Apple’s Guided Tour to Using the First Macintosh (1984)

“Smart­phones and lap­tops seem so ubiq­ui­tous to us all,” writes expe­ri­ence design­er Jin­soo An. “But in real­i­ty, the ubiq­ui­tous­ness we expe­ri­ence every day is based on a series of learned behav­iors. Some­one once said that, ‘The only intu­itive inter­face is the nip­ple. Every­thing else is learned.’ ” This, he points out, holds for the sim­ple mag­a­zine as much as it does for the com­put­er mouse — a device which cer­tain gen­er­a­tions use even more intu­itive­ly than they do any­thing involv­ing the print­ed word. But, many com­put­er users found the mouse, just a few years before it achieved ubiq­ui­ty, hard­ly intu­itive at all. “If you can point, you can use a Mac­in­tosh,” insist­ed an ear­ly Apple ad for that inno­v­a­tive desk­top com­put­er.

If, con­vinced, you went on to buy a Mac of your own, and you received with it a print­ed man­u­al includ­ing a sec­tion explain­ing the mechan­ics of mouse usage. “Every move you make with the mouse moves the point­er in exact­ly the same way,” goes one of its sen­tences that would now seem com­i­cal­ly unnec­es­sary. “Usu­al­ly the point­er is shaped like an arrow, but it changes shape depend­ing on what you’re doing.“And for those who found the book too intim­i­dat­ing, Apple also includ­ed a cas­sette tape con­tain­ing a pro­duc­tion called “A Guid­ed Tour of Mac­in­tosh,” in which friend­ly voic­es explain such impor­tant sub­jects as “Mou­s­ing Around,” “What’s the Find­er?,” and “Why Do I Have Win­dows?” to a sound­track by artists from the pow­er­house new-age music label Wyn­d­ham Hill.

An’s post includes the audio of this tech­no-edu­ca­tion­al jour­ney, and at the top of the post you can watch it syn­chro­nized with video of the accom­pa­ny­ing appli­ca­tion that came onboard the com­put­er. We can all have a good laugh at this sort of thing now that we’ve ful­ly inter­nal­ized once-con­fus­ing con­cepts like win­dows, the find­er, and the mouse — but isn’t it more star­tling, in this era when so few peo­ple even con­sid­er read­ing man­u­als that many com­pa­nies seem to have stopped print­ing them entire­ly, to imag­ine any­one, before they dare use their new com­put­er, pop­ping in a tape?

Relat­ed Con­tent:

Steve Jobs Demos the First Mac­in­tosh in 1984

Hunter S. Thompson’s Edgy 1990s Com­mer­cial for Apple’s Mac­in­tosh Com­put­er

Rid­ley Scott Talks About Mak­ing Apple’s Land­mark “1984” Com­mer­cial, Aired 30 Years Ago on Super Bowl Sun­day

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Marilyn Monroe’s Go-Getter List of New Year’s Resolutions (1955)

Marilyn's Resolutions

The com­mon con­cep­tion of New Year’s res­o­lu­tions frames them as dis­pos­able ideals, not to be tak­en too seri­ous­ly or fol­lowed through past the first few months of win­ter; by spring, we all assume, we’ll be right back to our sloth­ful, glut­to­nous ways. Per­haps the prob­lem lies in the way we approach this year­ly rit­u­al. Lists of the most com­mon res­o­lu­tions tend towards the almost shock­ing­ly banal, such that most people’s desires for change are inter­change­able with their friends and neigh­bors and might as well be script­ed by greet­ing card com­pa­nies. I’d haz­ard it’s impos­si­ble to be pas­sion­ate about half-thoughts and boil­er­plate ambi­tion.

But there are those few peo­ple who real­ly pour their hearts into it, cre­at­ing lists so indi­vid­u­al­ized and authen­tic that the doc­u­ments expose their inner lives, their hopes, fears, loves, strug­gles, and deep, per­son­al yearn­ings and aspi­ra­tions. One such list that cir­cu­lates often, and which we fea­tured last year, is this gem from Woody Guthrie cir­ca 1943. It’s so com­plete­ly him, so much in his voice, that no one else could have writ­ten it, even in par­o­dy. This year, we direct your atten­tion to the list above, from Mar­i­lyn Mon­roe, writ­ten at the end of 1955 when the star was 29.

Already well-known for her act­ing in such fine films as All About Eve, Gen­tle­men Pre­fer Blondes, and The Sev­en Year Itch, Mon­roe had recent­ly been accept­ed to Lee Strasberg’s Actors Stu­dio. As Lists of Note puts it, “judg­ing by this list, she was deter­mined to make the most of her oppor­tu­ni­ties.” I’m not sure what to make of the odd use of ran­dom let­ters at the begin­ning of each res­o­lu­tion, but what the list does offer us is a glimpse into Monroe’s deep commitment—despite her feel­ing that her life was “miserable”—to grow­ing and devel­op­ing as an actor and a per­son.

See a full tran­script of her list of res­o­lu­tions below.

Must make effort to do

Must have the dici­pline to do the fol­low­ing –

z – go to class – my own always – with­out fail

x – go as often as pos­si­ble to observe Strass­berg’s oth­er pri­vate class­es

g – nev­er miss actor’s stu­dio ses­sions

v – work when­ev­er pos­si­ble – on class assign­ments – and always keep work­ing on the act­ing exer­cis­es

u – start attend­ing Clur­man lec­tures – also Lee Strass­berg’s direc­tors lec­tures at the­ater wing – enquire about both

l – keep look­ing around me – only much more so – observ­ing – but not only myself but oth­ers and every­thing – take things (it) for what they (it’s) are worth

y – must make strong effort to work on cur­rent prob­lems and pho­bias that out of my past has arisen – mak­ing much much much more more more more more effort in my anal­i­sis. And be there always on time – no excus­es for being ever late.

w – if pos­si­ble – take at least one class at uni­ver­si­ty – in lit­er­a­ture –

o – fol­low RCA thing through.

p – try to find some­one to take danc­ing from – body work (cre­ative)

t – take care of my instru­ment – per­son­al­ly & bod­i­ly (exer­cise)

try to enjoy myself when I can – I’ll be mis­er­able enough as it is.

via Lists of Note

Relat­ed Con­tent:

The 430 Books in Mar­i­lyn Monroe’s Library: How Many Have You Read?

Woody Guthrie’s Doo­dle-Filled List of 33 New Year’s Res­o­lu­tions From 1943

The Sci­ence of Willpow­er: 15 Tips for Mak­ing Your New Year’s Res­o­lu­tions Last from Dr. Kel­ly McGo­ni­gal

The Top 10 New Year’s Res­o­lu­tions Read by Bob Dylan

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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Open Culture was founded by Dan Colman.