The beginÂning of the 1972 docÂuÂmenÂtary Future Shock, directÂed by Alex Grasshof, shows Orson Welles, beardÂed and chompÂing on a cigÂar, standÂing on an airÂport peoÂple mover. He turns to the camÂera and delivÂers a monoÂlogue in his tradeÂmark silken bariÂtone. “In the course of my work, which has takÂen me to just about every corÂner of the globe, I see many aspects of a pheÂnomÂeÂnon which I’m just beginÂning to underÂstand. Our modÂern techÂnoloÂgies have changed the degree of sophisÂtiÂcaÂtion beyond our wildest dreams. But this techÂnolÂoÂgy has exactÂed a pretÂty heavy price. We live in an age of anxÂiÂety and time of stress. And with all our sophisÂtiÂcaÂtion, we are in fact the vicÂtims of our own techÂnoÂlogÂiÂcal strengths –- we are the vicÂtims of shock… a future shock.”
The docÂuÂmenÂtary itself is wonÂderÂfulÂly datÂed. From its bizarre openÂing monÂtage; to its soundÂtrack, which lurchÂes from earÂly elecÂtronÂic music to jazz funk; to some endearÂing video speÂcial effects, which, for whatÂevÂer reaÂson, mostÂly cenÂters around Orson Welles’s head, the film feels thorÂoughÂly rootÂed in the Nixon adminÂisÂtraÂtion. Yet many of the ideas disÂcussed in the movie are, if anyÂthing, more relÂeÂvant now than in the 1970s.
The term “future shock” was inventÂed in Alvin TofÂfler’s hugeÂly bestÂselling book of the same name to describe the conÂstant, bewilÂderÂing barÂrage of new techÂnoloÂgies and all the resultÂing sociÂetal changes those techÂnoloÂgies bring about. AnyÂone who has strugÂgled to comÂpreÂhend a new, bafÂfling and supÂposÂedÂly essenÂtial social media platÂform, anyÂone who has been driÂven to paralÂyÂsis over the numÂber of choicÂes on NetÂflix, anyÂone who found their liveliÂhood decÂiÂmatÂed because of a hot new app knows what “future shock” is.
TofÂfler (along with his wife and uncredÂitÂed co-writer HeiÂdi TofÂfler) argued that we are in the midst of a masÂsive strucÂturÂal change from an indusÂtriÂal sociÂety to a post-indusÂtriÂal one – a sociÂety that bogÂgles the mind with an overÂload of inforÂmaÂtion and an overÂload of conÂsumer choicÂes. “Change,” as they wrote, “is the only conÂstant.”
Along the way, the TofÂflers manÂaged to preÂdict the colÂlapse of AmerÂiÂca’s manÂuÂfacÂturÂing secÂtor, along with things like Prozac, temp jobs, the interÂnet and the meteÂoric rise and fall of insÂta-celebs (Alex from TarÂget, we hardÂly knew you.) OthÂer preÂdicÂtions – underÂwaÂter cities, paper clothes and being able to choose your own skin colÂor – haven’t yet come to pass. Still, they had a surÂprisÂingÂly good track record conÂsidÂerÂing these preÂdicÂtions were writÂten over four decades ago.
The video ends with a plea from not Welles, but TofÂfler himÂself, who is seen addressÂing colÂlege stuÂdents.
If we can recÂogÂnize that indusÂtriÂalÂism is not the only posÂsiÂble form of techÂnoÂlogÂiÂcal sociÂety, if we can begin to think more imagÂiÂnaÂtiveÂly about the future, then we can preÂvent future shock and we can use techÂnolÂoÂgy itself to build a decent, demoÂcÂraÂtÂic and humane sociÂety. […] We can no longer allow techÂnolÂoÂgy just to come roarÂing down at us. We must begin to say “No” to cerÂtain kinds of techÂnolÂoÂgy and begin to conÂtrol techÂnoÂlogÂiÂcal change, because we have now reached the point at which techÂnolÂoÂgy is so powÂerÂful and so rapid that it may destroy us, unless we conÂtrol it. But what is the most imporÂtant is we simÂply do not accept everyÂthing; that we begin to make critÂiÂcal deciÂsions about what kind of world we want and what kind of techÂnolÂoÂgy we want.
Find othÂer short films narÂratÂed by Welles in our colÂlecÂtion, 4,000+ Free Movies Online: Great ClasÂsics, Indies, Noir, WestÂerns, DocÂuÂmenÂtaries & More.
RelatÂed ConÂtent:
Isaac AsiÂmov PreÂdicts in 1964 What the World Will Look Like Today — in 2014
Arthur C. Clarke PreÂdicts the Future in 1964 … And Kind of Nails It
WalÂter Cronkite ImagÂines the Home of the 21st CenÂtuÂry … Back in 1967
The InterÂnet ImagÂined in 1969
MarÂshall McLuhan Announces That The World is a GlobÂal VilÂlage
Jonathan Crow is a Los AngeÂles-based writer and filmÂmakÂer whose work has appeared in Yahoo!, The HolÂlyÂwood Reporter, and othÂer pubÂliÂcaÂtions. You can folÂlow him at @jonccrow. And check out his blog VeepÂtoÂpus, feaÂturÂing lots of picÂtures of badÂgers and even more picÂtures of vice presÂiÂdents with octoÂpusÂes on their heads. The VeepÂtoÂpus store is here.
“But what is the most imporÂtant is we simÂply do not accept everyÂthing; that we begin to make critÂiÂcal deciÂsions about what kind of world we want and what kind of techÂnolÂoÂgy we want.”
Great postÂing. I came across the TofÂfler’s in 1985, while readÂing “The Third Wave.” They preÂdictÂed that in 10 years most AmerÂiÂcan houseÂholds would own a perÂsonÂal comÂputÂer. I laughed. Two years latÂer, I was the proud ownÂer of a MacÂinÂtosh Plus.
I watched the movie back when I was in Jr. High and would like to see it again as an adult. I rememÂber some of it, but not enough to comÂment on it.
a forÂmaÂtive book !!