Type selecÂtion is an intenÂsive process that requires intiÂmate knowlÂedge of a brand’s valÂues, audiÂence, comÂpeÂtiÂtion, voice, and goals.
Fonts in Use is a typogÂraÂphy nerd’s dream come true.
The 10-year-old indeÂpenÂdent archive of typogÂraÂphy has colÂlectÂed over 17,000 designs, each using at least one of over 12,000 typeÂface famÂiÂlies from more than 3,500 type comÂpaÂnies. Each font is conÂtexÂtuÂalÂized with images depictÂing them in the wild, on everyÂthing from wine labels and storeÂfronts to book covÂers, record albums, movie posters and of course, adverÂtisÂing of all shapes and sizes.
Fonts can creÂate unlikeÂly bedÂfelÂlows.
The Ramones’ iconÂic seal achieved its presÂiÂdenÂtial look thanks to ITC Tiffany.
OthÂer memÂoÂrable appearÂances include the first ediÂtion covÂer of ItaÂlo Calvino’s experÂiÂmenÂtal novÂel If On a Winter’s Night a TravÂelÂer and the titles for HamÂmer Film’s 1980 antholÂoÂgy TV series, HamÂmer House of HorÂror.
Fonts in Use’s manÂagÂing ediÂtor, FloÂriÂan HardÂwig, describes ITC Tiffany as “Ed BenÂguiat’s 1974 revisÂiÂtaÂtion and interÂpreÂtaÂtion of 19th-cenÂtuÂry faces like West Old Style or Old Style Title,” notÂing such “VicÂtoÂriÂan details” as “large angled serÂifs and sharply terÂmiÂnatÂed diagÂoÂnals.”
The prinÂciÂpal cast of Law & Order underÂwent sevÂerÂal changes over the show’s 20-year run, but Friz QuadraÂta remained a conÂstant, supÂplyÂing titles and such necÂesÂsary details as locaÂtion, time, and date.
Friz QuadraÂta should be equalÂly familÂiar to DunÂgeons & DragÂons playÂers of a cerÂtain age and fans of GarÂden Wafers, the packÂaged cookÂies from Hong Kong that are a staÂple of stateÂside Asian marÂkets.
Artist BarÂbara Kruger’s disÂtincÂtive text-based work places overt comÂmenÂtary in white italÂiÂcized FutuÂra on red bands on top of black and white images.
FutuÂra was also the face of a tourist map to Berlin durÂing the 1936 sumÂmer Olympics and author David Rees’ tongue-in-cheek guide How to SharpÂen PenÂcils: A PracÂtiÂcal & TheÂoÂretÂiÂcal TreaÂtise on the ArtiÂsanal Craft of PenÂcil SharpÂenÂing for WritÂers, Artists, ConÂtracÂtors, Flange TurnÂers, AngleÂsmiths, & CivÂil SerÂvants.
ComÂic Sans may not get much love out in the real world, but it’s well repÂreÂsentÂed in the archive’s user subÂmisÂsions.
You’ll find growÂing numÂbers of fonts in CyrilÂlic, as well as fonts familÂiar to readÂers of ChiÂnese, JapanÂese, KoreÂan, AraÂbic, Greek and Hebrew…
NewÂbie NetÂflix Sans keeps comÂpaÂny with 19th-cenÂtuÂry sans Bureau Grot, a favorite of Vice PresÂiÂdent-Elect Kamala HarÂris…
Fat Albert, TinÂtoretÂto, BenÂguiat Caslon, ScorÂpio, Hoopla and Saphir are your tickÂet back to a far grooviÂer periÂod in the hisÂtoÂry of graphÂic art.
Spend an hour or two rumÂmagÂing through the colÂlecÂtion and we guarÂanÂtee you’ll feel an urgent need to upload typoÂgraphÂic examÂples pulled from your shelves and cabÂiÂnets.
Fonts in Use welÂcomes such subÂmisÂsions, as long as type is clearÂly visÂiÂble in your uploaded image and is—or was—in use (as opposed to an examÂple of letÂterÂing for lettering’s sake). They will also conÂsidÂer cusÂtom typeÂfaces which are hisÂtorÂiÂcalÂly sigÂnifÂiÂcant or othÂerÂwise outÂstandÂing, and those that are availÂable to the genÂerÂal pubÂlic. Please include a short descripÂtion in your comÂmenÂtary, and whenÂevÂer posÂsiÂble, credÂit any designÂers, phoÂtogÂraÂphers, or sources of your image.
TypogÂraÂphy nerds are standÂing by to help.
Begin your exploÂrations of Fonts in Use here. If you’re feelÂing overÂwhelmed, the Staff Picks are a great place to start.
RelatÂed ConÂtent:
The HisÂtoÂry of TypogÂraÂphy Told in Five AniÂmatÂed MinÂutes
Why This Font Is EveryÂwhere: How CoopÂer Black Became Pop Culture’s Favorite Font
Ayun HalÂlÂiÂday is an author, illusÂtraÂtor, theÂater makÂer and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine. She most recentÂly appeared as a French CanaÂdiÂan bear who travÂels to New York City in search of food and meanÂing in Greg Kotis’ short film, L’Ourse. FolÂlow her @AyunHalliday.