Time to resÂurÂrect anothÂer sudÂdenÂly relÂeÂvant item we first menÂtioned back in 2009…
Between 1968 and 1972, StewÂart Brand pubÂlished The Whole Earth CatÂaÂlog. For Kevin KelÂly, the CatÂaÂlog was essenÂtialÂly “a paper-based dataÂbase offerÂing thouÂsands of hacks, tips, tools, sugÂgesÂtions, and posÂsiÂbilÂiÂties for optiÂmizÂing your life.” For Steve Jobs, it was a “Bible” of his genÂerÂaÂtion, a life ‑transÂformÂing pubÂliÂcaÂtion. SpeakÂing to StanÂford gradÂuÂates in 2005, in what Ken AuletÂta has called the “GetÂtysÂburg Address of gradÂuÂaÂtion-speechism,” Jobs explained why he drew inspiÂraÂtion from this intelÂlecÂtuÂal creÂation of the 60s counÂterÂculÂture:
When I was young, there was an amazÂing pubÂliÂcaÂtion called The Whole Earth CatÂaÂlog, which was one of the bibles of my genÂerÂaÂtion. It was creÂatÂed by a felÂlow named StewÂart Brand not far from here in MenÂlo Park, and he brought it to life with his poetÂic touch. This was in the late 1960’s, before perÂsonÂal comÂputÂers and deskÂtop pubÂlishÂing, so it was all made with typeÂwritÂers, scisÂsors, and polaroid camÂeras. It was sort of like Google in paperÂback form, 35 years before Google came along: it was ideÂalÂisÂtic, and overÂflowÂing with neat tools and great notions.
StewÂart and his team put out sevÂerÂal issues of The Whole Earth CatÂaÂlog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back covÂer of their final issue was a phoÂtoÂgraph of an earÂly mornÂing counÂtry road, the kind you might find yourÂself hitchÂhikÂing on if you were so advenÂturÂous. Beneath it were the words: “Stay HunÂgry. Stay FoolÂish.” It was their farewell mesÂsage as they signed off. Stay HunÂgry. Stay FoolÂish. And I have always wished that for myself. And now, as you gradÂuÂate to begin anew, I wish that for you.
The good news is that The Whole Earth CatÂaÂlog and some relatÂed pubÂliÂcaÂtions are availÂable online. You can read them for free, or downÂload them for a fee. We sugÂgest divÂing in right here, in Fall 1968, where it all begins. Enjoy.…
Note: If you’re havÂing probÂlems find your way around the site, check out the TwitÂter stream for the The Whole Earth CatÂaÂlogue. It includes links to varÂiÂous online ediÂtions. We’ve also added the text to our colÂlecÂtion of Free eBooks.