If you don’t move, nothÂing hapÂpens. — Jeff Koons
Jeff Koons, the subÂject of Oscar Boyson’s recent pop video essay, above, is sureÂly one of the most wideÂly known livÂing artists. As with felÂlow artists Damien Hirst and Cindy SherÂman the spotÂlight has proÂduced an army of detracÂtors who know very litÂtle about him, or his large, far-rangÂing body of work.
The choice of ScarÂlett JohansÂson to proÂvide snarky secÂond-perÂson narÂraÂtion might not jolÂly Koons’ naysayÂers into susÂpendÂing judgÂment long enough for a propÂer reinÂtroÂducÂtion. (His show-and-tell disÂplay of his Venus of WilÂlenÂdorf cofÂfee mug causÂes her to quip, “You sexy mothÂerÂfuckÂer.” Ugh.)
On the othÂer hand, there’s rapÂper PharÂrell Williams’ onscreen obserÂvaÂtion that, “We need haters out there. They’re our walkÂing affirÂmaÂtions that we’re doing someÂthing right.”
The potenÂtial for clamÂorous negÂaÂtive reacÂtion has nevÂer proÂpelled Koons to shy away from doing things on the grand scale in the pubÂlic areÂna, as the giant open air disÂplay of such sculpÂtures as “SeatÂed BalÂleÂriÂna,” “BalÂloon Flower,” and “PupÂpy” will attest.
SureÂly, the genial affect he brings to the film is not what those who abhor “Made in HeavÂen,” a series of erotÂic 3‑D self-porÂtraits co-starÂring his then-wife, porn-star Ilona “CicÂciÂoliÂna” Staller, would have expectÂed.
Nor does he come off as a panÂderÂing, high priest of kitsch, someÂthing cerÂtain to disÂapÂpoint those who abhor “Michael JackÂson and BubÂbles,” his gaudy, largÂer-than-life glazed porceÂlain sculpÂture of the King of Pop and his pet chimp.
“Kitsch is a word I realÂly don’t believe in,” he smiles (posÂsiÂbly all the way to the bank).
Instead, he veers toward reflecÂtion, a fitÂting preÂocÂcuÂpaÂtion for an artist givÂen to mirÂror-polÂished stainÂless steel and more recentÂly, gazÂing balls of the sort comÂmonÂly found on 20th-cenÂtuÂry AmerÂiÂcan lawns. He wants viewÂers to take a good look at themÂselves, along with his work.
Those whose hearts are set against him are unlikeÂly to be swayed, but the undeÂcidÂed and open-mindÂed might softÂen to a list of influÂences includÂing Duchamp, Dali, DaVinÂci, FragÂoÂnard, BerniÂni, and Manet.
DitÂto the opinÂions of a diverse array of talkÂing heads like Frank Gehry, LarÂry Gagosian, and felÂlow post-modÂernist David Salle, who praisÂes Koons’ artisÂtic dedÂiÂcaÂtion to “everyÂday AmerÂiÂcan-style hapÂpiÂness.”
RelatÂed ConÂtent:
John Waters: The Point of ConÂtemÂpoÂrary Art
Cindy Sherman’s InstaÂgram Account Goes PubÂlic, RevealÂing 600 New PhoÂtos & Many Strange Self-PorÂtraits
Teens PonÂder MeanÂing of ConÂtemÂpoÂrary Art
Ayun HalÂlÂiÂday is an author, illusÂtraÂtor, theÂater makÂer and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine. FolÂlow her @AyunHalliday.