HapÂpy New Year!
We can now “do to DisÂney what DisÂney did to the great works of the pubÂlic domain before him,” accordÂing to HarÂvard law proÂfesÂsor and pubÂlic domain expert, Lawrence Lessig, hailed by The New YorkÂer as “the most imporÂtant thinker on intelÂlecÂtuÂal propÂerÂty in the InterÂnet era.”
On JanÂuÂary 1, MickÂey Mouse and his conÂsort, MinÂnie, wrigÂgled free of their creÂator’s iron fist for the first time in corÂpoÂrate hisÂtoÂry, as their debut perÂforÂmance in SteamÂboat Willie entered the pubÂlic domain along with thouÂsands of othÂer 1928 works — Lady ChatÂterÂley’s Lover, All QuiÂet on the WestÂern Front, and The House at Pooh CorÂner to name but a starÂry few.
DisÂney has been notoÂriÂousÂly proÂtecÂtive of its conÂtrol over its spokesmouse, sucÂcessÂfulÂly pushÂing ConÂgress to adopt the SonÂny Bono CopyÂright ExtenÂsion Act of 1998, which kept the public’s mitts off of SteamÂboat Willie, and, more to the point, MickÂey Mouse, for 25 years beyond the terms of the CopyÂright Act of 1976.
But now our day has come…
Don’t be shy!
Dig in!
DisÂney always did.
As Lessig remarked in a 2003 lecÂture at PrinceÂton UniÂverÂsiÂty:
Walt DisÂney embraced the freeÂdom to take, change and return ideas from our popÂuÂlar culÂture. The rip, mix and burn culÂture of the InterÂnet is DisÂney-familÂiar.
CinÂderelÂla, Snow White, PinocÂchio — Uncle Walt knew how to take libÂerÂties and make monÂey with capÂtiÂvatÂing source mateÂrÂiÂal, a traÂdiÂtion that conÂtinÂued through such latÂer carÂtoon blockÂbusters as The LitÂtle MerÂmaid and DisÂney’s Snow Queen update, Frozen.
SteamÂboat Willie wasÂn’t conÂjured from thin air either. Its plot and title charÂacÂter were inspired by Buster Keaton’s SteamÂboat Bill, released two months before Disney’s aniÂmatÂed short went into proÂducÂtion.
A few caveats for those eager to take a crack at the Mouse…
SteamÂboat Willie’s newÂfound pubÂlic domain staÂtus doesn’t give you carte blanche to mess around with MickÂey and MinÂnie in all their many forms.
Stick to the music-lovÂing black-and-white trickÂster with rubÂberÂhose arms, butÂton-trimmed short-shorts, and the disÂtinctÂly rodent-like tail that went by the wayÂside for Mickey’s appearÂance in 1941’s The LitÂtle WhirlÂwind.
Nor can SteamÂboat Willie-era MickÂey become your new logo. Plop the charÂacÂter down in new narÂraÂtives, yes. Use him in a recÂogÂnizÂable way for purÂposÂes of adverÂtisÂing unreÂlatÂed prodÂucts, no.
MisÂlead viewÂers into thinkÂing your mash up is DisÂney-approved at your own risk. A DisÂney spokesperÂson told CNN:
We will, of course, conÂtinÂue to proÂtect our rights in the more modÂern verÂsions of MickÂey Mouse and othÂer works that remain subÂject to copyÂright, and we will work to safeÂguard against conÂsumer conÂfuÂsion caused by unauÂthoÂrized uses of MickÂey and our othÂer iconÂic charÂacÂters.
Don’t think they don’t mean it.
Author Robert ThompÂson, the foundÂing direcÂtor of SyraÂcuse University’s Bleier CenÂter for TeleÂviÂsion and PopÂuÂlar CulÂture told The Guardian that even though “the origÂiÂnal MickÂey isn’t the one we all think of and have on our T‑shirts or pilÂlowÂcasÂes up in the attic someÂplace,” the comÂpaÂny is hyperÂvigÂiÂlant about proÂtectÂing its assets:
SymÂbolÂiÂcalÂly of course, copyÂright is imporÂtant to DisÂney and it has been very careÂful about their copyÂrights to the extent that laws have changed to proÂtect them. This is the only place I know that some obscure high school in the midÂdle of nowhere can put on The Lion King and the DisÂney copyÂright peoÂple show up.
PerÂhaps your best bet is to make sure your work skews toward satire or parÂoÂdy, a la the infaÂmous horÂror film WinÂnie the Pooh: Blood and HonÂey, which capÂiÂtalÂized on author A.A. Milne’s 1926 book, WinÂnie the Pooh’s entrance into the pubÂlic domain, while trafÂfickÂing in some familÂiar charÂacÂter design. DisÂney ultiÂmateÂly let it slide.
Fumi Games is already poised to take a simÂiÂlar gamÂble with MOUSE, a blood-soaked, “gritÂty, jazz-fueled shootÂer” set to drop in 2025:
If you’re not yet ready to take the plunge, Mickey’s pals PluÂto and DonÂald Duck will join him in the pubÂlic domain latÂer this decade, so don your thinkÂing caps and mark your calÂenÂdars.
For a more in-depth look at the ways you can — and canÂnot — use SteamÂboat Willie-era MickÂey Mouse in your own work, Duke UniÂverÂsiÂty’s CenÂter for the Study of the PubÂlic Domain supÂplies a very thorÂough guide here.
RelatÂed ConÂtent
The DisÂney CarÂtoon That IntroÂduced MickÂey Mouse & AniÂmaÂtion with Sound (1928)
“Evil MickÂey Mouse” Invades Japan in a 1934 JapanÂese AniÂme ProÂpaÂganÂda Film
– Ayun HalÂlÂiÂday is the Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine and author of CreÂative, Not Famous: The Small PotaÂto ManÂiÂfesto. Her variÂety show, NecroÂmancers of the PubÂlic Domain, returns to New York City on FebÂruÂary 29, 2024. FolÂlow her @AyunHalliday.