Fed up with politÂiÂcal ads? Had enough? NevÂer want to see anothÂer one as long as you live? ConÂsidÂer watchÂing just one more. Because this one is fun. No, realÂly! Steve MarÂtin, who made prop comÂeÂdy respectable, endorsÂes his friend Bob KerÂrey for NebrasÂka SenÂaÂtor by posÂing as a “Home Crafts Expert.” This is the most unobÂtruÂsive, watchÂable piece of politÂiÂcal adverÂtisÂing I’ve seen, one that trades on what everyÂone knows to be true—political ads are annoyÂing and dull and politiÂcians are not often the most likeÂable peoÂple. Martin’s ad avoids these pitÂfalls, and it also makes a very subÂtle point, perÂhaps withÂout even intendÂing to: polÂiÂtics is the busiÂness of the everyÂday (or should be anyÂway), as essenÂtial to us as the comÂmon houseÂhold items we rely on all the time but take for grantÂed.
Now it’s true, of course, not every canÂdiÂdate has, or needs, celebriÂty friends. But no matÂter your polÂiÂtics, Martin’s endorseÂment of KerÂrey works as an examÂple of how politÂiÂcal adverÂtisÂing could be done difÂferÂentÂly.
After you’ve watched the ad, you might want to wanÂder over to NPR and lisÂten to MarÂtin disÂcuss his 18 years as a stand-up comÂic and his move into actÂing and writÂing, expeÂriÂences he details in his memÂoir, Born StandÂing Up.
Josh Jones is a docÂtorÂal canÂdiÂdate in EngÂlish at FordÂham UniÂverÂsiÂty and a co-founder and forÂmer manÂagÂing ediÂtor of GuerÂniÂca / A MagÂaÂzine of Arts and PolÂiÂtics.