The New York Times ran a fasÂciÂnatÂing artiÂcle today about the feud between Intel and the One Latop Per Child proÂgram run by MIT’s Nicholas NegroÂponte. If you haven’t heard about it, the iniÂtiaÂtive is intendÂed to develÂop a reaÂsonÂably priced ($200) lapÂtop for priÂmaÂry school chilÂdren in the third world. The modÂel they’re sellÂing now comes with a lot of cool feaÂtures: mesh techÂnolÂoÂgy so a group of stuÂdents can share one wifi conÂnecÂtion; low powÂer conÂsumpÂtion and the abilÂiÂty to recharge batÂterÂies with solar cells or even a hand crank; a linÂux operÂatÂing sysÂtem and open source softÂware.
I susÂpect that last feaÂture is causÂing the biggest probÂlem for Intel. AccordÂing to the Times, comÂpaÂny sales reps actuÂalÂly tried to perÂsuade sevÂerÂal counÂtries to ditch the OLPC in favor of a more expenÂsive machine runÂning Microsoft WinÂdows. I don’t know about you but I have a hard time imagÂinÂing disÂadÂvanÂtaged PeruÂvian first-graders keepÂing up with their secuÂriÂty updates, trouÂbleshootÂing the less-than-stelÂlar WinÂdows wifi utilÂiÂty or shelling out for that upgrade to Vista.
Maybe those kids need othÂer things more than they need lapÂtops, but it can’t hurt. In any case it’s hard to believe how badÂly Intel manÂaged this saga in terms of pubÂlic relaÂtions. Think of the chilÂdren, guys!