I just want to be heard and that’s all that matÂters. — MarÂvin Gaye
R&B superÂstar MarÂvin Gaye was more than willÂing to risk his career on a record.
His polÂished pubÂlic perÂsona was a false front behind which lurked some seriÂous demons — depresÂsion and addicÂtion, exacÂerÂbatÂed by the illÂness and death of his close friend and duet mate, TamÂmi TerÂrell.
His downÂward spiÂral was also fueled by his disÂtress over events of the late 60s.
How else to respond to the VietÂnam War, the murÂder of civÂil rights leadÂers, police bruÂtalÂiÂty, the Watts Riots, a dire enviÂronÂmenÂtal sitÂuÂaÂtion, and the disÂenÂfranÂchiseÂment and abanÂdonÂment of lowÂer income Black comÂmuÂniÂties?
PerÂhaps by refusÂing to adhere to proÂducÂer BarÂry Gordy’s manÂdate that all Motown artists were to steer clear of overt politÂiÂcal stances….
He conÂtrolled their careers, but art is a powÂerÂful outÂlet.
Obie BenÂson also came under Gordy’s thumb as a memÂber of the R&B quarÂtet, the Four Tops. The shockÂing vioÂlence he witÂnessed in Berkeley’s PeoÂple’s Park on Bloody ThursÂday while on tour with his band proÂvidÂed the lyriÂcal inspiÂraÂtion for “What’s Goin’ On.”
When the othÂer memÂbers of the group refused to touch it, not wantÂiÂng to rock the boat with a protest song, he took it to Gaye, who had lost all enthuÂsiÂasm for the “bullÂshit” love songs that had made him a star
BenÂson recalled that Gaye added some “things that were more ghetÂto, more natÂurÂal, which made it seem more like a stoÂry than a song… we meaÂsured him for the suit and he taiÂlored the hell out of it.”
Gordy was not pleased with the song’s mesÂsage, nor his loosey goosey approach to layÂing down the track. Eli Fontaine’s famous saxÂoÂphone intro was improÂvised and “Motown’s secret weapon,” bassist James JamerÂson was so plasÂtered on Metaxa, he was recordÂed sprawlÂing on the floor.
JamerÂson told his wife they’d been workÂing on a “masÂterÂpiece,” but Gordy dubbed “What’s Going On” “the worst thing I ever heard in my life,” pooh-poohing the “Dizzy GilleÂspie stuff in the midÂdle, that scatÂting.” He refused to release it.
Gaye stonewalled by going on strike, refusÂing to record any music whatÂsoÂevÂer.
Eight months in, Motown’s A&R Head HarÂry Balk, desÂperÂate for anothÂer release from one of the label’s most popÂuÂlar acts, directÂed sales vice presÂiÂdent BarÂney Ales to drop the new sinÂgle behind Gordy’s back.
It immeÂdiÂateÂly shot to the top of the charts, sellÂing 70,000 copies in its first week.
Gordy, warmÂing to the idea of more sales, abruptÂly reversed course, directÂing Gaye to come up with an entire album of protest songs. It ushÂered in a new era in which Black recordÂing artists were not only free, but encourÂaged to use their voicÂes to bring about social change.
The album, What’s Going On, recentÂly claimed top honÂors when Rolling Stone updatÂed its 500 GreatÂest Albums list. Now, it is celÂeÂbratÂing its 50th anniverÂsary, and as PolyÂphonÂic, proÂducÂers of the mini-doc above note, its senÂtiÂments couldn’t be more timeÂly.
RelatÂed ConÂtent:
Nina Simone’s Live PerÂforÂmances of Her Poignant CivÂil Rights Protest Songs
Ayun HalÂlÂiÂday is an author, illusÂtraÂtor, theÂater makÂer and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine. Join her June 7 for a NecroÂmancers of the PubÂlic Domain: The PeriÂodÂiÂcal CicaÂda, a free virÂtuÂal variÂety honÂorÂing the 17-Year Cicadas of Brood X. FolÂlow her @AyunHalliday.