There was a time, not so very long ago, when many AmerÂiÂcans watchÂing movies at home neiÂther knew nor cared who directÂed those movies. Nor did they feel parÂticÂuÂlarÂly comÂfortÂable with diaÂlogue that someÂtimes came subÂtiÂtled, or with the “black bars” that appeared below the frame. The conÂsidÂerÂable evoÂluÂtion of these audiÂences’ genÂerÂal relaÂtionÂship to film since then owes someÂthing to the adopÂtion of widescreen teleÂviÂsions, but also to the CriÂteÂriÂon ColÂlecÂtion: the home-video brand that has been tarÂgetÂing its presÂtige releasÂes of acclaimed films squareÂly at cinephiles — and even more so, at cinephiles with a colÂlectÂing impulse — for four decades now.
“The company’s first release was a LaserDisc ediÂtion of CitÂiÂzen Kane that includÂed supÂpleÂmenÂtary mateÂriÂals like a video essay and extenÂsive linÂer notes on the proveÂnance of the negÂaÂtive from which the restoraÂtion was made,” writes the New York Times’ MagÂaÂzine’s Joshua Hunt in a recent piece on how CriÂteÂriÂon became a (or perÂhaps the) cinÂeÂmatÂic tastemakÂer.
“Next came King Kong, which feaÂtured the first ever audio-comÂmenÂtary track, inspired, as an afterÂthought, by the stoÂries that the film scholÂar Ronald Haver told while superÂvisÂing the tedious process of transÂferÂring the film from celÂluÂloid.”
With the comÂing of the more sucÂcessÂful DVD forÂmat in the late nineÂteen-nineties, such audio-comÂmenÂtary tracks became a staÂple feaÂture of video releasÂes, CriÂteÂriÂon or othÂerÂwise. They were a godÂsend to the cinephiles of my genÂerÂaÂtion comÂing of age in that era, a kind of inforÂmal but intenÂsive film school taught by not just expert scholÂars but, often, the auteurs themÂselves. “Some of the earÂliÂest were recordÂed by MarÂtin ScorsÂese for the Taxi DriÂver and RagÂing Bull LaserDiscs, which helped cement his influÂence on an entire genÂerÂaÂtion of young direcÂtors” — includÂing a cerÂtain Wes AnderÂson, who would go on to record comÂmenÂtary tracks for the CriÂteÂriÂon releasÂes of his own picÂtures.
At this point, CriÂteÂriÂon has “become the arbiter of what makes a great movie, more so than any HolÂlyÂwood stuÂdio or awards cerÂeÂmoÂny.” It’s also amassed an unusuÂalÂly dedÂiÂcatÂed cusÂtomer base, as explained in the RoyÂal Ocean Film SociÂety video “The Cult of the CriÂteÂriÂon ColÂlecÂtion.” “We’re at a point in film culÂture where brands are increasÂingÂly more popÂuÂlar than prodÂucts,” says host Andrew SalÂadiÂno, a self-conÂfessed CriÂteÂriÂon devoÂtee. “More and more, it seems as though the films and the peoÂple who made them are secÂondary to the name and logo of the comÂpaÂny behind them,” a pheÂnomÂeÂnon that CriÂteÂriÂon — itself a kind of media uniÂverse — someÂhow both parÂticÂiÂpates in and risÂes above.
“While stuÂdios and streamÂing serÂvices chase audiÂences by proÂducÂing endÂless sequels and spinÂoffs,” writes Hunt, “CriÂteÂriÂon has built a brand that audiÂences trust to lead them.” I can tesÂtiÂfy to its havÂing led me to the work of auteurs from Chris MarkÂer to Jacques Tati, AkiÂra KuroÂsawa to YasuÂjiro Ozu, Robert AltÂman to NicoÂlas Roeg. Today, budÂding cinÂeÂma enthuÂsiÂasts can even benÂeÂfit from the advice of famous direcÂtors and actors for navÂiÂgatÂing its now‑1,650-title-strong catÂaÂlog through its “CriÂteÂriÂon closÂet” video series. RecentÂly, that closÂet has hostÂed the likes of Paul GiaÂmatÂti, Willem Dafoe, and Wim WenÂders, who pulls off the shelf a copy of his own Until the End of the World — which CriÂteÂriÂon released, of course, in its nearÂly five-hour-long direcÂtor’s cut. “I always think this is maybe the best thing I’ve done in my life,” he says, “but then again, who am I to judge?”
RelatÂed conÂtent:
MarÂtin ScorsÂese Names His Top 10 Films in the CriÂteÂriÂon ColÂlecÂtion
Steve Buscemi’s Top 10 Film Picks (from The CriÂteÂriÂon ColÂlecÂtion)
Slavoj Ĺ˝iĹľek Names His Favorite Films from The CriÂteÂriÂon ColÂlecÂtion
120 Artists Pick Their Top 10 Films in the CriÂteÂriÂon ColÂlecÂtion
A CelÂeÂbraÂtion of Retro Media: Vinyl, CasÂsettes, VHS, and Polaroid Too
Based in Seoul, ColÂin Marshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities, the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.