The World’s Best Commercials from 2012–2013 Named at Cannes

Grow­ing up, I used to watch those com­pi­la­tions of com­mer­cials tele­vi­sion net­works would throw togeth­er to cheap­ly fill air­time: Amer­i­ca’s Fun­ni­est Com­mer­cials, Coolest Com­mer­cials of the Year, The Most Inex­plic­a­ble For­eign Com­mer­cials You’ve Ever Seen. This speaks not only to how bor­ing a child­hood I must oth­er­wise have had, but to how many adver­tise­ments real­ly do, if looked at from the right angle, con­tain a ker­nel of cre­ative val­ue. The Cannes Lions Inter­na­tion­al Fes­ti­val of Cre­ativ­i­ty, the world adver­tis­ing indus­try’s biggest gath­er­ing, recent­ly anoint­ed a few of 2012–13’s com­mer­cials as worth watch­ing on pur­pose. You can watch 21 of them on Adweek’s web­site (though be warned that they unfor­giv­ably put each video on a sep­a­rate page). At the top you’ll find the first, Mel­bourne Metro’s train-safe­ty spot “Dumb Ways to Die.”

You may have encoun­tered it before, when it went mild­ly viral due to not only its sheer macabre cute­ness, but pre­sum­ably pub­lic shock at see­ing a tran­sit agency com­mis­sion some­thing enter­tain­ing. I’ve cer­tain­ly seen many a tin-eared pitch by the Metro in my own city, Los Ange­les. I’ve also seen stub­by Smart Fort­wos sprout up like mobile mush­rooms here, and the ad just above by Big­fish Film­pro­duc­tion tells me why by label­ing it “the ulti­mate city car” — and under­scor­ing the point by show­ing just how poor­ly it fares out in the wilder­ness. Below, you’ll find a com­mer­cial for a brand that hard­ly needs adver­tise­ment: Leica. It trades on the rich his­to­ry of the Leica cam­era, but tells it from the point of view of the cam­era itself, shoot­ing in the style of a clas­sic World War II film. (If it stirs you to learn more, con­sid­er read­ing “Can­did Cam­era,” Antho­ny Lane’s med­i­ta­tion on the Leica for the New York­er.)

H/T Kim L.

Relat­ed Con­tent:

David Lynch’s Sur­re­al Com­mer­cials

Fellini’s Fan­tas­tic TV Com­mer­cials

Sal­vador Dalí Goes Com­mer­cial: Three Strange Tele­vi­sion Ads

Dig­i­tal Archive of Vin­tage Tele­vi­sion Com­mer­cials

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on lit­er­a­ture, film, cities, Asia, and aes­thet­ics. He’s at work on a book about Los Ange­lesA Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall.

What Do Most Philosophers Believe? A Wide-Ranging Survey Project Gives Us Some Idea

What do most philoso­phers believe? The ques­tion may only inter­est oth­er philosophers—and when it comes to such eso­teric con­cerns as the “ana­lyt­ic syn­thet­ic dis­tinc­tion,” this is prob­a­bly true. But when it comes to the big issues that have giv­en every thought­ful per­son at least one sleep­less night, or the ques­tions reg­u­lar­ly explored by spec­u­la­tive fic­tions like Star Trek or zom­bie movies, the rest of us might sit up and take notice.

Two con­tem­po­rary philoso­phers, David Chalmers and David Bour­get, decid­ed to find out where their col­leagues stood on 30 dif­fer­ent philo­soph­i­cal issues by con­struct­ing a rig­or­ous sur­vey that end­ed up account­ing for the views of over 3,000 pro­fes­sors, grad­u­ate stu­dents, and inde­pen­dent thinkers. Most of the respon­dents were affil­i­at­ed with pres­ti­gious phi­los­o­phy depart­ments in the Eng­lish-speak­ing world, though sev­er­al con­ti­nen­tal Euro­pean depart­ments are also rep­re­sent­ed.

Some semi-famous names come up in a perusal of the list of pub­lic respon­dents, like A.C. Grayling and Mas­si­mo Pigli­uc­ci. For the most part, how­ev­er, the sur­vey group rep­re­sents the rank-and-file, toil­ing away as teach­ers, thinkers, writ­ers, and researchers at col­leges across the West­ern world. You sur­vey geeks out there can dig deeply into Chalmers and Bourget’s detailed account­ing of their method­ol­o­gy here. But for a quick and dirty sum­ma­ry, let’s take a cou­ple of gen­er­al cat­e­gories and look at the results.

Meta­physics:

The issues that fall under this head­ing broad­ly involve ques­tions about what exists, and why and how it does. Here’s a break­down of some of the big­gies:

  • God: athe­ism 72.8%; the­ism 14.6%; oth­er 12.6%

Grant­ed, this is an over­sim­pli­fi­ca­tion. Pop­u­lar notions of these cat­e­gories don’t nec­es­sar­i­ly cor­re­spond to more sub­tle dis­tinc­tions among philoso­phers, who may be strong or weak athe­ists (or the­ists), or hold some ver­sion of deism, agnos­ti­cism, or none of the above.

  •  Free will: com­pat­i­bil­ism 59.1%; lib­er­tar­i­an­ism 13.7%; no free will 12.2%; oth­er 14.9%

Com­pat­i­bil­ism, the major­i­ty view here, is the the­o­ry that we can choose our actions to some degree, and to some degree they are deter­mined by pri­or events. Lib­er­tar­i­an­ism (relat­ed to, but not syn­ony­mous with, the polit­i­cal phi­los­o­phy) claims that all of our actions are freely cho­sen.

  • Metaphi­los­o­phy: nat­u­ral­ism 49.8%; non-nat­u­ral­ism 25.9%; oth­er 24.3%

Nat­u­ral­ism, accord­ing to the Oxford Eng­lish Dic­tio­nary, is “the idea or belief that only nat­ur­al (as opposed to super­nat­ur­al or spir­i­tu­al) laws and forces oper­ate in the world,” or “the belief that noth­ing exists beyond the nat­ur­al world.” Note that meta­phys­i­cal nat­u­ral­ism needs to be dis­tin­guished from method­olog­i­cal nat­u­ral­ism, which near­ly all schol­ars and sci­en­tists embrace.

  • Abstract objects: Pla­ton­ism 39.3%; nom­i­nal­ism 37.7%; oth­er 23.0%

This dis­tinc­tion gets at whether abstrac­tions like geom­e­try or the laws of log­ic exist in some immutable form “out there” in the uni­verse (as Pla­ton­ic ideas) or whether they are “nom­i­nal,” no more than con­ve­nient for­mu­las we cre­ate and apply to our obser­va­tions. It’s a debate at least as old as the ancient Greeks.

Per­son­al Iden­ti­ty:

In this gen­er­al cat­e­go­ry, we deal with ques­tions about what it means to be a per­son and how we can exist as seem­ing­ly coher­ent indi­vid­u­als over time in a world in con­stant flux. Let’s take two fun exam­ples that deal with these quan­daries, shall we?

  • Tele­trans­porter: sur­vival 36.2%; death 31.1%; oth­er 32.7%

Here, we’re deal­ing with a thought exper­i­ment pro­posed by Derek Parfit (one of the par­tic­i­pants in the sur­vey) that pret­ty much takes the Star Trek trans­porter tech­nol­o­gy (or the hor­ror ver­sion in The Fly) and asks whether the trans­port­ed individual—completely dis­in­te­grat­ed and recon­sti­tut­ed some­where else—is the same per­son as the orig­i­nal. In oth­er words, can a “per­son” sur­vive this process or does the indi­vid­ual die and a new one take its place? The ques­tion hinges on ideas about a “soul” or “spir­it” that exists apart from the mate­r­i­al body and asks whether or not we are noth­ing more than very spe­cif­ic arrange­ments of mat­ter and ener­gy.

  • Zom­bies: con­ceiv­able but not meta­phys­i­cal­ly pos­si­ble 35.6%; meta­phys­i­cal­ly pos­si­ble 23.3%; incon­ceiv­able 16.0%; oth­er 25.1%

Zom­bies are every­where. Try to escape them! You can’t. Their preva­lence in pop­u­lar cul­ture is mir­rored in the phi­los­o­phy world, where zom­bies have long served as metaphors for the pos­si­bil­i­ty of a pure (and rav­en­ous) bod­i­ly exis­tence, devoid of con­scious self-aware­ness. The prospect may be as fright­en­ing as the zom­bies of the Walk­ing Dead, but is it a real pos­si­bil­i­ty? A sig­nif­i­cant num­ber of philoso­phers seem to think so.

As I said, these are just a few of the issues Chalmers and Bourget’s sur­vey queries. Physi­cist Sean Car­roll has a quick sum­ma­ry of all of the results on his blog, and Chalmers and Bour­get have made all of their data and analy­sis very trans­par­ent and freely avail­able at their Philpa­pers site. David Chalmers, who spe­cial­izes in phi­los­o­phy of mind and looks like one of Spinal Tap’s doomed drum­mers, spills the beans on his ideas of con­scious­ness in the video at the top.

Relat­ed Con­tent:

Do Physi­cists Believe in God?

50 Famous Aca­d­e­mics & Sci­en­tists Talk About God

Daniel Den­nett and Cor­nel West Decode the Phi­los­o­phy of The Matrix in 2004 Film

Down­load 90 Free Phi­los­o­phy Cours­es and Start Liv­ing the Exam­ined Life

Josh Jones is a writer and musi­cian based in Wash­ing­ton, DC. Fol­low him at @jdmagness

Explore the Massive Stanley Kubrick Exhibit, at the Los Angeles County Museum of Art Until June 30

No Amer­i­can film­mak­er com­mands such over­whelm­ing crit­i­cal respect and pop­u­lar acclaim as Stan­ley Kubrick. A hero to art house film stu­dents and every­day lovers of sci-fi, hor­ror, and war movies, Kubrick’s metic­u­lous crafts­man­ship and vision­ary reimag­in­ing of genre films are leg­endary, and his genius is cur­rent­ly on dis­play at the Los Ange­les Coun­ty Muse­um of Art. Or at least it is until the end of the month.

The trav­el­ing Kubrick exhib­it, housed at LACMA since Novem­ber, will move on June 30, so if you’re in the area, don’t delay. The Kubrick exhib­it cov­ers his work as a pho­tog­ra­ph­er for Look mag­a­zine in the 1940s through his film­mak­ing achieve­ments from the 50s to the 90s. LACMA fur­ther describes the col­lec­tion on its site:

His films are rep­re­sent­ed through a selec­tion of anno­tat­ed scripts, pro­duc­tion pho­tog­ra­phy, lens­es and cam­eras, set mod­els, cos­tumes, and props. In addi­tion, the exhi­bi­tion explores Napoleon and The Aryan Papers, two projects that Kubrick nev­er com­plet­ed, as well as the tech­no­log­i­cal advances devel­oped and uti­lized by Kubrick and his team.

If you can’t make it to L.A., a YouTube user has cre­at­ed the won­der­ful three-part video tour of the exhib­it above, set to clas­sic Kubrick-ian film scores. Also, be sure to flip through the 100 pho­tos of the exhib­it—includ­ing shots of famous props, Kubrick’s cam­eras, lens­es, and scripts, and his director’s chair—at Jamie & Adam Test­ed.

Note: In con­junc­tion with the exhi­bi­tion, LACMA has cre­at­ed a free app for iPhone, iPad and Android. It “fea­tures pho­tographs, script notes, an inter­ac­tive time­line of Kubrick­’s career, and orig­i­nal inter­views with Stan Dou­glas, Elvis Mitchell, Chris Nolan, Ter­ry Semel, David Slade and Dou­glas Trum­bull about the direc­tor’s life and lega­cy. Excerpts from a rare 1965 inter­view with Kubrick, cour­tesy of Jere­my Bern­stein, are also includ­ed.”

Relat­ed Con­tent:

Rare 1960s Audio: Stan­ley Kubrick’s Big Inter­view with The New York­er

Stan­ley Kubrick’s Jazz Pho­tog­ra­phy and The Film He Almost Made About Jazz Under Nazi Rule

Room 237: New Doc­u­men­tary Explores Stan­ley Kubrick’s The Shin­ing and Those It Obsess­es

Josh Jones is a writer and musi­cian based in Wash­ing­ton, DC. Fol­low him at @jdmagness

Free Interactive e‑Books from NASA Reveal History, Discoveries of the Hubble & Webb Telescopes

OrionNebula

Ear­li­er this month NASA announced that the Hub­ble Space Tele­scope found evi­dence of a plan­et form­ing 7.5 bil­lion miles from its star. This aston­ish­ing dis­cov­ery chal­lenges all of our cur­rent the­o­ries about how plan­ets devel­op.

A few days lat­er, Hub­ble cap­tured images of two galax­ies merg­ing.

Hub­ble has been in orbit since 1990, col­lect­ing images with one of the largest and most ver­sa­tile tele­scopes designed for deep space. No sin­gle tool has done as much to advance astro­nom­i­cal pub­lic rela­tions in recent years.

Hubble’s devel­op­ment, launch and dis­cov­er­ies are the sub­ject of a new, free inter­ac­tive e‑book (best viewed on the iPad) that brings to life Hubble’s dis­tin­guished ser­vice as our eye on the uni­verse.

NasaIntroductionSlide

For almost as long as Hub­ble has been in space, NASA has been work­ing on the next gen­er­a­tion space tele­scope. The James Webb Space Tele­scope will fea­ture a mir­ror three times the size of Hubble’s. Once launched, the tele­scope will trav­el far beyond our Moon. NASA’s free e‑book about the Webb Tele­scope reveals the prepa­ra­tion going on to get the new tool ready for take-off.

NasaSlide3

Its large mir­ror and dis­tant view­ing posi­tion are expect­ed to give Webb’s images high­er res­o­lu­tion and sen­si­tiv­i­ty, allow­ing sci­en­tists to study the birth and evo­lu­tion of galax­ies as well as the for­ma­tion of stars and plan­ets.

The e‑books are writ­ten at a high school lev­el and can be viewed on an iPad using a free iBooks app. If you don’t have an iPad, no need to wor­ry. A non-inter­ac­tive ver­sion of the Hub­ble eBooks is also avail­able, as is one about the Webb Tele­scope.

You will find these books in our col­lec­tions, 800 Free eBooks for iPad, Kin­dle & Oth­er Devices and 200 Free Kids Edu­ca­tion­al Resources: Video Lessons, Apps, Books, Web­sites & More

Relat­ed Con­tent:

Live: Watch NASA’s Cov­er­age of Aster­oid As It Buzzes By Earth

NASA Sends Image of the Mona Lisa to the Moon and Back

Leonard Nimoy Nar­rates Short Film About NASA’s Dawn: A Voy­age to the Ori­gins of the Solar Sys­tem

Kate Rix writes about dig­i­tal media and edu­ca­tion. Vis­it her web­site and fol­low her on Twit­ter @mskaterix.

Amazing Aerial Photographs of Great American Cities Circa 1906

sf 1906

Click images to enlarge

In the late 19th cen­tu­ry, an enter­pris­ing pho­tog­ra­ph­er named George R. Lawrence devel­oped a keen inter­est in aer­i­al pho­tog­ra­phy. He first began tak­ing pic­tures with the help of high lad­ders, tow­ers, and air­borne bal­loons. Lat­er he switched to using unmanned kites, which did the trick. Deploy­ing 17 Conyne kites strung togeth­er by piano wire, Lawrence hoist­ed a hulk­ing, 50 pound cam­era some 400 to 2,000 feet above the ground and then began cap­tur­ing views of Amer­i­can cities. Most of these urban cen­ters were grow­ing at a steady clip. But, in his most famous pho­to­graph, Lawrence cap­tured San Fran­cis­co reel­ing after the dev­as­ta­tion of the 1906 earth­quake. (Click the image above to see the lev­eled city in a larg­er for­mat.)

New York Lawrence

A col­lec­tion of Lawrence’s panoram­ic pho­tographs can be viewed over at the Library of Con­gress web site. The col­lec­tion includes bird’s-eye views of Man­hat­tan (above) and a more sleepy Brook­lyn, not to men­tion some great Mid­west­ern cities and towns. Below you can see a vin­tage shot of The Uni­ver­si­ty of Chica­go cam­pus cir­ca 1904. Or here Evanston’s North­west­ern cam­pus in 1907. And let’s not for­get this 1908 pho­to of Madi­son, WI, where I spent my most for­ma­tive years some eight decades lat­er.…

u chicago aerial

via @MatthiasRascher and Dai­ly Mail

Relat­ed Con­tent:

The 1906 San Fran­cis­co Earth­quake: Before and After

Berlin Street Scenes Beau­ti­ful­ly Caught on Film (1900–1914)

1927 Lon­don Shown in Mov­ing Col­or

Watch Monty Python’s “Summarize Proust Competition” on the 100th Anniversary of Swann’s Way

Mar­cel Proust’s Swan­n’s Way, the first vol­ume of In Search of Lost Time, appeared in 1913. This year, exact­ly a cen­tu­ry lat­er, Proust enthu­si­asts, both indi­vid­u­al­ly and insti­tu­tion­al­ly, have found all man­ner of ways to cel­e­brate. The Mor­gan Library and Muse­um, for instance, put on an exhi­bi­tion of “a fas­ci­nat­ing selec­tion of the author’s note­books, pre­lim­i­nary drafts, gal­ley-proofs, and oth­er doc­u­ments from the col­lec­tion of the Bib­lio­thèque nationale de France” — lit­er­ar­i­ly seri­ous stuff. For a Proust cen­ten­ni­al expe­ri­ence equal­ly lit­er­ary but far less seri­ous, why not watch the Mon­ty Python sketch above depict­ing the “All-Eng­land Sum­ma­rize Proust Com­pe­ti­tion”?

The sit­u­a­tion presents the chal­lenge you’d expect: con­tes­tants must relate, in fif­teen sec­onds, the entire­ty of Proust’s sev­en-vol­ume mas­ter­work, “once in a swim­suit, and once in evening dress.” The attempt of one hap­less par­tic­i­pant, por­trayed by Gra­ham Chap­man, runs as fol­lows: “Proust’s nov­el osten­si­bly tells of the irrev­o­ca­bil­i­ty of time lost, the for­fei­ture of inno­cence through expe­ri­ence, the rein­stall­ment of extra-tem­po­ral val­ues of time regained. Ulti­mate­ly, the nov­el is both opti­mistic and set with­in the con­text of a humane reli­gious expe­ri­ence, re-stat­ing as it does the con­cept of atem­po­ral­i­ty. In the first vol­ume, Swann, the fam­i­ly friend, vis­its…” But ah, too long. Watch the whole thing and find out if Michael Pal­in’s char­ac­ter fares any bet­ter at sum­ma­riz­ing the unsum­ma­riz­able, and, this hap­pen­ing in Mon­ty Python’s real­i­ty, how quick­ly it will all cease to mat­ter any­way.

Works by Proust can be found in our col­lec­tion of Free eBooks.

Relat­ed Con­tent:

New Ani­mat­ed Film Tells the Life Sto­ry of Mon­ty Python’s Gra­ham Chap­man

John Cleese’s Eulo­gy for Gra­ham Chap­man: ‘Good Rid­dance, the Free-Load­ing Bas­tard, I Hope He Fries’

Mon­ty Python’s Best Phi­los­o­phy Sketch­es

Mon­ty Python Chan­nel Launch­es on Youtube

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on lit­er­a­ture, film, cities, Asia, and aes­thet­ics. He’s at work on a book about Los Ange­lesA Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall.

The Musical Mind of Albert Einstein: Great Physicist, Amateur Violinist and Devotee of Mozart

einst_fid

At the height of Albert Einstein’s pop­u­lar­i­ty, the pub­lic knew him not only as the world’s fore­most the­o­ret­i­cal physi­cist, but also as an enthu­si­as­tic some­time vio­lin­ist. As a pub­li­ca­tion for the 2005 “World Year of Physics” puts it: “to the press of his time… Ein­stein was two parts renowned sci­en­tist, one jig­ger paci­fist and Zion­ist fundrais­er, and a dash ama­teur musi­cian.” While this descrip­tion may get at the pub­lic per­cep­tion of his com­po­si­tion, Ein­stein him­self seems to have favored the musi­cian over all of his oth­er “parts.” “Life with­out play­ing music is incon­ceiv­able for me,” he once said, “I live my day­dreams in music. I see my life in terms of music… I get most joy in life out of music.”

The famous sci­en­tist nev­er trav­elled with­out his beloved vio­lin, “Lina.” His affair with music began with vio­lin lessons in Munich at the age of 5. How­ev­er, his ear­ly expe­ri­ences with the instru­ment seem at best per­func­to­ry and, at worst, antag­o­nis­tic (one anec­dote has him throw­ing a chair at his teacher, who left the house in tears).

He did not tru­ly fall in love until dis­cov­er­ing Mozart at age 13. A high school friend report­ed to biog­ra­ph­er Carl Seel­ing that at this time, when the young Einstein’s “vio­lin began to sing, the walls of the room seemed to recede—for the first time, Mozart in all his puri­ty appeared before me, bathed in Hel­lenic beau­ty with its pure lines, rogu­ish­ly play­ful, might­i­ly sub­lime.”

This gush­ing rec­ol­lec­tion must inevitably prompt the ques­tion, raised in every account of Ein­stein and music—was he real­ly any good? Since he played most­ly for his own enjoy­ment, the answer seems irrel­e­vant; yet, as par­ti­cle physi­cist Bri­an Fos­ter says in the video above, Ein­stein was “com­pe­tent.” In his Berlin years, he played with renowned musi­cians like Aus­tri­an vio­lin­ist Fritz Kreisler and pianist Artur Schn­abel (as well as with founder of quan­tum the­o­ry, Max Planck). His sci­en­tif­ic noto­ri­ety gar­nered invi­ta­tions to per­form at ben­e­fit con­certs. One crit­ic remarked, “Ein­stein plays excel­lent­ly. How­ev­er… there are many vio­lin­ists who are just as good.” Anoth­er con­cert-goer quipped, “I sup­pose now Fritz Kreisler is going to start giv­ing physics lec­tures.” Accounts of his abil­i­ties do dif­fer.

Bri­an Foster’s inter­est in Ein­stein the musi­cian tran­scends the man’s vir­tu­os­i­ty, or lack there­of. Since 2005—the 100th anniver­sary of Einstein’s “mir­a­cle year,” dur­ing which he pub­lished his most influ­en­tial papers—Foster has teamed up with British vio­lin­ist Jack Liebeck and oth­er clas­si­cal musi­cians to present lec­tures and con­certs on the role of music in Einstein’s life and work. Einstein’s devo­tion to Mozart may be of par­tic­u­lar inter­est to his­to­ri­ans of sci­ence. Fos­ter describes Einstein’s tastes as “con­ser­v­a­tive”; he found Beethoven too “cre­ative,” but Mozart, on the oth­er hand, revealed to him a uni­ver­sal har­mo­ny he believed exist­ed in the uni­verse. As anoth­er author puts it:

Ein­stein rel­ished Mozart, not­ing to a friend that it was as if the great Wolf­gang Amadeus did not “cre­ate” his beau­ti­ful­ly clear music at all, but sim­ply dis­cov­ered it already made. This per­spec­tive par­al­lels, remark­ably, Einstein’s views on the ulti­mate sim­plic­i­ty of nature and its expla­na­tion and state­ment via essen­tial­ly sim­ple math­e­mat­i­cal expres­sions.

While the inter­pre­ta­tion of Ein­stein as a “real­ist” has its detrac­tors, his insis­tence on the beau­ty and sim­plic­i­ty of sci­en­tif­ic the­o­ries is not in dis­pute. Fos­ter points out above that part of Einstein’s lega­cy is his push for beau­ty, uni­fi­ca­tion, and har­mo­ny in our phys­i­cal under­stand­ing of real­i­ty, a push that Fos­ter cred­its to the scientist’s musi­cal mind.

Relat­ed Con­tent:

Lis­ten as Albert Ein­stein Reads ‘The Com­mon Lan­guage of Sci­ence’ (1941)

James Joyce Plays the Gui­tar, 1915

Albert Ein­stein on Indi­vid­ual Lib­er­ty, With­out Which There Would Be ‘No Shake­speare, No Goethe, No New­ton’

Albert Ein­stein Express­es His Admi­ra­tion for Mahat­ma Gand­hi, in Let­ter and Audio

Josh Jones is a writer and musi­cian based in Wash­ing­ton, DC. Fol­low him at @jdmagness

Serge Gainsbourg & Brigitte Bardot Perform Outlaw-Inspired Love Song, ‘Bonnie and Clyde’ (1968)

In 1967, two icons of French pop­u­lar cul­ture went out on a date. It did­n’t go well. The usu­al­ly cool Serge Gains­bourg was so intim­i­dat­ed by Brigitte Bar­dot’s beau­ty that his noto­ri­ous charm failed him. Believ­ing he had blown his chance, Gains­bourg was sur­prised when Bar­dot tele­phoned and said he could make amends by writ­ing her “the most beau­ti­ful love song you can imag­ine.”

Gains­bourg respond­ed by writ­ing two songs. One was called “Bon­nie and Clyde.” It was inspired by that year’s hit film of the same name by Arthur Penn, star­ring Faye Dun­away and War­ren Beat­ty as the noto­ri­ous 1930s out­laws Bon­nie Park­er and Clyde Bar­row.

Gains­bourg com­posed the song around a French trans­la­tion of a poem Park­er wrote a few weeks before she and Bar­row were gunned down by law­men. (See footage from the scene of their death here.) It begins:

You’ve read the sto­ry of Jesse James
of how he lived and died.
If you’re still in need;
of some­thing to read,
here’s the sto­ry of Bon­nie and Clyde.

Now Bon­nie and Clyde are the Bar­row gang
I’m sure you all have read.
how they rob and steal;
and those who squeal,
are usu­al­ly found dying or dead.

There’s lots of untruths to these write-ups;
they’re not as ruth­less as that.
their nature is raw;
they hate all the law,
the stool pigeons, spot­ters and rats.

They call them cold-blood­ed killers
they say they are heart­less and mean.
But I say this with pride
that I once knew Clyde,
when he was hon­est and upright and clean.

But the law fooled around;
kept tak­ing him down,
and lock­ing him up in a cell.
Till he said to me;
“I’ll nev­er be free,
so I’ll meet a few of them in hell.”

The scene above, with Gains­bourg and Bar­dot per­form­ing the song, was broad­cast on The Brigitte Bar­dot Show in ear­ly 1968. The song was released lat­er that year on two albums: Ini­tials B.B. and Bon­nie and Clyde. The romance between Gains­bourg and Bar­dot was short. She returned to her sec­ond hus­band and he met actress Jane Birkin, with whom he record­ed the sec­ond song he wrote for Bar­dot: “Je t’aime…mois non plus,” which means “I Love You…Me Nei­ther.”

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