No light, no civÂiÂlizaÂtion. It’s pretÂty much that simÂple. And it’s this simÂple idea that m ss ng p eces, a BrookÂlyn-based creÂative comÂpaÂny, explores ever so artÂfulÂly in The StoÂry of Light. Here’s how they introÂduce the video:
We have used light for surÂvival, to learn by, to enterÂtain and express ourÂselves, mold expeÂriÂences, and illuÂmiÂnate our imagÂiÂnaÂtions. Inspired by such a sinÂguÂlar stoÂry we set out to creÂate a handÂmade stoÂryÂbook fanÂtaÂsy illusÂtratÂing mileÂstones in the hisÂtoÂry of light. Each chapÂter invites us through the annals of hisÂtoÂry, leadÂing to present day where a new set of posÂsiÂbilÂiÂties are yet to be realÂized in the light of tomorÂrow.
When you reach the end of the video, you’ll realÂize that the clip also douÂbles as a comÂmerÂcial for GE’s new led light bulb. LendÂing an air of coolÂness to a dowdy conÂglomÂerÂate (GE) is no easy feat. But it’s probÂaÂbly not so tough when you’ve already made GE CapÂiÂtal, a huge recipÂiÂent of 2008 bailout monÂey, look ever so hip. GE CapÂiÂtal + TayÂlor GuiÂtars = I think I will buy a MarÂtin, thank you very much.
You can learn more about the makÂing of The StoÂry of Light with this video …
via PSFK