Here’s a quick pubÂlic serÂvice announceÂment: UCSF, one of the leadÂing medÂical schools in the US, has launched a MemÂoÂry & Aging ChanÂnel on YouTube, whose purÂpose is to “eduÂcate patients, careÂgivers and health proÂfesÂsionÂals about the varÂiÂous forms of neuÂrodeÂgenÂerÂaÂtive disÂeases.” The disÂeases covÂered here include Alzheimer’s, FronÂtotemÂpoÂral demenÂtia and Creutzfelt-Jakob. We’ve added the colÂlecÂtion to our largÂer list of eduÂcaÂtionÂal video colÂlecÂtions on YouTube.
Last week, the venÂerÂaÂble EncyÂclopaeÂdia BriÂtanÂniÂca gave into the presÂsure creÂatÂed by Wikipedia when it announced that it is triÂalling a new serÂvice (see the beta site here) that will let the pubÂlic write and edit artiÂcles. The difÂferÂence, howÂevÂer, is that BriÂtanÂniÂca’s modÂel won’t be demoÂcÂraÂtÂic (not all can parÂticÂiÂpate) and its ediÂtoÂrÂiÂal staff will enforce highÂer stanÂdards. Or, as the announceÂment put it, “we will welÂcome and facilÂiÂtate the increased parÂticÂiÂpaÂtion of our conÂtribÂuÂtors, scholÂars, and regÂuÂlar users, but we will conÂtinÂue to accept all responÂsiÂbilÂiÂty of what we write under our name. We are not abdiÂcatÂing our responÂsiÂbilÂiÂty as pubÂlishÂers or buryÂing it under the now-fashÂionÂable wisÂdom of the crowds.”
This experÂiÂment with colÂlabÂoÂraÂtive authorÂing may — or may not — yield a betÂter encyÂcloÂpeÂdia (although some experts have quesÂtioned whether the genÂerÂal BriÂtanÂniÂca modÂel has any inherÂent advanÂtages). It’s hard to know how things will turn out. But what’s more readÂiÂly clear is the speed with which the 240 year-old EncyÂclopaeÂdia BriÂtanÂniÂca got outÂflanked by Wikipedia, born just sevÂen years ago. We have seen this sceÂnario played out over and over again. But it nevÂer ceasÂes to amaze. The traÂdiÂtionÂal instiÂtuÂtions, just when they seem as perÂmaÂnent as things can get, sudÂdenÂly get upendÂed. And, they don’t see it comÂing. Caught flatÂfootÂed, they try to adapt, usuÂalÂly by adoptÂing the methÂods used by their comÂpetiÂtor. But it’s mostÂly too late, and the real game is over.
BriÂtanÂniÂca may stick around. But will this genÂerÂaÂtion of chilÂdren — or the next — grow up thinkÂing of BriÂtanÂniÂca as the default research resource? A quesÂtion that I’ll leave to you to answer.
Today, StanÂford is offiÂcialÂly launchÂing its YouTube chanÂnel (get it here). Among the videos, you will find Oprah WinÂfrey’s comÂmenceÂment speech (givÂen this weekÂend) and othÂer gradÂuÂaÂtion speechÂes from recent years. From there, you can peruse the largÂer video colÂlecÂtion. Notably, the chanÂnel offers access to some comÂplete coursÂes, includÂing Clay CarÂsonÂ’s African-AmerÂiÂcan HisÂtoÂry: ModÂern FreeÂdom StrugÂgle and Leonard Susskind’s two coursÂes on modÂern Physics — ClasÂsiÂcal MechanÂics and QuanÂtum MechanÂics. (Four more Susskind coursÂes tracÂing the arc of modÂern physics will folÂlow.)
The StanÂford ChanÂnel also feaÂtures many indiÂvidÂual speeches/lectures that curÂrentÂly have a strong bent toward sciÂence and busiÂness. (You’ll likeÂly find the humanÂiÂties and social sciÂences getÂting betÂter repÂreÂsentÂed over time.) One parÂticÂuÂlar video worth watchÂing is a roundÂtable conÂverÂsaÂtion called “AnxÂious Times.” HostÂed by Ted KopÂpel, the parÂticÂiÂpants includÂed AnthoÂny Kennedy (US Supreme Court), William PerÂry (forÂmer US SecÂreÂtary of Defense), George Shultz (forÂmer US SecÂreÂtary of State), JerÂry Yang (CEO, Yahoo!), and John HenÂnessy (PresÂiÂdent, StanÂford UniÂverÂsiÂty), among othÂers. And they spent a good two hours thinkÂing about the many threats now conÂfronting the world (globÂal flu panÂdemics, North KoreÂa’s nuclear ambiÂtions, threats to civÂil libÂerÂties, etc.), and how we can get beyond them.
The SamÂsung f480, which is essenÂtialÂly an iPhone clone, may not have scored too many points with the tech critÂics. But its guerilÂla marÂketÂing on YouTube deserves some credÂit. Make a realÂly creÂative video, sneak in some social comÂmenÂtary, add some prodÂuct placeÂment at the very end, put it on YouTube, and watch it go viral:
YouTube is highÂlightÂing today a video that feaÂtures a young girl playÂing Mozart around the world. Hence, the video’s title “Where in HeavÂen is Mozart?” Now, the idea is nice. But why is PachelÂbel’s Canon the soundÂtrack for the clip? Is Eine kleine NachtÂmusik no longer recÂogÂnizÂable enough? Kind of sugÂgests that we’ve offiÂcialÂly achieved PachelÂbel Overkill (if it didÂn’t hapÂpen long, long ago). PerÂhaps this explains why you can now find comÂic rants against P’s Canon on YouTube as well.
The HarÂry PotÂter preÂquel that JK RowlÂing wrote for charÂiÂty is now availÂable online. To read it, click here, then click “Read our authors’ stoÂries,” and then click JK RowlÂing.
In case you missed it, a new piece in the Atlantic MonthÂly — Is Google MakÂing Us StuÂpid? — raisÂes some quesÂtions about whether the interÂnet is changÂing the way we think. Or, to paraÂphrase, is it tinÂkerÂing with our brains, remapÂping the neurÂal cirÂcuitÂry, reproÂgramÂming our memÂoÂry, shortÂenÂing our conÂcenÂtraÂtion, makÂing it hardÂer to read books and long artiÂcles, etc. AnecÂdotes conÂfirmÂing this trend abound. But now there’s new sciÂenÂtifÂic research that seems to back it up. Have a read.
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