trav­el-vlog­ger superla­tives is near­ly exhaust­ed by the splen­dor of the tem­ple itself before he steps into the kitchen to observe (and even lend a hand in) the cook­ing process. “Look at this,” he exclaims upon tak­ing his seat on the floor of the hall with a tray of his own. “This is an almost spir­i­tu­al meal” — an aura exud­ed whether you believe in Wahe­gu­ru, the gods of street food, or any­thing else besides.

via Metafil­ter

Relat­ed Con­tent:

Learn the His­to­ry of Indi­an Phi­los­o­phy in a 62 Episode Series from The His­to­ry of Phi­los­o­phy With­out Any Gaps: The Bud­dha, Bha­gavad-Gita, Non Vio­lence & More

Intro­duc­tion to Indi­an Phi­los­o­phy: A Free Online Course

Al Jazeera Trav­el Show Explores World Cities Through Their Street Food

When Al Capone Opened a Soup Kitchen Dur­ing the Great Depres­sion: Anoth­er Side of the Leg­endary Mobster’s Oper­a­tion

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

30,000 People Line Up for the First McDonald’s in Moscow, While Grocery Store Shelves Run Empty (1990)

Every­one has wait­ed in a long line — for burg­ers, Broad­way tick­ets, Black Fri­day sales… But few us have the noto­ri­ous queu­ing resilience of the Sovi­ets. “When the first McDonald’s arrived in Moscow in 1990, the city went mad,” Boris Egorov writes at Rus­sia Beyond. “Thou­sands of Mus­covites flocked to the new burg­er joint, form­ing lines sev­er­al kilo­me­ters long in the cen­ter of Moscow on Pushkin­skaya Square.” On its first day, the restau­rant oblit­er­at­ed the pre­vi­ous record for most McDonald’s cus­tomers (9,100 in Budapest), serv­ing over 30,000 peo­ple, a tes­ta­ment to the for­ti­tude of the employ­ees. The CBC news seg­ment on the open­ing above quotes a line from Pushkin to set the scene: “a feast in a time of plague.”

Stereo­types of fast food work­ers as lack­ing in skill and ambi­tion did not find pur­chase here. “The first work­ers,” Egorov notes, “were the crème de la crème of Sovi­et youth: stu­dents from pres­ti­gious uni­ver­si­ties who could speak for­eign lan­guages with bril­liant cus­tomer ser­vice skills.” Their cheer­ful­ness so unnerved some cus­tomers that they were asked to tone it down for Rus­sians “accus­tomed to rude, boor­ish ser­vice.”

Cus­tomers seemed less awed by the iconog­ra­phy than the “sim­ple sight of polite shop work­ers,” wrote an Amer­i­can jour­nal­ist. The restau­rant, once a tourist attrac­tion, notes trav­el site Bridge to Moscow, had “more than 700 seats inside and 200 out­side,” and was once the largest McDonald’s in the world.

The Moscow McDonald’s rep­re­sent­ed more for Rus­sians than an Amer­i­can nov­el­ty. Orig­i­nal cus­tomer Kse­nia Oski­na had nev­er heard of McDonald’s before she vis­it­ed. She lat­er saved her Big Mac box. “I used that Big Mac box for a long time and put my sand­wich in there instead of a lunch­box,” she tells The Wash­ing­ton Post. “I’d clean it, dry it on the heater and then use it again.” It was­n’t about brand recog­ni­tion for many who duti­ful­ly lined up to pay half a day’s wages for a cou­ple “thin slabs of meat and sliced veg­eta­bles between buns of bread.” (Sor­ry… “two all-beef pat­ties, spe­cial sauce, let­tuce, cheese, and a sesame seed bun…..”)

What did Sovi­et Rus­sians, who had not been raised to sing fast food adver­tis­ing jin­gles, see in the new restau­rant? Capitalism’s promis­es of abun­dance. One Sovi­et jour­nal­ist wrote of McDonald’s as “the expres­sion of America’s ratio­nal­ism and prag­ma­tism toward food.” Just months after­ward, the first Piz­za Hut arrived. As the Sovi­et Union dis­solved less than two years lat­er, the coun­try saw the cre­ation of more desire for high-calo­rie, ultra-processed foods with West­ern-style TV ads: most famous­ly a Piz­za Hut spot from 1997 fea­tur­ing the U.S.S.R.’s last pre­mier, Mikhail Gor­bachev. (“Because of him, we have Piz­za Hut!”)

The pol­i­tics may have mat­tered lit­tle to the aver­age Mus­covite McDonald’s cus­tomer in 1990. “Vis­it­ing the restau­rant was less a polit­i­cal state­ment than an oppor­tu­ni­ty to enjoy a small plea­sure in a coun­try still reel­ing from dis­as­trous eco­nom­ic prob­lems and inter­nal polit­i­cal tur­moil,” notes History.com. Large, seem­ing­ly abstract prob­lems had tan­gi­ble effects: the emp­ty gro­cery stores for which the fail­ing empire became famous.

The Moscow McDonald’s was a col­or­ful oasis for its first cus­tomers, who had no sen­ti­men­tal asso­ci­a­tions with burg­ers and fries. Now, those tastes are nos­tal­gic. “I love it,” said Oski­na thir­ty years lat­er. “For some rea­son in Amer­i­ca, it’s not as tasty as it is here.” Insert your own dat­ed Yakov Smirnoff ref­er­ence.

Relat­ed Con­tent: 

Watch Metal­li­ca Play “Enter Sand­man” Before a Crowd of 1.6 Mil­lion in Moscow, Dur­ing the Final Days of the Sovi­et Union (1991)

Watch Andy Warhol Eat an Entire Burg­er King Whopper–While Wish­ing the Burg­er Came from McDonald’s (1981)

The Beau­ti­ful, Inno­v­a­tive & Some­times Dark World of Ani­mat­ed Sovi­et Pro­pa­gan­da (1925–1984)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Watch Orson Welles’ Intoxicating Wine Commercials That Became an 80s Cultural Phenomenon

“We will sell no wine before its time”: some Amer­i­cans respond to this phrase with a chuck­le of recog­ni­tion, oth­ers by ask­ing who’ll sell what wine before when. The dif­fer­ence must be gen­er­a­tional, since those alive to watch tele­vi­sion in the late 1970s and ear­ly 80s can’t have avoid­ed hear­ing those words intoned on a reg­u­lar basis — and in no less pow­er­ful a voice than Orson Welles’. Com­ing up on forty years after Cit­i­zen Kane, the for­mer boy-won­der auteur had fall­en on hard times. Strug­gling to com­plete his fea­ture The Oth­er Side of the Wind (lit­tle know­ing that Net­flix would even­tu­al­ly do it for him), he relied on act­ing work to raise pro­fes­sion­al and per­son­al funds. He’d done it before, but now the pro­duc­tions offer­ing him the most lucra­tive roles hap­pened to be com­mer­cials for cheap wine.

Despite hav­ing been cast into the wilder­ness by Hol­ly­wood, if to some degree will­ing­ly, Welles still had cul­tur­al cachet — exact­ly what the high­er-ups at the mass-mar­ket Cal­i­for­nia wine pro­duc­er Paul Mas­son thought their brand need­ed. Mak­ing use of Welles’ late-peri­od pub­lic image as a Fal­staffi­an gour­mand, Paul Mas­son com­mis­sioned a series of tele­vi­sion com­mer­cials and print adver­tise­ments in which he per­son­al­ly endors­es a range of their vari­etals.

In com­par­ing Paul Mas­son’s “Emer­ald Dry” to Beethoven’s Fifth Sym­pho­ny and Gone With the Wind, two works of art known for their pro­longed ges­ta­tion peri­ods, Welles also implic­it­ly acknowl­edged his own artis­tic rep­u­ta­tion for mak­ing films of genius, if films of genius few and far between.

Though Welles balked at the effron­tery of a script com­par­ing Paul Mas­son wine to a Stradi­var­ius vio­lin, he was­n’t with­out gen­uine appre­ci­a­tion for the prod­uct. “Orson liked Paul Masson’s caber­net,” said John Annar­i­no, the adman at DDB Need­ham who han­dled the Paul Mas­son account. “He often called the ad agency and instruct­ed, ‘Send more red.’ ” He also hap­pened to be a high­ly expe­ri­enced booze sales­man: “As ear­ly as 1945 he had done a radio spot for Cres­ta Blan­ca Wines,” writes Inside Hook’s Aaron Gold­farb. “By 1972 he was doing print work with Jim Beam bour­bon. By 1975 he was hawk­ing Carls­berg Lager. That same year, he pitched Domecq Sher­ry, Sande­man port (in which he por­trayed their ‘Sande­man Don’ char­ac­ter) and Nikka Japan­ese Whiskey, which were a huge hit over­seas.”

The cam­paign got Paul Mas­son a sub­stan­tial bump in sales, but it stuck DDB Need­ham with a some­what dif­fi­cult star. This is evi­denced not just by anec­dotes from the set but sur­viv­ing footage that shows Welles, far from dis­dain­ful of the wine at hand, seem­ing­ly too sat­is­fied by it to deliv­er his lines prop­er­ly. Much like the string of increas­ing­ly bit­ter com­plaints cap­tured dur­ing the voiceover record­ing of a Find­us frozen peas com­mer­cial, Welles’ seem­ing­ly drunk­en takes for Paul Mas­son — and even the fin­ished spots — have gone viral in the inter­net age. Rack­ing up mil­lions upon mil­lions of views on Youtube, these videos have begun to bring “We will sell no wine before its time,” a catch­phrase much-ref­er­enced in the 80s, back into the zeit­geist. But then, don’t some things only improve with age?

Relat­ed Con­tent:

An Ani­ma­tion of Orson Welles’ Famous Frozen Peas Rant

Orson Welles Teach­es Bac­carat, Craps, Black­jack, Roulette, and Keno at Cae­sars Palace (1978)

The Improb­a­ble Time When Orson Welles Inter­viewed Andy Kauf­man (1982)

Sal­vador Dali’s 1978 Wine Guide, The Wines of Gala, Gets Reis­sued: Sen­su­al Viti­cul­ture Meets Sur­re­al Art

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Anthony Bourdain Talks About the Big Break That Changed His Life–at Age 44

In 1999, Antho­ny Bourdain’s career seemed to have stalled. While his “prin­ci­pal voca­tion remained his posi­tion as exec­u­tive chef” at New York’s Les Halles, rest­less intel­li­gence and wan­der­lust kept him look­ing for oth­er oppor­tu­ni­ties. “He was 43 years old, rode hard and put up wet,” writes Eliz­a­beth Nel­son at The Ringer, “a recov­er­ing addict with a num­ber of debts and a pen­chant for find­ing trou­ble in fail­ing restau­rants across the city.” He had fought for and won an unde­ni­able mea­sure of suc­cess, but he hard­ly seemed on the thresh­old of the major celebri­ty chef­dom he would main­tain until his death twen­ty years lat­er in 2018.

Then, “in the spring of 2000, his sub­li­mat­ed lit­er­ary ambi­tions sud­den­ly caught up with and then quick­ly sur­passed his cook­ing.” Bourdain’s mem­oir Kitchen Con­fi­den­tial “became an imme­di­ate sen­sa­tion,” intro­duc­ing his icon­o­clasm, acer­bic wit, and out­ra­geous con­fes­sion­al style to mil­lions of read­ers, who would soon become view­ers of his try-any­thing trav­el­ogue series, A Cook’s Tour, No Reser­va­tionsThe Lay­over, and Parts Unknown, as well as loy­al read­ers of his sub­se­quent books, and even fic­tion like as Gone Bam­boo, a crime nov­el soon to become a TV series.

How did Bour­dain first get his win­ning per­son­al­i­ty before the mass­es? It all start­ed with a 1999 New York­er arti­cle called “Don’t Eat Before Read­ing This,” the pre­de­ces­sor to Kitchen Con­fi­den­tial and an essay that begins with what we might now rec­og­nize as a pro­to­typ­i­cal­ly Bour­dain­ian sen­tence: “Good food, good eat­ing, is all about blood and organs, cru­el­ty and decay.” In the inter­view clip above, from Bourdain’s final, 2017 inter­view with Fast Com­pa­ny, he talks about how the sto­ry led to his “huge break” just a cou­ple days after it ran, when a Blooms­bury edi­tor called with an offer of “the stag­ger­ing­ly high price of fifty thou­sand dol­lars to write a book.”

Every­one who loves Bourdain’s writing—and who loved his gen­er­ous, ecu­meni­cal culi­nary spirit—knows why Kitchen Con­fi­den­tial changed his life overnight, as he says. Yes, “food is pain,” as he writes in the book’s “First Course,” but also, “food is sex”—”the delights of Por­tuguese squid stew, of Well­fleet oys­ters on the half­shell, New Eng­land clam chow­der, of greasy, won­der­ful, fire-red chori­zo sausages, kale soup, and a night when the striped bass jumped right out of the water and onto Cape Cod’s din­ner tables.” Bourdain’s prose lingers over every delight, prepar­ing us for the escapades to come.

In Kitchen Con­fi­den­tial, the exhaus­tion, “sheer weird­ness,” and con­stant “threat of dis­as­ter,” that attend New York kitchen life (and life “inside the CIA”—the Culi­nary Insti­tute of Amer­i­ca, that is), becomes fleshed out with scenes of culi­nary deca­dence the likes of which most read­ers had nev­er seen, smelled, or tast­ed. Fans craved more and more from the chef who wrote, in 1999, just before he would become a best­selling house­hold name, “my career has tak­en an eeri­ly appro­pri­ate turn: these days, I’m the chef de cui­sine of a much loved, old-school French brasserie/bistro where… every part of the animal—hooves, snout, cheeks, skin, and organs—is avid­ly and appre­cia­tive­ly pre­pared and con­sumed.”

Read Bourdain’s New York­er essay here and see his full 2017 inter­view with Fast Com­pa­ny just above.

via @Yoh31

Relat­ed Con­tent:

Life Lessons from Antho­ny Bour­dain: How He Devel­oped His Iron Pro­fes­sion­al­ism, Achieved Cre­ative Free­dom & Learned from Fail­ure

Watch Antho­ny Bourdain’s Free Show, Raw Craft Where He Vis­its Crafts­men Mak­ing Gui­tars, Tat­toos, Motor­cy­cles & More (RIP)

Michael Pol­lan Explains How Cook­ing Can Change Your Life; Rec­om­mends Cook­ing Books, Videos & Recipes

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

The Life & Death of an Espresso Shot in Super Slow Motion

Some YouTu­ber post­ed online a pret­ty nice clip of an espres­so shot being pulled from a La Mar­zoc­co FB80 espres­so machine at 120 frames per sec­ond. They rec­om­mend mut­ing the sound, then putting on your own music. I gave it a quick shot with the famous sound­track for Kubrick­’s 2001: A Space Odyssey. And I’ll be damned, it syncs up pret­ty well. Have a bet­ter sound­track to rec­om­mend? Feel free to let us know in the com­ments sec­tion below.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

An Espres­so Mak­er Made in Le Corbusier’s Bru­tal­ist Archi­tec­tur­al Style: Raw Con­crete on the Out­side, High-End Parts on the Inside

Cof­fee Entre­pre­neur Rena­to Bialet­ti Gets Buried in the Espres­so Mak­er He Made Famous

How William S. Bur­roughs Used the Cut-Up Tech­nique to Shut Down London’s First Espres­so Bar (1972)

The Hertel­la Cof­fee Machine Mount­ed on a Volk­swa­gen Dash­board (1959): The Most Euro­pean Car Acces­so­ry Ever Made

Philoso­phers Drink­ing Cof­fee: The Exces­sive Habits of Kant, Voltaire & Kierkegaard

“The Vertue of the COFFEE Drink”: An Ad for London’s First Cafe Print­ed Cir­ca 1652

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Open Culture was founded by Dan Colman.