MTV stands for Music TeleÂviÂsion, and when the netÂwork launched in 1981, its almost entireÂly music video-based proÂgramÂming was true to its name. WithÂin a decade, howÂevÂer, its manÂdate had widened to the point that it had become the natÂurÂal home for pracÂtiÂcalÂly any excitÂing develÂopÂment in AmerÂiÂcan youth culÂture. And for many MTV viewÂers in the earÂly nineÂteen-nineties, youthÂful or othÂerÂwise, nothÂing was quite so excitÂing as LiqÂuid TeleÂviÂsion, whose every broadÂcast conÂstiÂtutÂed a verÂiÂtaÂble fesÂtiÂval of aniÂmaÂtion that pushed the mediÂum’s boundÂaries of posÂsiÂbilÂiÂty — as well, every so often, as its boundÂaries of taste.
LiqÂuid TeleÂviÂsion’s origÂiÂnal three-seaÂson run began in the sumÂmer of 1991 and endÂed in earÂly 1995. All throughÂout, its forÂmat remained conÂsisÂtent, roundÂing up ten or so shorts, each creÂatÂed by difÂferÂent artists. Their themes could vary wildÂly, and so could their aesÂthetÂics: any givÂen broadÂcast might conÂtain more or less conÂvenÂtionÂal-lookÂing carÂtoons, but also stickÂmen, pupÂpets, earÂly comÂputÂer graphÂics, subÂvertÂed nineÂteen-fifties imagery (that mainÂstay of the Gen‑X senÂsiÂbilÂiÂty), JapanÂese aniÂme, and even live action, as in the recurÂring drag-show sitÂcom “Art School Girls of Doom” or the mulÂti-part adapÂtaÂtion of Charles Burns’ DogÂboy.
Burns’ is hardÂly the the only name assoÂciÂatÂed with LiqÂuid TeleÂviÂsion that comics and aniÂmaÂtion fans will recÂogÂnize. OthÂers who gained expoÂsure through it include Bill PlympÂton, John R. DilÂworth, Richard Sala, and Mike Judge, whose series BeavÂis and Butthead and feaÂture film Office Space both began as shorts seen on LiqÂuid TeleÂviÂsion.
But no disÂcusÂsion of the show can exclude Peter Chung’s futurÂisÂtic, quaÂsi-mysÂtiÂcal, diaÂlogue-free Æon Flux, whose eponyÂmous acroÂbatÂic assasÂsin became a culÂturÂal pheÂnomÂeÂnon unto herÂself. The Æon Flux episodes have been cut out of this 22-video LiqÂuid TeleÂviÂsion playlist, but you can also find a colÂlecÂtion of uncut broadÂcasts at the InterÂnet Archive.
The TonÂgal video above credÂits the show’s influÂence to the insight of the show’s creÂator Japhet AshÂer, who saw that “the attenÂtion span of your averÂage TV viewÂer, parÂticÂuÂlarÂly young peoÂple, was getÂting shortÂer and shortÂer.” Hence LiqÂuid TeleÂviÂsion’s modÂel: “If you didÂn’t like the curÂrent short, anothÂer one, which would be totalÂly difÂferÂent, would be along in a few minÂutes. FurÂtherÂmore, if a segÂment was so inexÂplicÂaÂbly bizarre and brain-tickÂling, perÂhaps an even more comÂpelling one would come next.” At the time, this would have been takÂen by some observers — much like MTV itself — as a disÂturbÂing reflecÂtion of an addled, over-stimÂuÂlatÂed younger genÂerÂaÂtion. But with Youtube still about a decade and a half away, it’s fair to say they hadÂn’t seen anyÂthing yet.
RelatÂed conÂtent:
Watch the First Two Hours of MTV’s InauÂgurÂal BroadÂcast (August 1, 1981)
All the Music Played on MTV’s 120 MinÂutes: A 2,500-Video Youtube Playlist
When a Young Sofia CopÂpoÂla & Zoe CasÂsavetes Made Their Own TV Show: RevisÂit Hi-Octane (1994)
Based in Seoul, ColÂin Marshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities and the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.