One of the things I miss about livÂing in a city with a subÂway sysÂtem is the myrÂiÂad thoughtÂful design eleÂments that go into manÂagÂing a perÂpetÂuÂal flow of tourists and comÂmuters. New York’s subÂway map presents us with an iconÂic tanÂgle of interÂlockÂing tribÂuÂtaries resemÂbling diaÂgrams of a cirÂcuÂlaÂtoÂry sysÂtem. The NYC system’s ingeÂniousÂly simÂple graphÂic preÂsenÂtaÂtion of letÂtered and numÂbered trains, encirÂcled in their corÂreÂspondÂing colÂors, can be read by most anyÂone with a rudiÂmenÂtaÂry grasp on the EngÂlish alphabet—from a new lanÂguage learnÂer to a small child. The WashÂingÂton, DC subÂway sysÂtem, though a much more proÂsaÂic affair overÂall, whisks ridÂers through impresÂsiveÂly cavÂernous, catÂaÂcomb-like staÂtions, with bruÂtalÂist tile and conÂcrete honÂeyÂcombs that seem to go on forÂevÂer. The squigÂgly lines of its colÂor-codÂed map likeÂwise promise ease of use and legÂiÂbilÂiÂty.
And then there are the hours of readÂing time grantÂed by a subÂway comÂmute, a leisure I’ve relinÂquished now that I rely on car and bike. So you can imagÂine my enviÂous delight in learnÂing about Brazil’s TickÂet Books, which are exactÂly what they sound like—books that work as subÂway tickÂets, designed with the minÂiÂmalÂist care that major tranÂsit sysÂtems do so well. And what’s more, they’re free: “To celÂeÂbrate World Book Day last April 23rd,” writes “future-forÂward online resource” PSFK, “[BrazilÂlian pubÂlishÂer] L&PM gave away 10,000 books for free at subÂway staÂtions across SĂŁo Paulo. Each book came with ten free trips.” RidÂers could then recharge them and use the books again or pass them on to othÂers to encourÂage more readÂing, an imporÂtant pubÂlic serÂvice givÂen that BrazilÂians only read two books per year on averÂage.
With subÂway map-inspired covÂers designed by firm AgĂŞnÂcia Africa, the books include The Great GatsÂby, The Art of War, HamÂlet, MurÂder Alley by Agatha Christie, HunÂdred Love SonÂnets by Pablo NeruÂda, and more (includÂing comÂic colÂlecÂtions from Charles Schulz and Garfield’s Jim Davis). Watch an explainÂer video at the top of the post and see some loveÂly images of the book covÂers above. The camÂpaign won three troÂphies at the Cannes Lions FesÂtiÂval in the catÂeÂgories “ProÂmo,” “OutÂdoor,” and “Design,” and has proved so popÂuÂlar that pubÂlishÂer L&PM has expandÂed the project to othÂer BrazilÂian cities, givÂing me yet more reaÂson to visÂit Brazil. And if TickÂet Books makes its way to a subÂway-enabled city near me, I may conÂsidÂer movÂing.
RelatÂed ConÂtent:
ComÂmuters Can DownÂload Free eBooks of RussÂian ClasÂsics While RidÂing the Moscow Metro
Artist AniÂmates Famous Book CovÂers in an EleÂgant, UnderÂstatÂed Way
Josh Jones is a writer and musiÂcian based in Durham, NC. FolÂlow him at @jdmagness