The volÂume of data in our age is so vast that whole new research fields have blosÂsomed to develÂop betÂter and more effiÂcient ways of preÂsentÂing and orgaÂnizÂing inforÂmaÂtion. One such field is data visuÂalÂizaÂtion, which can be transÂlatÂed in plain EngÂlish as visuÂal repÂreÂsenÂtaÂtions of inforÂmaÂtion.
The PBS “Off Book” series turned its attenÂtion to data visuÂalÂizaÂtion in a short video feaÂturÂing Edward Tufte, a staÂtisÂtiÂcian and proÂfesÂsor emerÂiÂtus at Yale, along with three young designÂers on the fronÂtiers of data visuÂalÂizaÂtion. Titled “The Art of Data VisuÂalÂizaÂtion,” the video does a good job of demonÂstratÂing how good design—from sciÂenÂtifÂic visuÂalÂizaÂtion to pop infographics—is more imporÂtant than ever.
In much the same way that MarÂshall McLuhan spoke about prinÂciÂples of comÂmuÂniÂcaÂtion, Tufte talks in the video about what makes for eleÂgant and effecÂtive design. One of his main points: Look after truth and goodÂness, and beauÂty will look after herÂself.
What does Tufte mean by this? That design is only as good as the inforÂmaÂtion at its core.
For those of us who aren’t designÂers, it’s refreshÂing to conÂsidÂer the eleÂments of good visuÂal stoÂry-telling. And that’s what the best design is, accordÂing to the experts in this video. Every data set, or big bunch of inforÂmaÂtion, has its own core conÂcept, just as every stoÂry has a main charÂacÂter. The designer’s job is to find the hero in the data and then tell the visuÂal stoÂry.
So much of the inforÂmaÂtion we encounter every day is hard to conÂcepÂtuÂalÂize. It’s so big and comÂpliÂcatÂed that a visuÂal renÂderÂing repÂreÂsents it the best. That’s because human brains are wired to take in a lot of inforÂmaÂtion at once. Good designÂers know that deciÂsion-makÂing isn’t linÂear. It’s a super-fast process of recÂogÂnizÂing patÂterns and makÂing sense of them.
InforÂmaÂtion may be more abunÂdant but it isn’t new, and neiÂther is data visuÂalÂizaÂtion. In the video, Tufte talks about stone maps carved by earÂly humans and how those ancient graphÂics form the temÂplate for Google maps.
What comes across in PBS’s video is that data visuÂalÂizaÂtion is an art, and the simÂpler the betÂter. Tufte seems to argue that good data guides the designÂer to do good work, which leads to the quesÂtion: Is the mediÂum no longer, as McLuhan famousÂly comÂmentÂed, the mesÂsage?
RelatÂed ConÂtent:
An AniÂmatÂed VisuÂalÂizaÂtion of Every Observed MeteÂorite That Has Hit Earth Since 861 AD
Watch a Cool and Creepy VisuÂalÂizaÂtion of U.S. Births & Deaths in Real-Time
Kate Rix writes about digÂiÂtal media and eduÂcaÂtion. VisÂit her webÂsite. FolÂlow her on TwitÂter @mskaterix