Say what you will about mid-eightÂies AmerÂiÂcan culÂture, but how many hisÂtorÂiÂcal moments could bring togethÂer a world-famous visuÂal artist and rock star over a genÂuineÂly innoÂvÂaÂtive conÂsumer prodÂuct? Maybe Apple could orchesÂtrate someÂthing simÂiÂlar today; after all, we endure no drought of celebriÂty enthuÂsiÂasm for iPods, iPads, iMacs, and iPhones. But could they come up with parÂticÂiÂpants to match the iconÂic gravÂiÂty of Andy Warhol and DebÂbie HarÂry? In the clip above, both of them arrive at the 1985 launch of the ComÂmodore AmiÂga, and the silÂver-wigged one sits down to demonÂstrate the perÂsonÂal comÂputÂer’s then-unparÂalÂleled graphÂiÂcal powÂer by “paintÂing” the Blondie frontÂwomÂan’s porÂtrait. He tints it blue, clicks some red paint buckÂet here, clicks some yelÂlow paint buckÂet there, and before we know it, we’re gazÂing upon a WarhoÂlian image ready for admiÂraÂtion, one we too could wield the digÂiÂtal powÂer to creÂate for a mere $1295 — in 1985 dolÂlars.
To watch Warhol at the AmiÂga is to watch a man encounter a machine whose funcÂtions doveÂtail uncanÂniÂly well with his own. The way he uses the comÂputÂer casts a light on what peoÂple seem to find most brilÂliant and most infuÂriÂatÂing about his work. “All he does is select fill and click on her hair and it turns yelÂlow and its done?” types one YouTube comÂmenter. “Her face is fuckÂing blue.” DepartÂing from the stanÂdard tone of YouTube disÂcourse, anothÂer comÂmenter tries to break it down: “As an artist myself, I find Andy Warhol a genius in makÂing himÂself famous for art that anyÂone can do. I could take the same picÂture of Debra [sic] HarÂry and do the same thing in PhoÂtoÂshop. Andy Warhol was great at being Andy Warhol. His art was simÂply an extenÂsion of himÂself — simÂple and colÂorÂful.” Indeed, Warhol and HarÂry alike seem to underÂstand that their work conÂsists as much in the mateÂrÂiÂal they proÂduce as in who they are, leavÂing no disÂcernible boundÂary between the idenÂtiÂty and valÂue of the creÂator and the idenÂtiÂty and valÂue of the creÂatÂed.
DedÂiÂcatÂed enthuÂsiÂasts of Andy Warhol and/or the ComÂmodore AmiÂga might also give his 1986 interÂview in AmiÂga World a look, despite its sketchy scan qualÂiÂty. It took place durÂing the proÂducÂtion of the MTV music- and talk-show Andy Warhol’s FifÂteen MinÂutes, whose AmiÂga-enhanced proÂmo spot (which feaÂtures DebÂbie HarÂry) you can watch above. “Do you think [the AmiÂga] will push the artists?” AmiÂga World asks. “Do you think that peoÂple will be inclined to use all the difÂferÂent comÂpoÂnents of the art, music, video, etc.?” “That’s the best part about it,” Warhol replies. “An artist can realÂly do the whole thing. ActuÂalÂly, he can make a film with everyÂthing on it, music and sound and art… everyÂthing.” “How do you feel about the fact that everyÂone’s work will now look like your own?” AmiÂga World asks. “But it doesÂn’t,” Warhol replies. Alas, Andy Warhol would not live to take advanÂtage of the unpreceÂdentÂedÂly rapid develÂopÂment of comÂputÂer techÂnolÂoÂgy the nineties would bring, but that parÂticÂuÂlar revÂoÂluÂtion has offered us all, in some sense, the chance to get WarhoÂlian.
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RelatÂed ConÂtent:
Warhol’s Screen Tests: Lou Reed, DenÂnis HopÂper, Nico, and More
Three “Anti-Films” by Andy Warhol: Sleep, Eat & Kiss
Steven SpielÂberg Admits SwalÂlowÂing a TranÂsisÂtor to Andy Warhol and BianÂca JagÂger
ColÂin MarÂshall hosts and proÂduces NoteÂbook on Cities and CulÂture. FolÂlow him on TwitÂter at @colinmarshall.
Of course he was the ideÂal perÂson to use for this. If he had sat down and startÂed with a blank slate and quickÂly whipped up someÂthing insaneÂly comÂpliÂcatÂed, ComÂmodore would not have conÂvinced anyÂone that they too could use the machine to make art. They needÂed an artist who would proÂduce someÂthing that *looked easy* to do. The more of the audiÂence who thought they could do that *too*, as long as they got an AmiÂga, the betÂter.
I’d love to watch a modÂern verÂsion: Banksy/Bono?