KelÂlogÂg’s first startÂed marÂketÂing Rice Krispies way back in 1928, and, ever since, we’ve grown accusÂtomed to wholeÂsome adverÂtisÂing camÂpaigns that feaÂture the carÂtoon masÂcots Snap, CrackÂle and Pop. (See ad from 1939.) For a brief moment in 1964, all of this wholeÂsomeÂness was put aside when the J. WalÂter ThompÂson ad agency worked with the Rolling Stones to creÂate a hipÂper, more inspired jinÂgle. The resultÂing comÂmerÂcial aired briefly only in the UK…
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