Last week, we feaÂtured a trio of ridicuÂlousÂly cute comÂmerÂcials about a cat called KonÂyara. The comÂpaÂny that made them was none othÂer that StuÂdio GhiÂbÂli, Hayao MiyazaÂkÂi’s aniÂmaÂtion shop. Those comÂmerÂcials, drawn in an eleÂgantÂly simÂple style that recalls traÂdiÂtionÂal JapanÂese sumi‑e illusÂtraÂtions, had the same meticÂuÂlous attenÂtion to detail and fluÂid moveÂments that are MiyazaÂkÂi’s tradeÂmark.
As it turns out, GhiÂbÂli didÂn’t restrict its comÂmerÂcial endeavÂors to carÂtoon cats. Above are a bunch of comÂmerÂcials the comÂpaÂny did over the years stretchÂing all the way back to 1992. The ads range from ones about bread to banks to green tea. There are also quite a numÂber of tie-ins from the stuÂdio’s movies, like an ad for LawÂson’s conÂveÂnience stores that feaÂtures colÂlectible dolls from SpirÂitÂed Away. What is fasÂciÂnatÂing about these ads is the range of styles they exhibÂit. Many are done in a way that clearÂly recalls MiyazaÂkÂi’s movies, othÂers look much more minÂiÂmal and much more gesÂturÂal.
In othÂer MiyazaÂki relatÂed news, it turns out that the masÂter isn’t retirÂing after all. FolÂlowÂing the release of his feaÂture The Wind RisÂes in 2013, Hayao MiyazaÂki announced he was getÂting out of the aniÂmaÂtion biz. But as with his numerÂous decÂlaÂraÂtions of retireÂment in the past, it didÂn’t take.
MiyazaÂki is reportÂedÂly makÂing a 10-minute long aniÂmatÂed short called Kemushi no Boro (Boro the CaterÂpilÂlar). The direcÂtor describes the short as “a stoÂry of a tiny, hairy caterÂpilÂlar, so tiny that it may be easÂiÂly squished between your finÂgers.” He has been develÂopÂing on the idea for a couÂple decades now and, in spite of the short’s length, the film is proÂjectÂed to take three years to make.
What might be surÂprisÂing is that the film will be entireÂly comÂputÂer genÂerÂatÂed. MiyazaÂki is perÂhaps the world’s most famous proÂpoÂnent of hand-drawn cel aniÂmaÂtion. As a younger man, he railed against CGI callÂing the method “shalÂlow, fake.” Over the years, howÂevÂer, his feelÂings evolved.
“If [hand-drawn cel aniÂmaÂtion] is a dying craft we can’t do anyÂthing about it,” he told The Guardian back in 2005. “CivÂiÂlizaÂtion moves on. Where are all the fresÂco painters now? Where are the landÂscape artists? What are they doing now? […] ActuÂalÂly I think CGI has the potenÂtial to equal or even surÂpass what the human hand can do. But it is far too late for me to try it.”
ApparÂentÂly it is not.
Boro will screen excluÂsiveÂly in his StuÂdio GhiÂbÂli MuseÂum in MitaÂka, Tokyo, so if you want to see the master’s next work, be preÂpared to fly to Japan.
RelatÂed ConÂtent:
The SimpÂsons Pay WonÂderÂful TribÂute to the AniÂme of Hayao MiyazaÂki
How to Make Instant Ramen ComÂpliÂments of JapanÂese AniÂmaÂtion DirecÂtor Hayao MiyazaÂki
Jonathan Crow is a Los AngeÂles-based writer and filmÂmakÂer whose work has appeared in Yahoo!, The HolÂlyÂwood Reporter, and othÂer pubÂliÂcaÂtions. You can folÂlow him at @jonccrow. And check out his blog VeepÂtoÂpus, feaÂturÂing lots of picÂtures of vice presÂiÂdents with octoÂpusÂes on their heads. The VeepÂtoÂpus store is here.