Over the years, the movie trailÂer has evolved from being a long bagÂgy comÂmerÂcial for an upcomÂing feaÂture to a visuÂalÂly strikÂing mini-gem of filmÂmakÂing that someÂtimes overÂshadÂows the film it adverÂtisÂes. PretÂty much every trailÂer from a movie by Zack SnyÂder, for instance, is expoÂnenÂtialÂly betÂter than the actuÂal film.
Not surÂprisÂingÂly, one of the first filmÂmakÂers to embrace the posÂsiÂbilÂiÂties of the movie trailÂer was one of cinema’s great innoÂvaÂtors – Orson Welles. The trailÂer for CitÂiÂzen Kane, which you can see above, has no actuÂal footage from the movie – someÂthing of a rarÂiÂty. Instead, the trailÂer serves as a curiÂous four-minute long docÂuÂmenÂtary feaÂturÂing behind-the-scenes footage and short vignettes of charÂacÂters reactÂing to the movie’s mysÂteÂriÂous cenÂtral charÂacÂter.
DisÂplayÂing the same visuÂal verve that would make CitÂiÂzen Kane a cinÂeÂmatÂic landÂmark, the trailÂer opens with a gorÂgeous shot of a boom lowÂerÂing into view. And then we hear Welles’s sigÂnaÂture bariÂtone voice introÂducÂing himÂself, “How do you do, ladies and genÂtleÂmen. This is Orson Welles.”
After informÂing the audiÂence about a comÂing attracÂtion — his film — Welles segues straight into a shot of pretÂty girls, delivÂered with a wry wink at the audiÂence. “SpeakÂing of attracÂtions, choÂrus girls are cerÂtainÂly an attracÂtion. Frankly, ladies and genÂtleÂmen, we’re just showÂing you the choÂrus girls for the purÂposÂes of balÂlyÂhoo.”
He goes on to introÂduce the cast of CitÂiÂzen Kane — memÂbers of Welles’s famed MerÂcury TheÂatre like Joseph CotÂten, Agnes MooreÂhead, and Ray Collins — on set but out of cosÂtume, lookÂing bashÂfulÂly toward the camÂera. The one perÂson missÂing is Welles himÂself, who, aside from his urbane, authorÂiÂtaÂtive voice over, is comÂpleteÂly absent.
The trailÂer then shifts gears. “CitÂiÂzen Kane is a stoÂry about a modÂern AmerÂiÂcan called Kane, Charles FosÂter Kane. I don’t know how to tell you about him, there’s so much to say. I’ll turn you over to the charÂacÂters in the picÂture.” We then see a monÂtage of the charÂacÂters of CitÂiÂzen Kane. They’re all on the teleÂphone, airÂing their wildÂly diverÂgent opinÂions of the film’s cenÂtral charÂacÂter. Kane himÂself nevÂer makes an appearÂance. Welles ends the piece by preÂsentÂing Kane as an enigÂma, “a hero, a scoundrel, a no-account, a swell guy, a great lover, a great AmerÂiÂcan citÂiÂzen, and a dirty dog.”
CritÂic and actor Simon CalÂlow argued in his book Orson Welles: The Road to Xanadu that the trailÂer for Kane was just as groundÂbreakÂing as the movie. It’s all shot with the same look as Kane — deep focus and expresÂsionÂisÂtic lightÂing.
ComÂpare Kane’s trailÂer with one that was more typÂiÂcal of its time like CasablanÂca. Amid the overÂwrought copy and some comÂiÂcalÂly flashy tranÂsiÂtions, that trailÂer all but tells you what is going to hapÂpen in the film. There’s vioÂlence! DanÂger! Romance! Kane’s trailÂer, on the othÂer hand, is less a sales pitch than a mysÂtery. It shows plenÂty about the peoÂple behind the makÂing of the movie but it shows nothÂing from the actuÂal film. Based soleÂly on the trailÂer, you don’t know what Kane is about, short of being about a shadÂowy, comÂpliÂcatÂed charÂacÂter called Kane.
Welles wasn’t just being cagey for the sake of buildÂing audiÂence interÂest. He was tryÂing to head off a fight. Though Welles pubÂlicly claimed that Kane was not about media baron William RanÂdolph Hearst, you can hardÂly blame the tycoon for feelÂing othÂerÂwise. Hearst was a newsÂpaÂper magÂnate with a showÂgirl misÂtress who built himÂself a preÂposÂterÂousÂly opuÂlent casÂtle. CitÂiÂzen Kane is about a newsÂpaÂper magÂnate with a showÂgirl wife who built himÂself a preÂposÂterÂousÂly opuÂlent casÂtle.
Hearst did everyÂthing he could to stop the movie’s proÂducÂtion – and he could do quite a lot. When he failed to kill the picÂture by presÂsurÂing the stuÂdio, he presÂsured theÂater ownÂers. He used his media empire to slanÂder Welles – using the direcÂtor’s comÂpliÂcatÂed perÂsonÂal life as tabloid fodÂder and even implyÂing that he was a ComÂmuÂnist. Hearst’s camÂpaign to disÂcredÂit Welles was so sucÂcessÂful that when the direcÂtor’s name came up durÂing the 1942 AcadÂeÂmy Awards, it elicitÂed boos.
Welles, of course, got the last laugh. Kane was such an audaÂcious, stunÂningÂly origÂiÂnal work that, once redisÂcovÂered in the 1950s, it was quickÂly declared a masÂterÂpiece. The presÂtiÂgious Sight and Sound poll of critÂics and filmÂmakÂers ratÂed Kane as the best movie ever made for five decades straight before getÂting unseatÂed last year by Alfred HitchÂcockÂ’s VerÂtiÂgo.
RelatÂed ConÂtent:
LisÂten to Orson Welles’ ClasÂsic Radio PerÂforÂmance of 10 ShakeÂspeare Plays
LisÂten to Eight InterÂviews of Orson Welles by FilmÂmakÂer Peter BogÂdanovich (1969–1972)
Watch Orson Welles’ The Stranger Free Online, Where 1940s Film Noir Meets Real HorÂrors of WWII
Orson Welles Explains Why IgnoÂrance Was His Major “Gift” to CitÂiÂzen Kane
Jonathan Crow is a Los AngeÂles-based writer and filmÂmakÂer whose work has appeared in Yahoo!, The HolÂlyÂwood Reporter, and othÂer pubÂliÂcaÂtions. You can folÂlow him at @jonccrow.