If you’ve nevÂer seen GenÂtleÂmen BronÂcos, the litÂtle-seen third feaÂture by the Napoleon DynaÂmite-makÂing husÂband-and-wife team Jared and Jerusha Hess, I highÂly recÂomÂmend it. You must, though, enjoy the pecuÂliar Hess sense of humor, a blend of the almost objecÂtiveÂly detached and the heartiÂly sophoÂmoric fixed upon the preÂocÂcuÂpaÂtions of deeply unfashÂionÂable secÂtions of workÂing-class AmerÂiÂca. In GenÂtleÂmen BronÂcos it makes itself felt immeÂdiÂateÂly, even before the film’s stoÂry of a young aspirÂing sciÂence ficÂtion writer in small-town Utah begins, with a tour de force openÂing credÂits sequence made up of homages to the pulpiÂest sci-fi book covÂers of, if not recent decades, then at least semi-recent decades.
The style of these covÂer images, though risÂiÂble, no doubt look rich with assoÂciÂaÂtions to anyÂone who’s spent even small part of their lives readÂing mass-marÂket sci-fi novÂels. To see more than a few highÂer examÂples, watch “The Art of Sci-Fi Book CovÂers,” the NerdÂwriter video essay above that digs into the hisÂtoÂry of that enorÂmousÂly invenÂtive yet selÂdom seriÂousÂly conÂsidÂered artisÂtic subÂfield.
Its begins with the world’s first sciÂence-ficÂtion magÂaÂzine AmazÂing StoÂries (an online archive of which we’ve preÂviÂousÂly feaÂtured here on Open CulÂture) and its pieces of fanÂtasÂtiÂcal, eye-catchÂing covÂer art by AusÂtria-HunÂgary-born illusÂtraÂtor Frank R. Paul. In the mid-1920s, says the NerdÂwriter, “these covÂers were probÂaÂbly among the strangest art that the averÂage AmerÂiÂcan ever got to see.”
It would get stranger. The NerdÂwriter folÂlows the develÂopÂment of sci-fi covÂer art from the heyÂday of the Paul-illusÂtratÂed AmazÂing StoÂries to the introÂducÂtion of mass-marÂket paperÂback books in the late 1930s to PenÂguin’s experÂiÂmenÂtaÂtion with existÂing works of modÂern art in the 1960s to the comÂmisÂsionÂing of new, even more bizarre and evocaÂtive works by all manÂner of pubÂlishÂers (some of them sci-fi speÂcialÂists) thereÂafter. “You can walk into any used book store anyÂwhere and get five of these old pulp books for a dolÂlar each,” the NerdÂwriter reminds us. “And then the art is with you; it’s in your home. As you read the stoÂries, it’s on your bedÂside table. It’s art you hold with your hands. It’s not preÂcious: it’s bent, foldÂed, and creased. And above all, it’s weird.”
RelatÂed ConÂtent:
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities and culÂture. His projects include the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.
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