One hardly has to be an expert on the films of Wes Anderson to imagine that the man writes with a fountain pen. Maybe back in the early nineteen-nineties, when he was shooting the black-and-white short that would become Bottle Rocket on the streets of Austin, he had to settle for ordinary ballpoints. But now that he’s long since claimed his place in the top ranks of major American auteurs, he can indulge his taste for painstaking craftsmanship and recent-past antiquarianism both onscreen and off. For a brand like Montblanc, this surely made him the ideal choice to direct a commercial celebrating the hundredth anniversary of their flagship writing tool, the Meisterstück.
Shot at Studio Babelsberg in Germany, where Anderson is at work on his next feature The Phoenician Scheme, the resulting short “features Anderson himself, sporting a wispy walrus mustache, as well as frequent collaborators Jason Schwartzman and Rupert Friend, all posing as a group of mountain-climbers with a particular affection for the freedom and inspiration offered by Montblanc’s products,” writes Indiewire’s Harrison Richlin.
Within its first minute, “the ad takes us from the cold, snowy caps of Mont Blanc to a cozy chalet Anderson announces as The Mont Blanc Observatory and Writer’s Room.” Vogue Business’ Christina Binkley reports that this indoor-to-outdoor transition alone required 50 takes, which was only one of the surprises in store for Montblanc’s marketing officer.
Anderson also turned up with an unexpected proposal of his own. “The filmmaker presented a prototype pen of his own design that he asked the German company to manufacture,” Binkley writes. “He’d even named it: the Schreiberling, which means ‘the scribbler’ in German. That had not been part of the pitch.” Perhaps convinced by the built prototype assembled by Anderson’s set-design team, Montblanc “agreed to produce 1,969 copies of this small, green fountain pen to commemorate Anderson’s birth year, 1969.” At 55 years of age, Anderson may no longer be the preternaturally confident young filmmaker we remember from the days of Rushmore or The Royal Tenenbaums, but since then, he’s only grown more adept at getting exactly what he wants from a company, whether it be a movie studio or a European luxury-goods manufacturer.
Related Content:
Wes Anderson’s Shorts Films & Commercials: A Playlist of 8 Short Andersonian Works
Montblanc Unveils a New Line of Miles Davis Pens … and (Kind of) Blue Ink
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Has Wes Anderson Sold Out? Can He Sell Out? Critics Take Up the Debate
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the Substack newsletter Books on Cities, the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
