Jim Henson’s Commercials for Wilkins Coffee: 15 Twisted Minutes of Muppet Coffee Ads (1957–1961)

Drink our cof­fee. Or else. That’s the mes­sage of these curi­ous­ly sadis­tic TV com­mer­cials pro­duced by Jim Hen­son between 1957 and 1961.

Hen­son made 179 ten-sec­ond spots for Wilkins Cof­fee, a region­al com­pa­ny with dis­tri­b­u­tion in the Bal­ti­more-Wash­ing­ton D.C. mar­ket, accord­ing to the Mup­pets Wiki: “The local sta­tions only had ten sec­onds for sta­tion iden­ti­fi­ca­tion, so the Mup­pet com­mer­cials had to be lightning-fast–essentially, eight sec­onds for the com­mer­cial pitch and a two-sec­ond shot of the prod­uct.”

With­in those eight sec­onds, a cof­fee enthu­si­ast named Wilkins (who bears a resem­blance to Ker­mit the frog) man­ages to shoot, stab, blud­geon or oth­er­wise do grave bod­i­ly harm to a cof­fee hold­out named Won­tkins. Hen­son pro­vid­ed the voic­es of both char­ac­ters.

Up until that time, TV adver­tis­ers typ­i­cal­ly made a direct sales pitch. “We took a dif­fer­ent approach,” said Hen­son in Christo­pher Finch’s Of Mup­pets and Men: The Mak­ing of the Mup­pet Show. “We tried to sell things by mak­ing peo­ple laugh.”

The cam­paign for Wilkins Cof­fee was a hit. “In terms of pop­u­lar­i­ty of com­mer­cials in the Wash­ing­ton area,” said Hen­son in a 1982 inter­view with Judy Har­ris, “we were the num­ber one, the most pop­u­lar com­mer­cial.” Hen­son’s ad agency began mar­ket­ing the idea to oth­er region­al cof­fee com­pa­nies around the coun­try. Hen­son re-shot the same spots with dif­fer­ent brand names. “I bought my con­tract from that agency,” said Hen­son, “and then I was pro­duc­ing them–the same things around the coun­try. And so we had up to about a dozen or so clients going at the same time. At the point, I was mak­ing a lot of mon­ey.”

You can watch many of the Wilkins Cof­fee com­mer­cials above. If you’re a glut­ton for pun­ish­ment, there are more on YouTube. And a word of advice: If some­one ever asks you if you drink Wilkins Cof­fee, just say yes.

Relat­ed Con­tent:

Jim Henson’s Orig­i­nal, Spunky Pitch for The Mup­pet Show

Jim Henson’s Zany 1963 Robot Film Uncov­ered by AT&T: Watch Online

Jim Hen­son Pilots The Mup­pet Show with Adult Episode, “Sex and Vio­lence” (1975)

John Cleese, Monty Python Icon, on How to Be Creative

A cou­ple of years ago, Maria Popo­va high­light­ed for us a 2009 talk by John Cleese that offered a hand­book for cre­at­ing the right con­di­tions for cre­ativ­i­ty. Of course, John Cleese knows some­thing about cre­ativ­i­ty, being one of the lead­ing forces behind Mon­ty Python, the beloved British com­e­dy group.

Now, we have anoth­er talk, record­ed cir­ca 1991, where Cleese uses sci­en­tif­ic research to describe what cre­ativ­i­ty is … and what cre­ativ­i­ty isn’t. He starts by telling us, cre­ativ­i­ty is not a tal­ent. It has noth­ing to do with IQ. It is a way of doing things, a way of being — which means that cre­ativ­i­ty can be learned. The rest he explains in 37 thought-filled min­utes.

Relat­ed Con­tent:

Mal­colm McLaren: The Quest for Authen­tic Cre­ativ­i­ty

Amy Tan: The Sources of Cre­ativ­i­ty

The Uni­ver­sal Mind of Bill Evans: Advice on Learn­ing to Play Jazz & The Cre­ative Process

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Watch The Critic: The Oscar-Winning, Animated Film Narrated by Mel Brooks (1963)

One day in ear­ly 1962, Mel Brooks was sit­ting in a New York City the­ater watch­ing an avant-garde film by the Scot­tish-born Cana­di­an ani­ma­tor Nor­man McLaren when he heard some­one in the audi­ence express­ing bewil­der­ment. “Three rows behind me,” Brooks told Ken­neth Tynan for a 1979 New York­er pro­file, “there was an old immi­grant man mum­bling to him­self. He was very unhap­py because he was wait­ing for a sto­ry line and he was­n’t get­ting one.”

Brooks had made a study of old cur­mud­geons ever since he was a boy grow­ing up in a Jew­ish neigh­bor­hood of Brook­lyn. In a 1975 Play­boy inter­view he described his eccen­tric Uncle Joe, who would say to him when he was five years old, “Don’t invest. Put da mon­ey inna bank. Even the land could sink.”

Lat­er, as a young come­di­an learn­ing his craft on the borscht belt cir­cuit, Brooks paid close atten­tion to the elo­cu­tion and tim­ing of the old Yid­dish come­di­ans. After work­ing as a writer for Sid Cae­sar’s ear­ly tele­vi­sion pro­gram, Your Show of Shows, Brooks and fel­low writer Carl Rein­er hit it big as per­form­ers in 1961, with their “2000-Year-Old Man” rou­tine. Rein­er was the straight man inter­view­ing an old man played by Brooks. In one famous scene Rein­er asked, “You knew Jesus?” Brooks replied, “Yeah. He was a thin man, always wore san­dals. Came into the store but nev­er bought any­thing.”

So when he over­heard the old kvetch in the movie the­ater giv­ing a run­ning com­men­tary on his own bewil­der­ment, Brooks rec­og­nized the comedic pos­si­bil­i­ties. He approached direc­tor Ernest Pintoff, whose Oscar-nom­i­nat­ed 1959 short The Vio­lin­ist had been nar­rat­ed by Rein­er, about mak­ing a movie. Pintoff hired artist Bob Heath to cre­ate the ani­ma­tion, and chose Bach to set the high­brow tone. Brooks was 36 years old when he cre­at­ed the voice of the 71-year-old man. As he told Tynan, the com­men­tary was ad-libbed:

I asked my pal Ernie Pintoff to do the visu­als for a McLaren-type car­toon. I told him, ‘Don’t let me see the images in advance. Just give me a mike and let them assault me.’ And that’s what he did…I sat in a view­ing the­atre look­ing at what Ernie showed me, and I mum­bled what­ev­er I felt that old guy would have mum­bled, try­ing to find a plot in this maze of abstrac­tions. We cut it down to three and a half min­utes and called it The Crit­ic.

The film was a crit­i­cal as well as a pop­u­lar suc­cess, win­ning the Acad­e­my Award for best ani­mat­ed short film of 1963. Putting The Crit­ic into per­spec­tive, Samuel Raphael Fran­co of J, the Jew­ish news week­ly, wrote in 2009:

The film is a rel­ic of quin­tes­sen­tial borscht belt humor.…It is also a valu­able soci­o­log­ic por­trait of the pre­dom­i­nant cul­tur­al atti­tudes of Brook­lyn’s first gen­er­a­tion of Russ­ian-Jew­ish immi­grants. The influ­ence of Brooks’ devel­op­ment as a com­ic as a tumm­ler for the crowds in the Catskills sur­faces right away in the first line, “Vat the hell is dis?”

The Crit­ic has been added to the Ani­ma­tion sec­tion of our Free Movies col­lec­tion, and also to our list of 30 Free Oscar Win­ning Films.

My Best Friend’s Birthday, Quentin Tarantino’s 1987 Debut Film

Few­er than 40 min­utes sur­vive of My Best Friend’s Birth­day, the first film direct­ed by Quentin Taran­ti­no. But its brief screen time runs dense with ref­er­ences to Elvis Pres­ley, the Par­tridge Fam­i­ly, A Count­ess from Hong Kong, Rod Stew­art, Deputy Dawg, and That Darn Cat. In between the rapid-fire gab ses­sions, we also wit­ness a slap­stick kung-fu bat­tle and even hear a bit of repur­posed ear­ly-sev­en­ties pop music. Though a fire claimed the sec­ond half of what was pre­sum­ably the pic­ture’s only print, the first half, which you can watch free on YouTube, leaves no doubt as to the iden­ti­ty of its auteur. In some sense, it bears an even deep­er imprint of Taran­ti­no’s per­son­al­i­ty than his sub­se­quent films, since he stars in it as well. To behold the ear­ly-twen­tysome­thing Taran­ti­no por­tray­ing the good-heart­ed and aggres­sive­ly enthu­si­as­tic but jit­tery and dis­tractible rock­a­bil­ly DJ Clarence Poole is to behold the Quentin Taran­ti­no pub­lic per­sona in an embry­on­ic form, a dis­tilled form — or both.

The plot of My Best Friend’s Birth­day, such as it remains, finds Clarence look­ing to give a birth­day present to his pal Mick­ey, who’s been fresh­ly, and harsh­ly, re-reject­ed by an ex-girl­friend. None of Clarence’s ideas — not the cake, not the call girl — work out quite as intend­ed, though now I sup­pose we’ll nev­er know how wrong things real­ly went, or if they man­aged to right them­selves in the end. Yet the trun­cat­ed ver­sion of the film feels some­how more fas­ci­nat­ing — more sat­is­fy­ing, even — than any com­ple­tion I can imag­ine. Both the movie’s hope­less­ly unre­solved sto­ry and its dreamy visu­al qual­i­ty, cour­tesy of a beat­en-up 16-mil­lime­ter print trans­ferred onto what looks like a VHS tape, turn it into the most exper­i­men­tal art Taran­ti­no has ever cre­at­ed. It casts adrift even the direc­tor’s hardi­est fans in a stark south­ern Cal­i­for­nia real­i­ty: long-run­ning argu­ments about mean­ing­less cul­ture, cease­less ele­va­tion of the dis­pos­able, and a vague, loom­ing, but nev­er­the­less con­stant sense of threat. And amid all this, it can still serve up a line like, “What made you inter­est­ed in tack­ling pros­ti­tu­tion as a career goal?”

My Best Friend’s Birth­day appears in our col­lec­tion of Free Movies Online.

Relat­ed con­tent:

Crack­ing Taran­ti­no

Film­mak­ing Advice from Quentin Taran­ti­no and Sam Rai­mi (NSFW)

Quentin Taran­ti­no Gives Sneak Peek of Pulp Fic­tion to Jon Stew­art (1994)

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture. Fol­low him on Twit­ter at @colinmarshall.

Monty Python’s Away From it All: A Twisted Travelogue with John Cleese

And now for some­thing com­plete­ly deli­cious: a rare gem from the Mon­ty Python vault called Away From it All, fea­tur­ing John Cleese as Nigel Far­quhar-Ben­nett, a voice-over artist bad­ly in need of a hol­i­day.

The 13-minute film is a par­o­dy of the mind-numb­ing trav­el­ogues they used to show in movie the­aters. It was pro­duced in 1979 and screened in British and Aus­tralian the­aters as a warm-up for Mon­ty Python’s Life of Bri­an.

The nar­ra­tion was writ­ten by Cleese, who Michael Palin once said was born with a sil­ver tongue in his mouth. “John loves words,” writes Palin in The Very Best of Mon­ty Python, “espe­cial­ly ‘neb­u­lous’, ‘tren­chant’ and ‘ortho­don­tic’. Though most chil­dren’s first word is ‘mama’, John’s was ‘eli­sion’. ‘Mama’ was third, after ‘hydraulics’.” Enjoy.

Relat­ed Con­tent:

John Cleese on the Ori­gin of Cre­ativ­i­ty

The Mon­ty Python Phi­los­o­phy Foot­ball Match Revis­it­ed

Terry Gilliam’s Debut Animated Film, Storytime

Ter­ry Gilliam’s fun­ny debut film, Sto­ry­time, fea­tures three ear­ly exam­ples of the Mon­ty Python ani­ma­tor’s twist­ed take on life. The film is usu­al­ly dat­ed 1968, but accord­ing to some sources it was actu­al­ly put togeth­er sev­er­al years lat­er. The clos­ing seg­ment, “A Christ­mas Card,” was cre­at­ed in late 1968 for a spe­cial Christ­mas-day broad­cast of the chil­dren’s pro­gram Do Not Adjust Your Set, but the oth­er two seg­ments– “Don the Cock­roach” and “The Albert Ein­stein Story”–were broad­cast on the 1971–1972 British and Amer­i­can pro­gram The Mar­ty Feld­man Com­e­dy Machine, which fea­tured Gilliam’s Pythonesque ani­ma­tion sequences at the begin­ning and end of each show. What­ev­er the date of pro­duc­tion, Sto­ry­time (now added to our col­lec­tion of 675 Free Movies Online in the Ani­ma­tion Sec­tion) is an engag­ing stream-of-con­scious­ness jour­ney through Gilliam’s delight­ful­ly absurd imag­i­na­tion. If you’re a Ter­ry Gilliam fan, don’t miss these oth­er relat­ed items:

Ter­ry Gilliam Shows You How to Make Your Own Cutout Ani­ma­tion

Ter­ry Gilliam: The Dif­fer­ence Between Kubrick (Great Film­mak­er) and Spiel­berg (Less So)

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Fact Checking Bill Murray: A Short, Comic Film from Sundance 2008

Bill Mur­ray, sure­ly both Amer­i­ca’s most and least approach­able movie star, seems for almost every­thing yet unavail­able for almost any­thing. Rarely grant­i­ng inter­views, lim­it­ing him­self (most­ly) to roles he actu­al­ly cares about, and famous­ly work­ing with­out an agent, he tends to pop up in places you would­n’t expect him to. Well, aside from Wes Ander­son films, where he’s remained a con­sis­tent pres­ence since 1998’s Rush­more — but remem­ber how star­tling it felt to see the star of Ground­hog Day turn up in such a rel­a­tive­ly small-scale, low-con­cept, gen­re­less pro­duc­tion in the first place? More recent­ly, his extend­ed cameo in Ruben Fleis­cher’s Zom­bieland has become, in the full­ness of time, that pic­ture’s very rai­son d’être. Not long before that, he appeared in a selec­tion at the 2008 Sun­dance Film Fes­ti­val: it was­n’t the lat­est fea­ture from a Wes Ander­son or a Sofia Cop­po­la or a Jim Jar­musch, and in fact not a fea­ture at all, but Peter Kari­nen and Bri­an Sac­ca’s short FCU: Fact Check­ers Unit.

Kari­nen and Sac­ca star as two low­ly fact-check­ers at Dic­tum, a pub­li­ca­tion solid­ly in the tra­di­tion the Unit­ed King­dom calls “lads’ mags.” (“SEX WORK OUTS,” insists one cov­er blurb.) Faced with a draft of an arti­cle on celebri­ty sleep­ing tips that rec­om­mends drink­ing a glass of warm milk before bed, “like Bill Mur­ray,” the fel­lows kneel before a shrine to Alex Tre­bek — their per­son­al god of facts — don their Fact Check­ers Unit wind­break­ers, and go look­ing for Mur­ray’s house. Sens­ing their stum­bling pres­ence, Mur­ray finds our heroes hud­dled in the bath­tub almost imme­di­ate­ly after they’ve bro­ken in. True to his rep­u­ta­tion, Mur­ray has not been easy to find, but true to his pub­lic per­sona, he proves placid­ly will­ing and able to hang out when found. After an evening of M*A*S*H, mar­ti­nis, check­ers, and lounge singing, the FCU boys dis­cov­er the truth about Bill Mur­ray and milk. I won’t, er, spoil it.

I can’t help but admire this cast­ing coup; Kari­nen and Sac­ca must have gone through just as much has­sle as the FCU did to find Bill Mur­ray. (That, or they hap­pened to know him through some coin­ci­den­tal con­nec­tion none of us could ever repli­cate.) Even more impres­sive, in its way, is how they seem­ing­ly craft­ed the struc­ture of FCU: Fact Check­ers Unit to accom­mo­date whichev­er hard-to-come-by celebri­ty they could have man­aged to come by. Per­haps a big­ger fan than I knows of some deep, long-estab­lished con­nec­tions between Bill Mur­ray, lad’s mags, M*A*S*H, and warm milk, but noth­ing stops me from imag­in­ing the Kevin Spacey ver­sion. In fact, I’d like to see the Kevin Spacey ver­sion. Insert a new celebri­ty each week while hold­ing all else equal, and the con­cept could become an avant-garde web series.

You can find this film list­ed in our col­lec­tion of Free Movies Online.

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture. Fol­low him on Twit­ter at @colinmarshall.

RIP Peter Bergman; Hear the Firesign Theatre’s 1970 Masterpiece

“I’m too young to have been around when these were cur­rent,” reads one YouTube com­ment post­ed to a piece of Fire­sign The­atre mate­r­i­al, “but as soon as I heard their first four albums or so, my dad’s jokes sud­den­ly made sense.” Respond­ing to anoth­er clip, some­one else recalls, “My father quot­ed bits of their show through­out my entire child­hood, and as we got old­er we asked where they came from.” A third com­menter appears below yet anoth­er arti­fact from a Fire­sign record: “My dad has been lis­ten­ing to this since it came out in 1969, and I myself have been lis­ten­ing to it since he showed me it when I was sev­en in 1989… and we’re STILL find­ing new things about it.” I count myself in this parade of late-twen­ties-ear­ly-thir­ties lis­ten­ers who embrace enthu­si­asm for the Fire­sign The­atre as their patro­cliny. Hav­ing nev­er known a world with­out all four of these guys whom Robert Christ­gau was call­ing “the grand old men of head com­e­dy” even in 1977, we find our­selves not just dis­mayed but star­tled by the pass­ing of found­ing mem­ber Peter Bergman last Fri­day.

For a refresh­er course — or even a first course — in the inim­itable Fire­sign sen­si­bil­i­ty, look no fur­ther than the quartet’s 1970 album Don’t Crush That Dwarf, Hand Me the Pli­ers, avail­able in four parts on YouTube. Enthu­si­asts of stu­dio-record­ed com­e­dy con­sid­er it the Ulysses of the form (or even its Finnegans Wake), though you won’t have to per­form quite so much schol­ar­ship before you’re allowed to laugh at the jokes.

In the late six­ties and ear­ly sev­en­ties, Bergman and his co-sur­re­al­ists Phil Austin, David Oss­man, and Philip Proc­tor real­ized they could use then-mod­ern record­ing stu­dio tech­nol­o­gy not just as a facil­i­ty for cap­tur­ing com­e­dy, but for cre­at­ing com­e­dy — a new kind of com­e­dy nobody had ever heard before. Lay­er­ing speech upon noise upon son­ic abstrac­tion, the Fire­sign The­atre did with the tra­di­tions of radio com­e­dy what Steely Dan did with those of jazz and rock, craft­ing a dense satir­i­cal polypho­ny of jab, word­play, allu­sion, and con­trolled inar­tic­u­la­cy that yields dif­fer­ent laughs on dif­fer­ent lev­els depend­ing on where, when, and who you are. This proved the ide­al way to tell the sto­ry of Don’t Crush That Dwarf’s pro­tag­o­nist George Leroy Tirebiter, for­mer teen actor and cur­rent wee-hour chan­nel-flip­per in a dystopi­an future Los Ange­les cloud­ed with evan­ge­lism, huck­ster­ism, and creep­ing para­noia.

Bergman him­self said they made their records to be heard about eighty times. If we in this newest wave of adult Fire­sign The­atre fan­dom believe the col­lege sto­ries our fathers tell, Don’t Crush That Dwarf could play eighty times dur­ing the course of a sin­gle par­ty. (Before the inven­tion of the inter­net, I sup­pose you took your intel­lec­tu­al stim­u­la­tion where you found it.) Unlike them, we didn’t come upon the album by way of an insis­tent friend sit­ting us down with a pair of head­phones and a joint; we’ve been hear­ing Dad play the thing since we were in dia­pers. I find it impos­si­ble to imag­ine a child­hood — indeed, an exis­tence — with­out con­stant ref­er­ences to hot-but­tered groat clus­ters, Morse Sci­ence High School, Ersatz Broth­ers Cof­fee, or the Depart­ment of Redun­dan­cy Depart­ment. I haven’t quite heard the Fire­sign Theatre’s mas­ter­piece eighty times yet, but when­ev­er I put on their inter­pre­ta­tion of Hesiod’s five ages of man by way of the five ages of Tirebiter’s life, I lis­ten with the con­fi­dence that it will last me through five of my own.

Links to each part of Don’t Crush That Dwarf, Hand Me the Pli­ers: one, two, three, four

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture. Fol­low him on Twit­ter at @colinmarshall.

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